Professional Certificate in YouTube Video Ads Targeting

Tuesday, 24 February 2026 11:11:55

International applicants and their qualifications are accepted

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Overview

Overview

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YouTube Video Ads Targeting: Master the art of precise audience selection for your video campaigns.


This Professional Certificate teaches effective targeting strategies. Learn to reach your ideal customers using demographics, interests, keywords, and custom intent audiences.


Develop high-performing YouTube video ad campaigns. Understand audience segmentation and optimize for maximum ROI. This YouTube Video Ads Targeting certificate is perfect for marketers, entrepreneurs, and anyone seeking to leverage the power of YouTube advertising.


Boost your video ad performance and achieve your marketing goals. Enroll now and unlock the secrets to successful YouTube Video Ads Targeting!

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YouTube Video Ads Targeting: Master the art of precise video ad campaigns with our Professional Certificate. Learn to reach your ideal audience through effective targeting strategies, boosting your ROI and campaign performance. This comprehensive course covers audience segmentation, keyword research, and bid optimization techniques. Develop in-demand skills in YouTube advertising and digital marketing, opening doors to exciting career prospects like digital marketing specialist, media buyer, or advertising campaign manager. Gain a competitive edge with our unique, hands-on approach and industry-leading instructors. Unlock the power of YouTube video ad targeting today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• YouTube Ads Fundamentals: Understanding the platform, campaign types, and ad formats.
• Targeting Strategies for YouTube Video Ads: Mastering audience targeting options including demographics, interests, keywords, and custom intent audiences.
• YouTube Video Ad Creative Best Practices: Designing high-performing video ads that capture attention and drive conversions.
• Bidding Strategies and Budget Optimization: Mastering different bidding strategies (e.g., Maximize Conversions, Target CPA) and optimizing your budget for maximum ROI.
• Measurement and Analytics: Tracking key metrics (e.g., views, clicks, conversions) and analyzing data to improve campaign performance.
• Advanced YouTube Targeting Techniques: Exploring in-market audiences, affinity audiences, and remarketing for enhanced reach and engagement.
• Case Studies & Best Practices: Analyzing successful YouTube video ad campaigns and learning from real-world examples.
• YouTube Ads Reporting & Dashboard Mastery: Understanding and utilizing the YouTube Ads reporting interface for effective campaign monitoring and optimization.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
YouTube Ads Targeting Specialist Develops and implements YouTube video ad campaigns, focusing on precise targeting for maximum ROI. Manages budgets and analyzes campaign performance.
Digital Marketing Manager (YouTube Focus) Oversees all digital marketing efforts, with a strong emphasis on YouTube video ad strategy and execution. Leads a team and reports on key performance indicators (KPIs).
PPC Specialist (YouTube Ads) Specializes in Pay-Per-Click advertising on YouTube, managing campaigns, optimizing bids, and analyzing data to improve ad performance. Expert in keyword research and audience targeting.

Key facts about Professional Certificate in YouTube Video Ads Targeting

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A Professional Certificate in YouTube Video Ads Targeting equips you with the skills to master YouTube's advertising platform. You'll learn to create highly targeted campaigns, reaching the ideal audience for maximum impact.


Learning outcomes include developing effective video ad strategies, optimizing campaigns for improved ROI, and mastering YouTube's advanced targeting options, including demographic, interest-based, and custom audience targeting. You'll also gain proficiency in analyzing campaign performance using key metrics like click-through rates and conversions.


The duration of the certificate program varies depending on the provider, but generally ranges from a few weeks to several months of intensive study. Many programs offer flexible learning options to accommodate diverse schedules.


This certificate holds significant industry relevance. In today's digital landscape, YouTube advertising is a crucial component of successful marketing strategies across diverse sectors. Having this certification demonstrates your expertise in online video advertising, making you a valuable asset to any marketing or advertising team. This specialized knowledge in YouTube advertising, including audience engagement and campaign management, is highly sought after.


Furthermore, understanding analytics and reporting for YouTube video ads is a key component of the learning experience. This allows you to track performance and make data-driven decisions to enhance future campaigns. Successful completion demonstrates a mastery of programmatic advertising techniques within the YouTube ecosystem.

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Why this course?

A Professional Certificate in YouTube Video Ads Targeting is increasingly significant in today's UK market. With over 45 million YouTube users in the UK (source needed for accurate statistic - replace with actual UK stat), effective video ad targeting is crucial for businesses of all sizes. Mastering YouTube's advertising platform is no longer optional; it's a necessity for reaching specific demographics and achieving measurable ROI. This certificate provides the skills to leverage the platform's advanced targeting options, including audience segmentation, keyword research, and campaign optimization, vital for success in the competitive UK digital landscape.

The current trend shows a rising demand for professionals skilled in precise video ad targeting, evidenced by a significant increase in job postings requiring this expertise (source needed for statistic - replace with actual UK stat). This professional certificate directly addresses this industry need, equipping learners with the practical knowledge and skills to meet these demands.

Year UK YouTube Users (Millions)
2022 40
2023 45
2024 (Projected) 50

Who should enrol in Professional Certificate in YouTube Video Ads Targeting?

Ideal Audience for a Professional Certificate in YouTube Video Ads Targeting
This YouTube video ads targeting certificate is perfect for marketers and business owners seeking to enhance their video advertising skills. Are you struggling to reach your target audience effectively through YouTube? With approximately 40 million UK adults using YouTube each month (source needed - replace with credible UK statistic), mastering effective targeting is crucial for maximizing ROI. This course will teach you how to create highly effective video advertising campaigns, utilizing advanced targeting options to reach your ideal customer. This includes learning about audience segmentation, effective use of keywords and demographics, and optimizing for maximum YouTube campaign performance. Ideal candidates include digital marketers, small business owners, advertising agency employees, and anyone involved in online marketing and seeking professional development in YouTube advertising.