Professional Certificate in Google AdWords AdWords Management

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International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Professional Certificate equips you with in-demand skills for successful online advertising.


Master Google Ads campaign management, including keyword research and bidding strategies.


This program is ideal for marketing professionals, entrepreneurs, and anyone seeking to leverage Google Ads for business growth.


Learn to create effective ad copy, track performance metrics (like conversion rates and ROI), and optimize your Google AdWords campaigns for maximum impact.


Gain a competitive edge with hands-on projects and real-world examples.


Enhance your resume and unlock new career opportunities.


Google AdWords mastery is within your reach. Explore the program today!

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Google AdWords certification unlocks lucrative career opportunities in digital marketing. This Professional Certificate in Google AdWords AdWords Management provides hands-on training in campaign setup, optimization, and analytics. Master PPC advertising strategies, boosting your resume and making you highly sought-after. Gain expertise in keyword research, bidding strategies, and conversion tracking. Expand your skill set with Google Ads and Google Analytics integration. Launch your digital marketing career today with this in-demand certification.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals: Setting up your first campaign, understanding account structure, and key terminology like Quality Score.
• Keyword Research and Targeting: Mastering keyword research tools, identifying long-tail keywords, and implementing effective targeting strategies for maximum reach.
• Search Campaign Optimization: Managing bids, understanding match types, utilizing ad extensions, and improving click-through rates (CTR).
• Display Campaign Management: Creating engaging display ads, utilizing different ad formats, retargeting strategies, and measuring ROI.
• Google Ads Measurement and Reporting: Using Google Analytics for comprehensive campaign analysis, understanding key metrics like conversion rates and return on ad spend (ROAS), and using data for optimization.
• Shopping Campaigns: Setting up and optimizing Shopping campaigns, including product feed management and utilizing different bidding strategies.
• Ad Copy and Landing Page Optimization: Crafting compelling ad copy, creating high-converting landing pages, and A/B testing for continuous improvement.
• Mobile Advertising Strategies: Understanding mobile-specific ad formats, optimizing for mobile devices, and leveraging location targeting.
• Google Ads Scripts and Automation: Exploring basic scripting for automation, saving time, and improving campaign efficiency.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Senior PPC Specialist (Google Ads) Lead and manage complex Google Ads campaigns, developing and implementing strategic initiatives. Extensive experience in keyword research, bid management, and reporting. High demand in UK digital marketing.
Google Ads Account Manager Manage multiple client accounts, optimising performance and delivering exceptional ROI. Strong understanding of Google Ads platform and analytics tools. A crucial role in agency settings across the UK.
PPC Executive (Search Advertising) Execute day-to-day Google Ads activities, including campaign setup, keyword targeting, and performance monitoring. Growing entry-level role with high potential for career progression within the UK market.
Paid Media Specialist (Google Ads & Bing Ads) Manage paid search campaigns across multiple platforms (Google Ads and Bing Ads). Excellent analytical skills and a deep understanding of paid media strategies are essential for success in the competitive UK market.

Key facts about Professional Certificate in Google AdWords AdWords Management

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The Google AdWords Professional Certificate in AdWords Management equips you with the skills needed to manage successful pay-per-click (PPC) advertising campaigns. You'll learn to create, optimize, and analyze campaigns across various Google Ads platforms, improving your return on ad spend (ROAS).


Learning outcomes include mastering keyword research, crafting compelling ad copy, understanding bidding strategies, utilizing Google Ads reporting tools for data analysis, and applying best practices for search and display advertising. This encompasses both Google Search Ads and Google Display Network expertise.


The program's duration varies depending on the provider and individual learning pace. Expect to dedicate several weeks or months to complete the coursework, including practical exercises and assessments. The self-paced nature allows flexibility, accommodating busy schedules.


This Google AdWords certification holds significant industry relevance. In today's digital landscape, proficiency in managing Google Ads is highly sought-after by employers across various sectors. This certificate significantly enhances your resume and showcases your competency in digital marketing, specifically PPC advertising and search engine marketing (SEM).


Graduates of this program are prepared for roles such as PPC Specialist, Digital Marketing Manager, Search Marketing Manager, or even freelance opportunities leveraging their newly acquired Google Ads skills. The certification is a valuable asset for anyone aiming to advance their career in the field of online advertising.


Overall, the Google AdWords Professional Certificate in AdWords Management provides a comprehensive and practical approach to learning a highly demanded skill set. Its industry recognition and practical applications make it a worthwhile investment for career advancement in digital marketing and online advertising.

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Why this course?

A Professional Certificate in Google Ads (formerly AdWords) Management remains highly significant in today's UK digital marketing landscape. With online advertising expenditure consistently growing, the demand for skilled professionals proficient in Google Ads management is booming. According to recent studies, over 70% of UK businesses utilise paid search advertising, highlighting the crucial role of certified experts.

Skill Demand
Google Ads Campaign Management High
Keyword Research & Targeting High
Conversion Tracking & Analysis High

Mastering Google Ads, including advanced campaign structures, bidding strategies and analytics, is paramount for any marketing professional aiming for career advancement in the UK. The certificate demonstrates a proven skill set, making graduates highly competitive in this lucrative and ever-evolving field.

Who should enrol in Professional Certificate in Google AdWords AdWords Management?

Ideal Audience for a Google AdWords Management Professional Certificate Description UK Relevance
Marketing Professionals Experienced marketers seeking to enhance their PPC skills and boost their ROI through effective Google Ads campaigns. This course provides valuable insights into campaign management, keyword research, and conversion tracking, leading to improved marketing performance. Over 80% of UK businesses use online advertising; this certificate equips them to leverage Google Ads effectively.
Small Business Owners Entrepreneurs and small business owners looking to expand their reach and generate leads online. Mastering Google Ads can unlock significant growth potential, particularly for businesses with limited marketing budgets. The course facilitates the creation of targeted ad campaigns. Small businesses represent a significant portion of the UK economy, making targeted online advertising crucial for their success.
Freelancers & Agencies Freelancers and digital marketing agencies who need to add Google Ads expertise to their skillset. This certification showcases competency in advanced Google Ads features and techniques. The UK freelance market is booming; this certificate is a valuable asset for showcasing expertise and attracting clients.
Aspiring Digital Marketers Individuals starting their careers in digital marketing who want a valuable, in-demand qualification. Gain hands-on experience with Google Ads features, enhancing your job prospects. The demand for skilled digital marketers in the UK continues to grow; this certificate offers a competitive advantage.