Professional Certificate in Google AdWords Ad Campaigns

Wednesday, 24 September 2025 21:52:12

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Professional Certificate: Master paid search advertising.


This program teaches you Google Ads campaign management. Learn keyword research, search ad creation, and performance optimization.


Ideal for marketers, entrepreneurs, and businesses seeking to boost online visibility. Develop skills in Google Ads bidding strategies and conversion tracking.


Google AdWords expertise is highly sought after. Boost your career prospects with practical, hands-on training.


Explore the curriculum and enroll today to become a Google Ads expert!

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Google AdWords Ad Campaigns: Master the art of pay-per-click (PPC) advertising with our comprehensive Professional Certificate in Google AdWords. This intensive Google Ads course equips you with the skills to plan, implement, and optimize highly effective ad campaigns. Boost your career prospects in digital marketing with hands-on experience in keyword research, bidding strategies, and conversion tracking. Learn to manage Google Ads accounts, analyze data, and achieve measurable ROI. Gain a competitive edge with our certified instructors and real-world case studies. Become a sought-after Google AdWords expert and unlock exciting career opportunities.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals: Understanding the platform, account structure, and key terminology.
• Keyword Research & Targeting: Mastering keyword research techniques, including long-tail keywords and negative keywords for effective Google Ads campaigns.
• Search Campaign Structure & Optimization: Building high-performing search campaigns, including campaign types, match types, and bid strategies.
• Ad Copywriting & A/B Testing: Crafting compelling ad copy that resonates with target audiences and using A/B testing to optimize for higher click-through rates (CTR).
• Google Ads Reporting & Analytics: Analyzing campaign performance using Google Ads reporting tools to identify areas for improvement and measure return on ad spend (ROAS).
• Display Campaign Strategies: Understanding the different display ad formats and targeting options for reaching users across the Google Display Network.
• Remarketing & Audience Targeting: Creating effective remarketing campaigns to re-engage website visitors and utilizing audience targeting to reach specific demographics and interests.
• Conversion Tracking & Optimization: Setting up conversion tracking to measure the success of your campaigns and optimizing for higher conversion rates.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Google Ads Specialist (PPC) Manage and optimize Google Ads campaigns, achieving high ROI. Requires expertise in keyword research, bidding strategies, and conversion tracking. Strong understanding of Google Ads reporting & analytics is essential.
Paid Media Manager Oversees all paid advertising channels including Google Ads, driving brand awareness and lead generation. Strategic thinking, budget management, and team leadership skills are key.
Digital Marketing Executive (AdWords Focus) Develop and execute Google Ads strategies across various client accounts. Excellent communication skills and data analysis are essential. Experience with Google Analytics is a plus.
Search Engine Marketing (SEM) Consultant Provides expert consultation on Google Ads strategies, delivering tailored solutions to clients. Strong analytical and problem-solving skills are required.

Key facts about Professional Certificate in Google AdWords Ad Campaigns

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A Professional Certificate in Google AdWords Ad Campaigns equips you with the skills to manage and optimize successful advertising campaigns. You'll learn to leverage Google's powerful advertising platform to reach your target audience effectively.


The program's learning outcomes include mastering keyword research, creating compelling ad copy, managing bids and budgets, analyzing campaign performance, and implementing conversion tracking. You'll gain proficiency in using Google Ads Editor and other essential tools for efficient campaign management.


The duration of the certificate program varies depending on the provider and the intensity of the learning. Expect to dedicate several weeks to months to complete the coursework, depending on your pace and prior experience in digital marketing and PPC advertising.


This certification is highly relevant in today's competitive digital landscape. Employers across various industries, including e-commerce, retail, and finance, highly value professionals with proven expertise in Google AdWords. A strong understanding of PPC (Pay-Per-Click) advertising and search engine marketing (SEM) is crucial for driving online sales and brand awareness.


Graduates of a Professional Certificate in Google AdWords Ad Campaigns are well-prepared to pursue roles such as PPC Specialist, Digital Marketing Manager, or Search Engine Marketing Manager. The skills acquired are immediately transferable to real-world applications, making this certification a valuable asset for career advancement.


Successfully completing the program demonstrates a commitment to professional development and provides a competitive edge in the job market. This comprehensive training covers best practices and strategies for maximizing return on investment (ROI) in your advertising efforts.

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Why this course?

A Professional Certificate in Google AdWords Ad Campaigns remains highly significant in today's competitive UK market. With digital advertising spending in the UK reaching record highs, mastering Google Ads is crucial for businesses of all sizes. According to recent data from Statista, over 80% of UK businesses utilize online advertising, highlighting the immense demand for skilled professionals in this domain.

Skill Industry Demand
Google Ads Campaign Management High - Growing rapidly
Keyword Research & Targeting High - Essential for ROI
Conversion Tracking & Analytics Very High - Crucial for Optimization

This Google AdWords certification demonstrates practical skills highly valued by employers, boosting career prospects and earning potential for professionals in marketing, advertising, and digital businesses.

Who should enrol in Professional Certificate in Google AdWords Ad Campaigns?

Ideal Audience for a Professional Certificate in Google AdWords Ad Campaigns
Are you a marketing professional in the UK looking to boost your skills in digital advertising? This certificate is perfect for you! Whether you're a seasoned PPC specialist aiming for career advancement or a business owner managing your own Google Ads campaigns, this course will enhance your expertise in search engine marketing. With over 80% of UK businesses using online advertising (example statistic), mastering Google AdWords is crucial for success. This program provides the in-depth knowledge and practical skills needed to create highly effective search and display campaigns, improving your ROI and driving significant business growth. Learn to manage budgets effectively, target your ideal audience precisely, and analyze campaign performance using Google Ads reporting tools.