Postgraduate Certificate in Mobile Marketing Evaluation

Tuesday, 24 February 2026 01:10:29

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Mobile Marketing Evaluation provides professionals with the skills to expertly analyze mobile marketing campaigns.


Learn to measure key performance indicators (KPIs) like click-through rates and conversion rates.


This program focuses on mobile analytics and attribution modeling. Master data-driven decision-making in a rapidly evolving digital landscape.


Designed for marketing managers, analysts, and digital strategists, this Postgraduate Certificate in Mobile Marketing Evaluation offers practical, industry-relevant insights.


Gain a competitive edge. Enhance your mobile marketing evaluation expertise. Enroll today and transform your career!

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Mobile Marketing Evaluation: Master the art of measuring mobile marketing ROI with our Postgraduate Certificate. This intensive program equips you with advanced analytics and strategic planning skills crucial for today's competitive landscape. Gain expertise in attribution modeling, A/B testing, and campaign optimization, enhancing your value to employers. Data analysis techniques, coupled with case studies and industry insights, prepare you for high-demand roles in digital marketing, marketing analytics, or mobile app development. Boost your career prospects and become a sought-after mobile marketing expert. This unique program emphasizes practical application through real-world projects.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Mobile Marketing Measurement & Analytics
• Advanced Attribution Modeling for Mobile Campaigns
• Programmatic Mobile Advertising & Performance Evaluation
• A/B Testing & Optimization in Mobile Marketing
• Mobile Marketing ROI & Budget Allocation
• Data Visualization & Reporting for Mobile Marketing
• Ethical Considerations in Mobile Marketing Data Analysis
• Case Studies in Mobile Marketing Evaluation & Best Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Mobile Marketing) Description
Mobile Marketing Manager Develop and execute mobile marketing strategies, overseeing campaigns across various channels. High demand for analytical and strategic skills.
Mobile Marketing Analyst Analyze mobile marketing data, providing insights to optimize campaigns and ROI. Strong analytical and data visualization skills are crucial.
Mobile App Marketing Specialist Focus on user acquisition and retention for mobile applications. Expertise in ASO (App Store Optimization) is highly valued.
Mobile Marketing Consultant Provides expert advice and support to clients on mobile marketing strategies. Broad experience across multiple platforms is essential.
Social Media Marketing Manager (Mobile Focus) Manages social media campaigns with a strong emphasis on mobile engagement. Experience with mobile-first platforms is a must.

Key facts about Postgraduate Certificate in Mobile Marketing Evaluation

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A Postgraduate Certificate in Mobile Marketing Evaluation equips professionals with the advanced skills needed to analyze and optimize mobile marketing campaigns. This specialized program focuses on developing a data-driven approach to understanding mobile user behavior and campaign performance.


Learning outcomes include mastering key mobile analytics platforms, interpreting complex datasets to inform strategic decisions, and developing effective reporting and presentation skills for stakeholders. Students will gain proficiency in attribution modeling, A/B testing, and other crucial mobile marketing optimization techniques. The program also covers the ethical considerations and privacy implications within mobile marketing.


The duration of the Postgraduate Certificate in Mobile Marketing Evaluation typically ranges from six to twelve months, depending on the institution and program structure. The curriculum is designed to be flexible, accommodating the needs of working professionals.


This program holds significant industry relevance, addressing the growing need for professionals skilled in the evaluation and optimization of mobile marketing strategies. Graduates will be highly sought after by marketing agencies, technology companies, and brands seeking to enhance their mobile customer engagement and ROI (return on investment). The program incorporates case studies and real-world projects, ensuring practical application of learned concepts. Advanced mobile analytics and attribution modelling are core to the curriculum.


Successful completion of the program demonstrates a high level of expertise in mobile marketing measurement, making graduates competitive candidates in a rapidly evolving digital landscape. This postgraduate qualification provides a significant career advantage in the competitive field of mobile advertising and marketing campaign management.

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Why this course?

A Postgraduate Certificate in Mobile Marketing Evaluation is increasingly significant in today's UK market. The mobile landscape is booming, with the UK boasting over 50 million smartphone users. This presents a massive opportunity for businesses, but effective mobile marketing strategies require robust evaluation. Understanding key performance indicators (KPIs) like click-through rates (CTRs) and return on ad spend (ROAS) is critical. According to recent reports, mobile advertising spend in the UK reached £7.5 billion in 2022, highlighting the need for skilled professionals who can accurately measure campaign effectiveness.

Metric 2021 2022
Mobile Ad Spend (£bn) 6.2 7.5
Smartphone Penetration (%) 85 88

Who should enrol in Postgraduate Certificate in Mobile Marketing Evaluation?

Ideal Audience for a Postgraduate Certificate in Mobile Marketing Evaluation
A Postgraduate Certificate in Mobile Marketing Evaluation is perfect for marketing professionals seeking advanced skills in analyzing mobile marketing campaign performance. With over 80% of UK adults owning a smartphone, understanding mobile marketing ROI is crucial. This program benefits experienced marketers aiming for promotion, those transitioning into mobile marketing specialisation, or digital marketing managers needing to enhance their data analysis and reporting capabilities. The curriculum focuses on key performance indicators (KPIs), attribution modeling, and advanced analytics. This practical program will equip you with the tools and techniques to effectively evaluate and optimize your mobile marketing strategies. It's ideal if you are already working in areas like app marketing, social media marketing or digital advertising and want to specialize in the lucrative mobile sector.