Postgraduate Certificate in Video Content Strategy Development

Sunday, 05 October 2025 18:34:55

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Video Content Strategy Development equips you with the skills to excel in the dynamic world of video marketing.


This program focuses on strategic planning, audience engagement, and video production workflows. Learn to create compelling narratives, optimize video performance using analytics, and manage video projects effectively.


Designed for marketing professionals, entrepreneurs, and aspiring video creators, this Postgraduate Certificate in Video Content Strategy Development is your key to unlocking video's full potential.


Master social media video strategies, understand video advertising, and develop content calendars. Gain a competitive edge and elevate your career.


Explore the program now and transform your video content strategy!

Video Content Strategy Development: Master the art of crafting compelling video content with our Postgraduate Certificate. This intensive program equips you with strategic planning, video production, and audience engagement skills crucial for today's digital landscape. Gain expertise in social media video, brand storytelling, and analytics, propelling your career in marketing, media, or communications. Develop your professional network through collaborative projects and industry expert guest lectures. Launch your career or elevate your existing one with our unique, hands-on Video Content Strategy Development program. Elevate your video marketing expertise.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Video Content Strategy Development: Foundations & Frameworks
• Audience Research & Targeting for Video Content
• Content Planning & Scheduling for Optimal Reach (using project management software)
• Video Production Workflow & Best Practices
• Storytelling Techniques for Engaging Video Content
• Measuring Video Performance & ROI (Analytics & KPI’s)
• Legal & Ethical Considerations in Video Content Creation
• Platform-Specific Optimization Strategies (YouTube, TikTok, Instagram etc.)
• Advanced Video Editing Techniques for Enhanced Engagement
• Video Content Monetization Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Video Content Strategy) Description
Video Content Strategist Develops and implements comprehensive video content strategies, aligning with business objectives. Manages video production lifecycle. High demand in UK media and marketing.
Video Marketing Manager Leads video marketing campaigns across various platforms, analyzing performance and optimizing for results. Strong understanding of SEO and social media essential. UK market showing significant growth.
Social Media Video Specialist Creates engaging short-form video content for social media platforms, maximizing reach and engagement. Expertise in TikTok, Instagram Reels, and YouTube Shorts is highly valued.
Video Editor & Post-Production Specialist Edits and refines video content, ensuring high-quality production. Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro). Essential role in many UK industries.

Key facts about Postgraduate Certificate in Video Content Strategy Development

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A Postgraduate Certificate in Video Content Strategy Development equips students with the skills to create and implement effective video strategies across various platforms. This specialized program focuses on developing a deep understanding of audience engagement, content planning, and analytics, crucial for success in today's digital landscape.


Learning outcomes include mastering video content planning and scheduling, analyzing video performance metrics, understanding video production workflows, and developing targeted video marketing campaigns. Students will also hone their skills in social media video strategies, brand storytelling through video, and video SEO optimization.


The duration of the Postgraduate Certificate in Video Content Strategy Development typically ranges from 6 to 12 months, depending on the institution and study mode (part-time or full-time). The program often involves a blend of online learning, workshops, and potentially practical projects, allowing for flexible study.


This postgraduate certificate is highly relevant to a wide range of industries, including marketing, advertising, media production, and digital communications. Graduates will be well-prepared for roles such as video content strategist, social media manager, digital marketing specialist, and video producer. The program provides valuable skills for both established professionals seeking to upskill and recent graduates entering the exciting field of video content creation.


The program's emphasis on practical application, coupled with its focus on the latest industry trends in video marketing and digital video production, ensures graduates are highly employable and equipped to navigate the evolving world of video content strategy.

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Why this course?

A Postgraduate Certificate in Video Content Strategy Development is increasingly significant in today's UK market. The rise of video content across all platforms necessitates professionals skilled in crafting effective strategies. According to a recent Ofcom report, 88% of UK adults use the internet, with a substantial portion consuming video content daily. This creates a massive demand for individuals proficient in video content planning, production, and analysis. The ability to develop and implement winning video content strategies is no longer a luxury; it's a crucial skillset.

This postgraduate certificate equips learners with the expertise to navigate the evolving landscape of digital video, catering to the specific needs of UK businesses. It's vital for professionals seeking career advancement in marketing, communications, and digital media. The program's focus on data-driven strategies allows graduates to measure success and refine approaches based on concrete results. The current emphasis on short-form video, particularly on platforms like TikTok and Instagram Reels, underscores the need for specialized training in video content strategy development.

Platform Percentage
YouTube 75%
Facebook 60%
TikTok 55%
Instagram 50%

Who should enrol in Postgraduate Certificate in Video Content Strategy Development?

Ideal Audience for a Postgraduate Certificate in Video Content Strategy Development Key Characteristics
Marketing Professionals Aspiring or current marketing professionals seeking to enhance their video marketing skills and strategic planning abilities, potentially those working in agencies or in-house teams. (UK marketing jobs incorporating video strategy are projected to increase by X% in the next 5 years - *insert statistic if available*)
Media & Communications Graduates Recent graduates with a degree in media studies, communications, or a related field, keen to specialise in the rapidly growing video content sector and develop their video production management and distribution strategies.
Content Creators & Producers Freelance or employed content creators and producers aiming to develop advanced strategic planning and video campaign management skills to better serve clients or advance their careers, potentially including expertise in social media video marketing and content calendar development.
Entrepreneurs & Small Business Owners Business owners seeking to improve their video content marketing performance. They may require skills in developing compelling video narratives, effective video content distribution, and measuring video content marketing ROI.