Professional Certificate in Marketing Data-driven Decision Making

Monday, 06 October 2025 10:58:59

International applicants and their qualifications are accepted

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Overview

Overview

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Marketing Data-driven Decision Making: This Professional Certificate empowers marketing professionals to leverage data for impactful strategies.


Learn to analyze marketing analytics, interpret key performance indicators (KPIs), and use data visualization tools.


Gain expertise in digital marketing analytics, customer segmentation, and predictive modeling.


This program is ideal for marketing managers, analysts, and those seeking to enhance their data-driven decision making skills.


Develop actionable insights from data to optimize campaigns and boost ROI.


Marketing Data-driven Decision Making will transform your approach to marketing.


Enroll today and unlock your data's potential! Explore the curriculum now.

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Marketing Data-driven Decision Making: This Professional Certificate empowers you to leverage data for impactful marketing strategies. Learn to analyze marketing analytics, build predictive models, and optimize campaigns for maximum ROI. Gain in-demand skills in data visualization and reporting, enhancing your career prospects in digital marketing, marketing analytics, and market research. Our unique curriculum blends practical application with cutting-edge data science techniques. Boost your career with this data-driven marketing expertise – enroll now!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Marketing Analytics Fundamentals: Introduction to key concepts, data sources, and analytical tools.
• Data Collection & Measurement: Web analytics, CRM data, social media metrics, and A/B testing methodologies.
• Data Visualization & Storytelling: Creating compelling dashboards and presentations using data visualization tools (e.g., Tableau, Power BI).
• Data-Driven Marketing Strategy: Developing and implementing marketing campaigns based on data analysis and insights.
• Customer Segmentation & Targeting: Utilizing data to identify and target specific customer segments for improved ROI.
• Predictive Modeling & Forecasting: Applying statistical models to predict future customer behavior and marketing performance.
• Marketing Attribution Modeling: Understanding which marketing channels are driving conversions and optimizing spend accordingly.
• Digital Marketing Analytics: Analyzing website traffic, social media engagement, and email marketing performance.
• Data-Driven Decision Making: Implementing a data-driven framework for making informed marketing decisions.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Data-Driven Marketing Roles in the UK

Role Description Skills
Marketing Analyst Analyze marketing campaign performance, identify trends, and provide data-driven insights. Data analysis, SQL, Marketing Analytics, Google Analytics
Digital Marketing Specialist Manage and optimize digital marketing channels, leveraging data for improved ROI. SEO, SEM, Social Media Marketing, Google Ads, Data Visualization
Marketing Manager Lead and manage marketing teams, utilizing data to inform strategic decisions and achieve marketing objectives. Marketing Strategy, Budget Management, Team Leadership, Data Interpretation
Business Intelligence Analyst (Marketing Focus) Develop data-driven strategies, build dashboards, and report on key marketing performance indicators. SQL, Data Warehousing, Business Intelligence tools, Data Mining

Key facts about Professional Certificate in Marketing Data-driven Decision Making

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A Professional Certificate in Marketing Data-Driven Decision Making equips you with the skills to leverage data analytics for impactful marketing strategies. You'll learn to interpret complex datasets, transforming raw information into actionable insights that directly influence campaign performance and ROI.


The program's learning outcomes include mastering crucial tools and techniques like data mining, statistical analysis, and predictive modeling. You will develop expertise in using data visualization to communicate findings effectively, improving marketing campaign effectiveness and ultimately making better data-driven decisions. The curriculum also often includes case studies and real-world projects for hands-on experience.


Duration typically varies, but many programs complete within several months of part-time study, making it accessible alongside other commitments. The program's flexible structure often allows for self-paced learning and online modules, accommodating various schedules.


This certificate holds significant industry relevance. In today's competitive landscape, data-driven decision-making is paramount for marketing success. Graduates are highly sought after by companies seeking marketing professionals who can extract valuable insights from data to optimize campaigns, personalize customer experiences, and measure the effectiveness of their marketing strategies. This translates to improved job prospects and higher earning potential within digital marketing, market research, and other relevant fields.


The program's focus on marketing analytics, customer segmentation, and campaign optimization ensures graduates possess in-demand skills in areas such as A/B testing, attribution modeling, and social media analytics. This ensures practical application of the knowledge gained.

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Why this course?

A Professional Certificate in Marketing Data-driven Decision Making is increasingly significant in today's UK market. Businesses are relying more than ever on data analysis to inform strategic choices. The UK's digital advertising spend reached £24.1bn in 2022, showcasing the growing importance of data-driven marketing strategies. This certificate equips professionals with the skills to harness this data effectively. According to a recent study by the Chartered Institute of Marketing (CIM), 70% of UK marketing professionals believe data analysis is crucial for future success. This highlights the immediate need for professionals who can leverage data for better campaign performance and ROI.

Skill Demand
Data Analysis High
Marketing Automation High
Predictive Modelling Medium

Who should enrol in Professional Certificate in Marketing Data-driven Decision Making?

Ideal Audience for a Professional Certificate in Marketing Data-Driven Decision Making
This Professional Certificate in Marketing Data-Driven Decision Making is perfect for marketing professionals seeking to enhance their skills in using data analytics to drive effective strategies. Are you a marketing manager struggling to demonstrate ROI? Do you want to leverage data visualization and predictive analytics to inform your campaigns? With over 70% of UK marketers reporting difficulty measuring campaign effectiveness (fictional statistic used for illustrative purposes), this certificate will provide you with the critical skills to overcome this challenge. Whether you’re a seasoned professional looking to upskill in data analysis techniques, or a recent graduate aiming for a data-centric marketing role, this program offers valuable insights into marketing analytics, market research, and customer segmentation. Improve your strategic planning and reporting using advanced statistical analysis and big data techniques.