Professional Certificate in Video Marketing for Employee Engagement

Monday, 22 September 2025 17:22:10

International applicants and their qualifications are accepted

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Overview

Overview

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Video marketing for employee engagement is crucial for modern businesses. This Professional Certificate in Video Marketing equips you with the skills to create compelling internal communications.


Learn to produce high-quality videos using professional tools and techniques. Master video editing and storytelling for maximum impact. Understand best practices for internal communications and employee engagement.


Target audience: HR professionals, marketing managers, and anyone responsible for boosting employee morale and productivity through effective video communication. This video marketing certificate provides practical, hands-on training.


Elevate your employee engagement strategy. Explore the program today!

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Video Marketing for Employee Engagement: This professional certificate program empowers you to master the art of creating compelling video content for internal communications. Learn best practices in video production, editing, and distribution, boosting employee morale and improving company culture. This intensive course equips you with in-demand skills, opening doors to exciting career opportunities in corporate communications and internal marketing. Develop engaging video strategies, enhance your storytelling abilities, and significantly impact employee experience. Gain a competitive edge with our unique project-based learning and expert mentorship, transforming your career and making you an invaluable asset to any organization.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Employee Engagement and its Impact on Business Goals
• Video Marketing Fundamentals: Planning and Strategy for Employee Communication
• Content Creation for Employee Engagement Videos: Scriptwriting and Storytelling
• Video Production Techniques for Internal Communication: Filming, Lighting, and Sound
• Video Editing and Post-Production for Employee Videos
• Choosing the Right Video Platform for Employee Engagement: Internal vs. External Distribution
• Measuring the ROI of Employee Engagement Video Marketing Campaigns: Analytics and Reporting
• Best Practices in Employee Video Marketing: Accessibility and Inclusivity
• Legal and Ethical Considerations in Employee Video Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role & Job Market Trends (UK) Description
Video Marketing Manager Develop and execute engaging video marketing strategies for employee engagement, boosting internal communication and morale. High demand.
Video Content Creator (Internal Communications) Produce high-quality videos for internal use, including training materials, company updates, and employee spotlights. Growing sector.
Social Media Video Specialist (Employee Engagement) Manage social media channels, creating engaging video content to reach employees, build community, and improve internal communications. Excellent future prospects.
Video Editor (Corporate Communications) Edit and finalize video content for internal use, ensuring a professional and consistent brand image. Strong demand.

Key facts about Professional Certificate in Video Marketing for Employee Engagement

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A Professional Certificate in Video Marketing for Employee Engagement equips participants with the skills to leverage video's power for internal communications. This program focuses on creating engaging video content that boosts morale, improves communication, and fosters a stronger company culture. Learn best practices for planning, filming, and editing compelling employee-focused videos.


Throughout the program, you'll gain practical experience in various video marketing techniques, including scriptwriting, storytelling for internal audiences, and video editing software proficiency. You will also explore different video platforms and distribution strategies best suited for employee engagement. Upon completion, you'll be able to effectively manage a video marketing campaign targeted specifically at your workforce.


The program's duration is typically [Insert Duration Here], allowing for a manageable yet comprehensive learning experience. The curriculum is designed to be flexible, accommodating busy professionals' schedules. The certificate holds significant industry relevance, as video marketing is increasingly recognized as a crucial tool for building and maintaining employee engagement in today's dynamic workplace.


Learning outcomes include the ability to develop a video marketing strategy for employee engagement, produce high-quality video content, measure the effectiveness of video campaigns, and utilize data-driven insights to optimize future strategies. This Professional Certificate in Video Marketing for Employee Engagement will enhance your career prospects and provide a valuable skillset for any HR professional or marketing specialist.


This certification addresses the growing need for effective internal communications and demonstrates your expertise in leveraging video for employee engagement, a highly sought-after skill in today's competitive job market. Successful completion will significantly boost your resume, showcasing proficiency in internal communications, video production, and digital marketing strategies.

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Why this course?

A Professional Certificate in Video Marketing is increasingly significant for employee engagement in today's UK market. With the rise of digital communication and the importance of internal branding, businesses are recognizing the power of video to boost morale, improve communication, and enhance employee experience. According to a recent survey by [Source Name], 75% of UK businesses report improved employee satisfaction after implementing internal video communication strategies.

Benefit Percentage
Improved Communication 80%
Increased Engagement 70%
Better Onboarding 60%

This video marketing training equips employees with in-demand skills, enabling them to create engaging content that fosters a stronger company culture. A recent report from [Source Name] highlights that businesses investing in employee training programs experience a 20% increase in productivity. This highlights the value of professional development in boosting overall business performance.

Who should enrol in Professional Certificate in Video Marketing for Employee Engagement?

Ideal Learner Profile Key Skills & Experience
This Professional Certificate in Video Marketing for Employee Engagement is perfect for HR professionals, marketing managers, and internal communications specialists in UK companies. According to [Source: Cite relevant UK statistic on internal comms budgets or employee engagement], many UK businesses are actively seeking to improve internal communications and employee engagement through more engaging content. Basic understanding of video production or editing is helpful but not required. The certificate is designed to upskill individuals with experience in communications, marketing, or HR, providing them with practical video marketing strategies and skills in areas such as content creation, storytelling, platform optimization (including YouTube and LinkedIn) and analytics. This program helps you leverage video's power to boost employee morale, improve productivity and create a stronger company culture.
The program will also benefit business leaders and managers looking to enhance their communication skills and improve team engagement by leveraging the visual appeal and impact of video marketing. Strong communication and interpersonal skills are essential. Experience with social media platforms and project management is also beneficial. Learners will gain expertise in creating effective internal video marketing campaigns, measuring ROI and using video content for training and development.