Professional Certificate in Ad Placement Retargeting

Friday, 27 February 2026 17:54:17

International applicants and their qualifications are accepted

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Overview

Overview

Ad Placement Retargeting is a crucial skill for digital marketers. This Professional Certificate teaches you effective strategies.


Master display advertising, social media retargeting, and search retargeting campaigns. Learn to optimize ad placement for maximum ROI.


This program is designed for marketing professionals, advertising agencies and entrepreneurs seeking advanced skills in ad placement retargeting. Develop a deep understanding of audience segmentation and bidding strategies.


Boost your career by mastering ad placement retargeting. Enroll today and transform your marketing results.

Ad Placement Retargeting: Master the art of precise online advertising with our Professional Certificate. Learn advanced retargeting strategies, including programmatic buying and dynamic creative optimization, to maximize your ROI. This intensive program boosts your career prospects in digital marketing, equipping you with in-demand skills for managing ad campaigns across various platforms like Google Ads and social media. Gain hands-on experience with real-world case studies and receive a valuable, industry-recognized certificate upon completion. Become a sought-after ad placement retargeting expert. Improve conversion rates and drive impactful results.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Ad Retargeting Fundamentals: Understanding pixels, cookies, and how retargeting works.
• Audience Segmentation & Targeting: Defining your ideal customer profile and creating effective retargeting campaigns.
• Platform-Specific Retargeting Strategies: Mastering Facebook, Google Ads, and other key platforms for ad placement.
• Advanced Retargeting Techniques: Exploring dynamic creative optimization (DCO), frequency capping, and lookalike audiences.
• Measuring & Optimizing Retargeting Campaigns: Analyzing key metrics like conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
• Retargeting Budget Management & Allocation: Strategies for effective budget allocation across different campaigns and platforms.
• A/B Testing & Campaign Optimization: Implementing A/B testing to improve campaign performance and creative effectiveness.
• Legal & Ethical Considerations in Retargeting: Understanding privacy regulations and best practices for ethical advertising.
• Case Studies & Best Practices in Ad Placement Retargeting: Analyzing successful retargeting campaigns and learning from industry leaders.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Title (Ad Placement & Retargeting) Description
PPC Specialist (Search & Display) Manage paid advertising campaigns across Google Ads and other platforms; focus on maximizing ROI through effective ad placement and retargeting strategies.
Programmatic Media Buyer Utilize programmatic advertising technologies to buy ad inventory and implement sophisticated retargeting campaigns, optimizing for cost efficiency and campaign performance.
Digital Marketing Manager (Retargeting Focus) Lead the development and execution of retargeting strategies, overseeing all aspects of ad campaigns from planning to reporting, ensuring alignment with overall marketing objectives.
Ad Operations Specialist (Retargeting) Manage the technical aspects of ad campaigns, ensuring seamless ad delivery and troubleshooting any technical issues; play a key role in optimizing ad placement and retargeting processes.

Key facts about Professional Certificate in Ad Placement Retargeting

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A Professional Certificate in Ad Placement Retargeting equips you with the skills to master the art of precise digital advertising. You'll learn to effectively re-engage website visitors who didn't complete a purchase, significantly boosting conversion rates.


The program's learning outcomes include proficiency in various retargeting platforms, advanced campaign optimization techniques, and data-driven decision making. You'll gain hands-on experience with A/B testing and performance analysis, crucial for successful ad placement retargeting strategies. Expect to master tools like Google Ads and Facebook Ads Manager.


Duration typically ranges from 4 to 8 weeks, depending on the specific program and intensity of study. The curriculum is designed for a flexible learning experience, often incorporating a blend of online modules, practical exercises, and case studies.


This certificate holds significant industry relevance. The demand for skilled professionals adept at ad placement retargeting is high across diverse sectors like e-commerce, SaaS, and lead generation. Graduates are well-prepared for roles such as digital marketing specialists, PPC managers, or advertising analysts. Mastering programmatic advertising and real-time bidding is a key component.


The program also delves into the intricacies of audience segmentation and personalized advertising, ensuring graduates can create targeted campaigns that resonate with specific customer demographics. This translates to a higher ROI and improved marketing efficiency.

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Why this course?

A Professional Certificate in Ad Placement Retargeting is increasingly significant in today's UK digital marketing landscape. The UK's digital advertising market is booming, with eMarketer reporting a substantial rise in online ad spend. This growth fuels the demand for specialists proficient in ad placement and retargeting strategies. Effective retargeting campaigns are crucial for boosting conversion rates and return on investment (ROI). According to a recent study by [Source Name - replace with a credible source], approximately 70% of UK businesses now utilize retargeting, highlighting the industry's reliance on skilled professionals.

Skill Importance
Ad Placement Optimization High
Audience Targeting High
Conversion Tracking High

Who should enrol in Professional Certificate in Ad Placement Retargeting?

Ideal Audience for a Professional Certificate in Ad Placement & Retargeting
This Professional Certificate in Ad Placement and Retargeting is perfect for marketing professionals, particularly those seeking to improve their digital advertising skills. With over 80% of UK businesses using digital marketing (Source: [Insert UK Statistic Source Here]), mastering ad placement and retargeting strategies is crucial for success. The course is ideal for individuals working in digital marketing agencies, in-house marketing teams, or even freelance marketers looking to upskill and boost their earning potential. This program covers everything from campaign setup and optimization to advanced retargeting techniques such as dynamic creative optimization (DCO) and personalized advertising. Those with experience in PPC, SEO, and social media advertising will find the advanced retargeting strategies particularly beneficial. Learn to effectively manage budgets, analyse performance metrics, and ultimately drive conversions – key skills valued highly in today's competitive job market.