Professional Certificate in Customer Journey Mapping for E-commerce

Tuesday, 24 February 2026 16:25:39

International applicants and their qualifications are accepted

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Overview

Overview

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Customer Journey Mapping for E-commerce is a professional certificate designed for digital marketers, UX designers, and e-commerce professionals.


This program teaches you to create effective customer journey maps. You'll learn to analyze the customer experience across all touchpoints. This includes website navigation, mobile apps, and social media engagement.


Master user research techniques and data analysis for a data-driven approach to customer journey mapping. Improve your understanding of e-commerce analytics to optimize the customer experience.


Gain the skills to design seamless and enjoyable customer journeys, boosting conversions and loyalty. Elevate your e-commerce strategy with this impactful certificate.


Enroll today and transform your e-commerce business!

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Customer Journey Mapping for E-commerce is a professional certificate program designed to transform your understanding of online customer experiences. Master the art of visualizing and optimizing the customer journey, from initial awareness to post-purchase engagement. This e-commerce focused program provides practical, real-world skills in user research, data analysis, and journey mapping techniques. Gain a competitive edge and unlock exciting career prospects as a UX Researcher, Customer Experience Manager, or E-commerce Strategist. Our unique curriculum includes hands-on projects and industry case studies, ensuring you're ready to apply your new skills immediately. Become a Customer Journey Mapping expert and elevate your e-commerce career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding the E-commerce Customer Journey
• Customer Journey Mapping Methods and Techniques
• Data Analysis for E-commerce Customer Insights (Analytics, CRM)
• Designing Effective Customer Journey Maps for E-commerce
• Identifying Pain Points and Opportunities in the E-commerce Customer Journey
• Optimizing the E-commerce Customer Experience through Journey Mapping
• Measuring the Success of Customer Journey Mapping Initiatives (ROI)
• E-commerce Customer Personas and Segmentation
• Best Practices in E-commerce Customer Journey Mapping

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

E-commerce Customer Journey Mapping: UK Job Market Insights

Career Role Description
UX Researcher (E-commerce) Conduct user research to optimize the online customer experience, focusing on journey mapping and usability testing. High demand for expertise in e-commerce platforms.
Customer Journey Manager (Digital) Develop and implement strategies to improve the customer journey, leveraging data analysis and mapping techniques across all digital touchpoints. Crucial role in maximizing online sales conversions.
UX Designer (E-commerce Focus) Design intuitive and engaging user interfaces for e-commerce websites, employing customer journey mapping principles to ensure seamless navigation and purchases. Strong portfolio showcasing e-commerce projects essential.
Digital Analyst (E-commerce) Analyze website traffic and user behavior to identify areas for improvement in the customer journey. Proficiency in data visualization and journey mapping tools is vital.

Key facts about Professional Certificate in Customer Journey Mapping for E-commerce

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A Professional Certificate in Customer Journey Mapping for E-commerce equips participants with the skills to design and optimize the online customer experience. The program focuses on practical application, enabling graduates to leverage data-driven insights for improved conversion rates and customer satisfaction.


Learning outcomes include mastering various customer journey mapping techniques, understanding e-commerce-specific customer touchpoints (such as website navigation and mobile apps), and proficiently using analytics tools for data interpretation to inform strategic decisions. Participants will develop strong analytical skills crucial for e-commerce success.


The duration of this certificate program is typically flexible, often ranging from a few weeks to several months depending on the chosen learning pace and intensity. Self-paced options and instructor-led cohorts are often available. This allows professionals to integrate learning into their existing schedules.


This certificate is highly relevant in today's competitive e-commerce landscape. Businesses continuously seek professionals with expertise in improving online customer experience. Graduates are well-prepared to contribute to enhanced customer engagement, higher retention rates, and ultimately, increased profitability for their organizations. The skills acquired in customer journey analysis and user experience design are in high demand.


The program also incorporates best practices in UX design, digital marketing strategies, and data visualization which are crucial for creating effective customer journey maps in the e-commerce domain. This ensures graduates are well-rounded and ready to tackle real-world challenges.

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Why this course?

A Professional Certificate in Customer Journey Mapping is increasingly significant for e-commerce success in the UK. The competitive landscape demands a deep understanding of the online customer experience. According to a recent study by IMRG, over 70% of UK online shoppers abandon their carts, highlighting the need for optimized journeys. This certificate equips professionals with the skills to analyze and improve these journeys, leading to increased conversions and customer loyalty. Mastering customer journey mapping techniques allows e-commerce businesses to identify pain points, personalize the experience, and ultimately boost profitability.

The following chart illustrates the growth of online shopping in the UK, emphasizing the importance of mastering the customer journey:

Understanding key metrics is crucial. The table below summarizes critical aspects of e-commerce customer journey mapping:

Metric Importance
Cart Abandonment Rate Indicates friction points in the checkout process.
Customer Acquisition Cost (CAC) Measures the cost of acquiring a new customer.
Customer Lifetime Value (CLTV) Predicts the total revenue a customer will generate.

Who should enrol in Professional Certificate in Customer Journey Mapping for E-commerce?

Ideal Audience for a Professional Certificate in Customer Journey Mapping for E-commerce Specific Needs & Benefits
E-commerce professionals seeking to improve online customer experience. Gain practical skills in customer journey mapping techniques to enhance user engagement, conversion rates, and customer loyalty. Over 80% of UK consumers research online before making a purchase, making a strong online experience vital.
Marketing and UX professionals aiming to optimise online sales funnels. Learn to identify friction points in the customer journey and implement data-driven solutions for improved customer satisfaction and revenue. Increased customer retention can significantly impact profitability for UK e-commerce businesses.
Business owners and managers of online stores looking to boost profits. Master the art of customer journey analysis and develop strategies to increase average order value and reduce cart abandonment – a significant issue for many UK online retailers.
Digital analysts seeking to enhance their data analysis skills and gain a customer-centric perspective. Develop a deep understanding of customer behaviour through data-driven journey mapping, translating insights into actionable strategies. Understanding customer data is crucial for successful e-commerce in the UK market.