Postgraduate Certificate in Email Marketing for E-commerce Metrics

Monday, 22 September 2025 17:20:17

International applicants and their qualifications are accepted

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Overview

Overview

Email Marketing is crucial for e-commerce success. This Postgraduate Certificate in Email Marketing for E-commerce Metrics equips you with the skills to master email marketing strategies.


Learn to analyze e-commerce metrics, optimize email campaigns, and boost conversion rates. You'll gain expertise in email automation, segmentation, and A/B testing.


Designed for marketing professionals and e-commerce entrepreneurs, this Postgraduate Certificate in Email Marketing provides a practical, results-oriented curriculum. Understand key performance indicators (KPIs) and leverage data-driven insights to improve your email marketing ROI.


Elevate your e-commerce business with powerful email marketing. Enroll now and transform your marketing strategies!

Postgraduate Certificate in Email Marketing for E-commerce Metrics empowers you to master data-driven email strategies. This Postgraduate Certificate provides in-depth training in email marketing automation, A/B testing, and campaign optimization, focusing on key e-commerce metrics. Gain practical skills to boost conversion rates and customer lifetime value. Develop expertise in analytics and reporting, making you a highly sought-after professional in the competitive e-commerce landscape. This unique program combines theoretical knowledge with hands-on projects, ensuring you're job-ready with a Postgraduate Certificate in Email Marketing. Launch a thriving career in digital marketing and e-commerce!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Email Marketing Fundamentals for E-commerce
• E-commerce Metrics & KPIs: Acquisition, Conversion & Retention
• Email Marketing Automation & Workflow Design
• A/B Testing and Email Optimization for E-commerce
• Segmentation & Personalization Strategies for Email Campaigns
• Deliverability and Email List Hygiene Best Practices
• Legal Compliance and Email Marketing Regulations (GDPR, CAN-SPAM)
• Advanced Analytics & Reporting in Email Marketing (Attribution Modelling)
• Email Marketing ROI & Budget Management for E-commerce

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Email Marketing & E-commerce Metrics) Description
Email Marketing Specialist (E-commerce) Develops and implements email marketing campaigns to drive sales and customer engagement for e-commerce businesses, leveraging data analysis to optimize performance. Focuses on metrics and ROI.
E-commerce Marketing Analyst Analyzes website traffic, email marketing campaign performance, and customer behavior to identify areas for improvement and generate actionable insights for e-commerce growth. Expert in data-driven decision making.
Digital Marketing Manager (E-commerce Focus) Leads and manages all digital marketing efforts, including email marketing, for an e-commerce company, overseeing budgets, teams, and performance across all channels. Deep understanding of email marketing metrics is crucial.
Data Analyst (E-commerce & Marketing) Collects, analyzes, and interprets data from various sources, including email marketing campaigns, to provide insights and recommendations for improving e-commerce performance. Strong skills in data visualization are essential.

Key facts about Postgraduate Certificate in Email Marketing for E-commerce Metrics

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A Postgraduate Certificate in Email Marketing for E-commerce Metrics provides specialized training in leveraging email marketing for e-commerce success. The program equips participants with the skills to analyze key performance indicators (KPIs), optimize email campaigns, and drive conversions.


Learning outcomes include mastering email marketing strategies, developing data-driven email marketing campaigns, and proficiently using analytics tools to measure ROI (return on investment) and improve email performance. Students will learn to segment audiences, personalize email content, and A/B test different approaches to optimize open and click-through rates.


The program's duration is typically flexible, ranging from several months to a year, depending on the institution and chosen learning pace. This allows professionals to balance their studies with existing work commitments, enhancing their existing skillset without interrupting their careers. Many programs offer online or blended learning formats for maximum flexibility.


This Postgraduate Certificate holds significant industry relevance. Email marketing remains a vital channel for e-commerce businesses, and professionals with expertise in email marketing analytics and optimization are highly sought after. Graduates will gain a competitive edge in the job market, qualifying them for roles such as email marketing specialists, digital marketing analysts, or e-commerce managers.


The program will cover topics such as email automation, deliverability best practices, and integrating email marketing with other digital marketing channels. The curriculum emphasizes practical application, often incorporating real-world case studies and hands-on projects utilizing popular email marketing platforms and CRM systems. Graduates will be ready to implement data-driven email strategies to boost sales and customer engagement immediately.

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Why this course?

A Postgraduate Certificate in Email Marketing is increasingly significant for e-commerce professionals in the UK, given the sector's reliance on digital channels. The UK's e-commerce market is booming, with recent reports indicating a substantial year-on-year growth. Mastering email marketing strategies is crucial for optimising key performance indicators (KPIs) and driving sales. This certificate equips learners with the advanced analytical skills needed to interpret e-commerce metrics and improve campaign ROI.

For instance, a recent study showed that over 70% of UK consumers prefer email communication for brand updates. Effective email marketing directly impacts conversion rates, customer lifetime value (CLTV), and brand loyalty, all vital metrics for e-commerce success. Understanding A/B testing, segmentation, and automation—all core components of the postgraduate certificate—is essential for staying competitive in this rapidly evolving landscape.

Metric Value
Average Order Value (AOV) £50
Customer Acquisition Cost (CAC) £15
Customer Lifetime Value (CLTV) £200

Who should enrol in Postgraduate Certificate in Email Marketing for E-commerce Metrics?

Ideal Audience for a Postgraduate Certificate in Email Marketing for E-commerce Metrics
Are you an ambitious marketing professional seeking to enhance your e-commerce skills? This Postgraduate Certificate in Email Marketing for E-commerce Metrics is designed for individuals with a strong foundation in marketing who want to specialize in data-driven email strategies. With over 1.5 billion emails sent daily in the UK (hypothetical statistic for illustrative purpose), mastering email marketing analytics is crucial for e-commerce success. This program will help you unlock advanced email marketing techniques, including A/B testing, campaign optimization, and ROI analysis, equipping you to generate leads and increase sales. The program is perfect for those seeking career advancement within e-commerce, digital marketing, or analytics-focused roles.
Key Skills Gained: Advanced email marketing strategy, campaign performance analysis, data interpretation, A/B testing, and ROI optimization.
Target Roles: Digital Marketing Managers, Email Marketing Specialists, E-commerce Analysts, Marketing Executives, Data Analysts (with marketing experience).