Professional Certificate in Google Analytics Campaign Tracking

Monday, 22 September 2025 18:03:02

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics Campaign Tracking is your key to unlocking powerful marketing insights.


Master UTM parameters and accurately measure the success of your digital marketing campaigns.


This Professional Certificate teaches you to track website traffic from various sources, including social media, email, and paid search.


Learn to analyze campaign performance and identify areas for improvement using Google Analytics.


Ideal for marketers, analysts, and business owners seeking to optimize their Google Analytics campaign tracking strategies.


Gain a competitive edge with data-driven decision-making. Understand your ROI and boost your marketing effectiveness.


Enroll today and transform your Google Analytics skills! Explore the program now.

Google Analytics Campaign Tracking certification empowers you with in-demand skills to master website analytics and digital marketing. This professional certificate provides hands-on training in campaign performance analysis, attribution modeling, and data visualization, using Google Analytics 4. Gain a competitive edge by learning to track conversions, optimize campaigns, and demonstrate ROI. Boost your career prospects as a data analyst, digital marketer, or web specialist. Our unique curriculum and expert instructors equip you with the knowledge to succeed. Unlock data-driven insights and transform your career with our Google Analytics program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Analytics 4 (GA4) Setup & Configuration
• Campaign Tracking Fundamentals & Best Practices
• UTM Parameters: Implementation & Analysis
• Google Ads Integration with Google Analytics 4
• Measuring Marketing ROI with Google Analytics
• Data Studio Reporting & Visualization for Campaign Tracking
• Advanced Segmentation & Audience Analysis in GA4
• Attribution Modeling for Multi-Channel Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Google Analytics Campaign Tracking) Description
Digital Marketing Analyst (Campaign Tracking) Analyze campaign performance, optimize Google Analytics setups for accurate tracking, and provide data-driven insights for improved ROI. Highly sought-after skillset.
Google Analytics Specialist (E-commerce Tracking) Expertise in tracking e-commerce conversions using Google Analytics, providing key metrics for sales performance. In-demand role with excellent prospects.
Marketing Automation Specialist (Campaign Tracking) Integrate marketing automation platforms with Google Analytics for comprehensive campaign tracking and reporting. Significant growth area.
Data Analyst (Web Analytics) Analyze website traffic, user behavior, and campaign effectiveness through Google Analytics. Core analytical skills needed.

Key facts about Professional Certificate in Google Analytics Campaign Tracking

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The Professional Certificate in Google Analytics Campaign Tracking equips you with the skills to effectively track and analyze marketing campaign performance using Google Analytics.


You'll learn to implement effective tracking methods, interpret data to understand campaign ROI, and optimize your strategies for improved results. This includes mastering essential Google Analytics features and best practices for accurate data collection.


The program typically lasts for several weeks, allowing sufficient time to cover the curriculum through a mix of video lectures, practical exercises, and assessments. The exact duration may vary depending on the provider and individual learning pace. Expect a commitment of several hours per week.


This certificate is highly relevant across numerous industries, including marketing, advertising, e-commerce, and digital analytics. Whether you're a marketing professional, data analyst, or business owner, mastering Google Analytics campaign tracking is crucial for data-driven decision-making and maximizing your return on investment (ROI). Skills in web analytics, attribution modeling, and data visualization are also highly sought after.


Upon completion, you'll be proficient in using Google Analytics 4 (GA4), a key skillset for modern digital marketers, and able to demonstrate a comprehensive understanding of campaign tracking methodologies. This will make your resume stand out to potential employers seeking candidates with proven expertise in digital marketing analytics.

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Why this course?

A Professional Certificate in Google Analytics Campaign Tracking is increasingly significant in today's UK digital marketing landscape. The UK's digital advertising spend reached £29.7 billion in 2022, highlighting the critical role of accurate campaign measurement. Understanding Google Analytics is no longer optional; it's essential for optimizing marketing ROI and demonstrating effectiveness.

According to recent studies, over 80% of UK businesses rely on data-driven decision-making. This reliance necessitates professionals proficient in tools like Google Analytics, specifically in campaign tracking to understand which channels deliver the best results. The ability to accurately track conversions, attribution, and user behavior using Google Analytics is highly sought after, making this certificate a valuable asset for career progression. This specialized knowledge allows professionals to effectively allocate budgets, refine strategies, and ultimately achieve better business outcomes.

Channel Spend (£m)
Search 1000
Social 750
Display 500

Who should enrol in Professional Certificate in Google Analytics Campaign Tracking?

Ideal Audience for a Professional Certificate in Google Analytics Campaign Tracking
This Google Analytics certification is perfect for marketing professionals aiming to master campaign tracking and data analysis. Are you a digital marketer struggling to effectively measure ROI? Do you need to demonstrate the success of your online marketing campaigns to stakeholders? This course empowers you with the advanced Google Analytics skills needed to accurately track conversions, attribute campaign success, and present compelling data-driven insights. In the UK, over 80% of businesses now utilize digital marketing strategies, highlighting the growing demand for professionals proficient in Google Analytics. This professional certificate will make you highly sought-after. Whether you're a marketing manager, analyst, or aspiring data scientist, this program helps you refine your Google Analytics 4 skills and understand campaign performance comprehensively.