Professional Certificate in E-commerce Retargeting Metrics Analysis

Tuesday, 24 February 2026 11:11:14

International applicants and their qualifications are accepted

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Overview

Overview

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E-commerce Retargeting Metrics Analysis: Master the art of measuring and optimizing your retargeting campaigns.


This Professional Certificate equips you with the skills to analyze key e-commerce metrics.


Learn to interpret conversion rates, customer lifetime value (CLTV), and return on ad spend (ROAS).


Understand how to use data-driven insights to improve your retargeting strategies.


Designed for digital marketers, analysts, and e-commerce professionals seeking to enhance their retargeting expertise.


E-commerce retargeting metrics analysis is crucial for success.


Gain a competitive edge by mastering these essential skills.


Enroll today and unlock the power of data-driven e-commerce retargeting.

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E-commerce Retargeting Metrics Analysis: Master the art of data-driven decision-making in the dynamic world of online retail. This professional certificate provides in-depth training in analyzing key retargeting metrics, including conversion rates, ROI, and customer lifetime value. Learn to leverage advanced analytics platforms and develop effective retargeting strategies that boost sales and improve your marketing ROI. Gain practical skills highly sought after by e-commerce companies, opening doors to exciting careers in digital marketing, data analytics, and e-commerce management. Our unique curriculum combines theoretical knowledge with hands-on projects, ensuring you are job-ready upon completion. Enroll now and transform your career prospects.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **E-commerce Retargeting Fundamentals:** Introduction to retargeting, its benefits, and different types of retargeting strategies.
• **Key Metrics in E-commerce Retargeting:** Understanding and interpreting crucial metrics like click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• **Data Analysis for Retargeting Campaigns:** Utilizing data visualization tools and techniques to analyze campaign performance and identify areas for optimization.
• **Attribution Modeling for E-commerce Retargeting:** Exploring different attribution models and their impact on campaign measurement and optimization.
• **Advanced Retargeting Techniques:** Mastering dynamic retargeting, behavioral retargeting, and lookalike audience targeting.
• **Retargeting Platform Optimization:** Working with various retargeting platforms (Google Ads, Facebook Ads, etc.) and understanding their functionalities for effective campaign management.
• **A/B Testing in E-commerce Retargeting:** Designing and implementing A/B tests to improve campaign performance and maximize ROI.
• **E-commerce Retargeting Reporting and Analytics:** Creating comprehensive reports to track progress, identify trends, and communicate insights to stakeholders.
• **Case Studies in Successful E-commerce Retargeting:** Learning from real-world examples of successful retargeting strategies and their outcomes.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Keywords
E-commerce Retargeting Specialist Develop and implement retargeting campaigns across multiple platforms, analyzing performance data and optimizing strategies for maximum ROI. E-commerce, Retargeting, Metrics Analysis, Digital Marketing, UK
E-commerce Data Analyst (Retargeting Focus) Analyze large datasets to identify trends and insights, informing retargeting strategies and improving campaign performance. Proficient in SQL and data visualization. E-commerce, Data Analysis, Retargeting, SQL, Visualization, UK
Digital Marketing Manager (Retargeting Expertise) Lead and manage all aspects of digital marketing, with a specific focus on developing and executing high-performing retargeting strategies. Digital Marketing, Retargeting, E-commerce, Campaign Management, UK
Senior E-commerce Analyst (Retargeting) Develop advanced retargeting models and analyses to drive business growth and enhance customer lifetime value. Mentorship opportunities available. E-commerce, Retargeting, Analytics, Modeling, Leadership, UK

Key facts about Professional Certificate in E-commerce Retargeting Metrics Analysis

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A Professional Certificate in E-commerce Retargeting Metrics Analysis equips professionals with the skills to effectively analyze and interpret key performance indicators (KPIs) related to retargeting campaigns. This specialized training focuses on improving the return on ad spend (ROAS) and overall campaign effectiveness.


Learning outcomes include mastering various e-commerce retargeting strategies, proficiently utilizing analytics platforms like Google Analytics and other digital marketing tools, and developing data-driven recommendations to optimize retargeting performance. You'll learn to interpret data visualizations, analyze customer behavior, and segment audiences for enhanced retargeting.


The duration of the program is typically flexible, ranging from a few weeks to several months depending on the intensity and format (online or in-person). The curriculum often incorporates real-world case studies and practical exercises to ensure a high level of engagement and application of the learned concepts in e-commerce retargeting metrics analysis.


This certificate holds significant industry relevance for digital marketers, e-commerce professionals, analysts, and anyone involved in online advertising. The ability to analyze e-commerce retargeting metrics is a highly sought-after skill in today's competitive digital landscape, leading to improved career prospects and higher earning potential within the advertising and e-commerce sectors. Understanding conversion rates, customer lifetime value (CLTV), and cost per acquisition (CPA) are just a few of the valuable skills you'll gain.


Graduates are prepared to identify areas for improvement in retargeting campaigns, optimize bidding strategies, and ultimately drive sales growth through data-driven decision-making. The program helps bridge the gap between data analysis and strategic implementation in the field of e-commerce retargeting.

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Why this course?

A Professional Certificate in E-commerce Retargeting Metrics Analysis is increasingly significant in today's UK market. E-commerce is booming, with the Office for National Statistics reporting a substantial rise in online sales. Understanding and optimising retargeting campaigns is crucial for businesses to maximise their return on investment (ROI). This certificate equips professionals with the skills to analyze key metrics such as click-through rates (CTR), conversion rates, and cost-per-acquisition (CPA), allowing them to refine their strategies for improved performance.

The UK’s competitive e-commerce landscape necessitates data-driven decision-making. This professional certificate provides the analytical tools to interpret complex data, identify areas for improvement, and ultimately increase profitability. By mastering e-commerce retargeting metrics analysis, professionals can significantly contribute to a company’s success in this rapidly evolving digital environment. For example, according to a recent study, businesses using effective retargeting strategies see a 20% increase in conversion rates.

Metric Value
CTR 5%
Conversion Rate 2%
CPA £15

Who should enrol in Professional Certificate in E-commerce Retargeting Metrics Analysis?

Ideal Audience for a Professional Certificate in E-commerce Retargeting Metrics Analysis UK Relevance
Digital marketing professionals seeking to enhance their skills in analyzing e-commerce retargeting campaigns. This includes those working with data analytics, conversion rate optimization (CRO), and marketing automation. The UK's vibrant e-commerce sector sees a high demand for specialists skilled in data-driven decision-making, particularly in optimizing retargeting strategies for maximum ROI. (Insert relevant UK statistic on e-commerce growth or digital marketing spend here, if available).
E-commerce business owners and managers aiming to improve their understanding of key performance indicators (KPIs) and leverage data for better retargeting strategies. Many UK SMEs struggle with effective online marketing. A strong understanding of e-commerce retargeting metrics can significantly improve their online sales and profitability. (Insert relevant UK statistic on SME online struggles, if available).
Marketing analysts and data scientists looking to specialize in e-commerce and refine their skills in interpreting complex retargeting data for actionable insights. The UK boasts a large pool of data science talent, and specializing in e-commerce retargeting represents a high-demand skillset. (Insert relevant UK statistic on data science employment or skills gaps, if available).