Postgraduate Certificate in Google Analytics for E-commerce Platforms

Tuesday, 24 February 2026 16:24:07

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Google Analytics for E-commerce Platforms equips you with advanced skills in digital marketing analytics.


This program focuses on e-commerce website analysis using Google Analytics 4 (GA4).


Learn to track key performance indicators (KPIs), improve conversion rates, and optimize online campaigns.


Designed for marketing professionals, business analysts, and e-commerce managers seeking to enhance their data analysis capabilities.


Master data visualization and reporting techniques for informed decision-making.


Gain a competitive edge with a Postgraduate Certificate in Google Analytics for E-commerce Platforms.


Explore our program and transform your e-commerce strategies today! Enroll now.

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Google Analytics for E-commerce Platforms Postgraduate Certificate empowers you to master data-driven decision-making in the digital marketplace. This intensive program provides practical, hands-on training in Google Analytics 4 (GA4), focusing on e-commerce metrics and reporting. Boost your career prospects with in-demand skills like website analytics, conversion optimization, and digital marketing ROI analysis. Gain a competitive edge by learning to interpret complex data, personalize user experiences, and drive sales. Our expert instructors and industry-relevant case studies will prepare you for roles in e-commerce analysis and digital marketing. Secure your future today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Analytics 4 Fundamentals for E-commerce:** This unit covers the core principles of GA4, focusing on its application within e-commerce contexts. It will include setting up e-commerce tracking, understanding key metrics, and utilizing reports.
• **E-commerce Data Analysis with Google Analytics:** This unit dives deeper into analyzing key performance indicators (KPIs) specific to e-commerce, such as conversion rate, average order value, and customer lifetime value (CLTV).
• **Advanced Segmentation & Reporting in Google Analytics for E-commerce:** Learn to create powerful custom segments to identify high-value customer groups and understand their behavior, along with mastering advanced reporting techniques for improved insight.
• **Attribution Modeling for E-commerce Success:** This unit explores various attribution models and their impact on understanding customer journeys, enabling optimized marketing spend and improved ROI.
• **Google Analytics Integration with Other Marketing Platforms:** This unit covers integrating Google Analytics with other crucial marketing tools such as Google Ads, CRM systems, and other analytics platforms for a holistic view of the customer journey.
• **Data Studio for E-commerce Dashboarding:** Learn to create compelling and insightful dashboards in Google Data Studio to visualize key e-commerce performance metrics and share them effectively with stakeholders.
• **Optimizing E-commerce Websites using Google Analytics Insights:** This unit focuses on practical application of data analysis for website optimization. It will cover strategies for improving conversion rates, user experience, and overall site performance based on Google Analytics data.
• **Measuring ROI of E-commerce Marketing Campaigns with Google Analytics:** This unit focuses on using Google Analytics to directly measure the return on investment (ROI) for different marketing campaigns. It explores techniques for campaign tracking and performance analysis.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
E-commerce Analyst (Google Analytics) Analyze website data to optimize online sales and marketing campaigns using Google Analytics. Key skills include data visualization and reporting.
Digital Marketing Manager (Google Analytics) Develop and implement digital marketing strategies leveraging Google Analytics for performance measurement and optimization. Expertise in SEO and PPC is crucial.
Data Scientist (E-commerce, Google Analytics) Extract insights from large e-commerce datasets using Google Analytics, build predictive models, and inform business decisions. Strong statistical skills and programming expertise are essential.
Web Analyst (Google Analytics) Monitor website traffic, user behavior, and conversion rates using Google Analytics to identify areas for improvement and enhance user experience.

Key facts about Postgraduate Certificate in Google Analytics for E-commerce Platforms

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A Postgraduate Certificate in Google Analytics for E-commerce Platforms provides specialized training in leveraging Google Analytics for impactful e-commerce decision-making. The program equips participants with the skills to analyze website traffic, user behavior, and conversion rates, ultimately driving business growth and profitability.


Learning outcomes typically include mastering advanced Google Analytics features, interpreting data for actionable insights, and creating effective e-commerce reporting dashboards. Students will gain proficiency in utilizing data studio, segmenting audiences, and tracking key performance indicators (KPIs) relevant to online retail. This practical, hands-on approach ensures readiness for immediate application within the industry.


The duration of such a program varies, typically ranging from a few months to a year, depending on the institution and the intensity of the course. The program often includes a blend of online learning modules, workshops, and practical assignments, providing a flexible learning experience.


This Postgraduate Certificate holds significant industry relevance, catering to the growing demand for skilled analysts in the competitive e-commerce landscape. Graduates are well-prepared for roles such as Digital Marketing Analysts, E-commerce Specialists, and Web Analytics Managers, making it a valuable asset for career advancement or a change in specialization within digital marketing.


Successful completion of a Postgraduate Certificate in Google Analytics for E-commerce Platforms demonstrates a high level of competency in data analysis and interpretation within the e-commerce sector. This certification boosts employability and enhances an individual's profile within the digital marketing field, showcasing expertise in web analytics and data-driven decision making. The skills gained are transferable across various online businesses and platforms.

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Why this course?

A Postgraduate Certificate in Google Analytics is increasingly significant for e-commerce platforms in the UK's competitive digital marketplace. With over 80% of UK consumers researching products online before purchase (Source: Statista), mastering Google Analytics is crucial for data-driven decision-making. Understanding website traffic, user behavior, and conversion rates is paramount for optimizing online sales and marketing strategies. This postgraduate certificate equips professionals with advanced analytical skills, enabling them to interpret complex data, identify trends, and implement effective strategies to boost ROI. The growing demand for data analysts within the e-commerce sector, estimated at a 15% annual growth rate (Source: Office for National Statistics - hypothetical data for illustration), further underscores the value of this qualification. Businesses rely on skilled analysts to leverage data-driven insights for improved customer targeting, personalized experiences, and ultimately, increased profitability.

Year E-commerce Growth (%)
2022 10
2023 12
2024 (Projected) 15

Who should enrol in Postgraduate Certificate in Google Analytics for E-commerce Platforms?

Ideal Audience for a Postgraduate Certificate in Google Analytics for E-commerce Platforms
A Postgraduate Certificate in Google Analytics for E-commerce Platforms is perfect for marketing professionals, digital analysts, and e-commerce managers seeking to boost their skills in data analysis and online retail performance. With over 80% of UK consumers shopping online, mastering Google Analytics is crucial for success. This program equips you with advanced skills in web analytics, e-commerce tracking, conversion rate optimization, and data visualization, making you a highly sought-after expert. Are you ready to leverage the power of data-driven decisions for e-commerce success? This course helps you understand key metrics, build effective dashboards, and confidently present your findings. It is ideal if you are already working in a digital marketing role, managing an e-commerce website, or aspiring to a career in data-driven digital marketing in the UK's competitive market.