Postgraduate Certificate in Crisis Communication for Crisis Communication for Small Businesses

Monday, 01 September 2025 10:44:10

International applicants and their qualifications are accepted

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Overview

Overview

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Postgraduate Certificate in Crisis Communication: Designed for small business owners and managers, this program equips you with essential crisis communication skills.


Learn to develop effective crisis communication plans, manage media relations during a crisis, and protect your brand reputation. This Postgraduate Certificate covers risk assessment, social media strategies, and stakeholder engagement.


Gain practical experience through realistic case studies and simulations. Master techniques for internal and external communications during difficult situations. The Postgraduate Certificate in Crisis Communication will help your small business navigate unforeseen challenges with confidence.


Enroll today and safeguard your business's future. Explore the program details now!

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Crisis Communication is crucial for small businesses, and this Postgraduate Certificate equips you with the vital skills to navigate challenging situations effectively. Gain practical experience in risk assessment, media relations, and stakeholder engagement, mastering strategies to protect your reputation and ensure business continuity. This program offers a unique focus on the specific needs of small businesses, offering tailored case studies and real-world simulations. Enhance your career prospects in communications, public relations, or business management. Develop confidence in your ability to manage a crisis and leave a lasting positive impact on your organization. Complete this Postgraduate Certificate in Crisis Communication and transform your business resilience.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Crisis Communication Strategy for Small Businesses
• Risk Assessment and Mitigation Planning (including Business Continuity Planning)
• Social Media and Digital Crisis Communication
• Internal Communication During a Crisis
• Media Relations and Public Statements in a Crisis
• Crisis Communication Training and Exercises
• Legal and Ethical Considerations in Crisis Communication
• Reputation Management and Recovery after a Crisis
• Case Studies in Small Business Crisis Communication

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Crisis Communication Manager (Small Business) Develops and implements crisis communication strategies tailored to small businesses, mitigating reputational damage and ensuring swift, effective responses to unforeseen events. Requires strong media relations and stakeholder management skills.
Public Relations Officer (SME Crisis Response) Manages the public image of small and medium-sized enterprises during crises, using proactive and reactive strategies to control narratives and maintain positive relationships with key audiences. Expertise in social media crisis management is essential.
Communications Consultant (Crisis & Small Business) Provides expert advice and support to small businesses navigating crises. Offers tailored solutions, encompassing media training, message development, and reputation repair strategies. Strong business acumen is vital.
Digital Marketing Specialist (Crisis Management) Focuses on managing the online reputation of small businesses during crises, leveraging digital platforms to address negative feedback, disseminate accurate information, and restore trust. Expertise in SEO and social media is crucial.

Key facts about Postgraduate Certificate in Crisis Communication for Crisis Communication for Small Businesses

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A Postgraduate Certificate in Crisis Communication tailored for small businesses equips participants with the essential skills to navigate reputational threats and maintain stakeholder trust. This specialized program focuses on practical application, making it highly relevant to the challenges faced by smaller organizations.


Learning outcomes include developing a comprehensive crisis communication plan, mastering effective media relations during a crisis, and understanding the legal and ethical considerations involved. Students will also learn to leverage social media for effective crisis response and develop strong internal communication strategies to manage employee anxieties and maintain operational efficiency.


The program's duration is typically structured to balance professional commitments, often spanning several months, with a blend of online and potentially in-person workshops depending on the institution. This flexible approach ensures accessibility while maintaining a rigorous learning experience.


Industry relevance is paramount. The course content directly addresses real-world scenarios small businesses frequently encounter, such as product recalls, negative online reviews, and sudden negative publicity. Graduates gain immediate, applicable skills, strengthening their resilience and improving their ability to manage future crises effectively. The program's focus on risk assessment, proactive planning, and rapid response methodologies makes it a valuable asset for any small business.


This Postgraduate Certificate in Crisis Communication offers a significant return on investment by enhancing a small business's ability to safeguard its reputation, protect its brand, and maintain strong relationships with customers, employees, and investors. The development of strategic crisis communication plans is a crucial outcome, ensuring preparedness for unforeseen events.

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Why this course?

A Postgraduate Certificate in Crisis Communication is increasingly significant for small businesses in the UK. The UK's competitive market demands proactive crisis management, particularly given the prevalence of social media. According to a recent study, 60% of small businesses in the UK experienced a reputational crisis in the past three years, with many lacking adequate crisis communication strategies. This highlights a crucial need for upskilling professionals.

This certificate equips individuals with the essential tools and knowledge to effectively navigate crises. The course covers strategic crisis communication planning, media relations, social media management during crises, and stakeholder engagement techniques, all highly relevant to today's digital landscape. Learning these skills is vital for mitigating reputational damage and maintaining business continuity.

Crisis Type Percentage
Social Media 40%
Product Recall 25%
Financial Scandal 15%
Natural Disaster 10%
Other 10%

Who should enrol in Postgraduate Certificate in Crisis Communication for Crisis Communication for Small Businesses?

Ideal Audience for a Postgraduate Certificate in Crisis Communication for Small Businesses
A Postgraduate Certificate in Crisis Communication is perfect for small business owners and managers in the UK, particularly those in high-risk sectors like hospitality (experiencing approximately 30% of all UK business failures) or retail. This program equips you with the practical skills and strategic frameworks to navigate reputational threats and develop effective risk communication strategies. It benefits individuals responsible for brand protection, stakeholder engagement, and media relations who understand the impact that negative publicity can have on profitability. With over 5.5 million small businesses in the UK, proactive crisis communication planning is no longer a luxury – it's a necessity. The certificate is also valuable for aspiring communication professionals seeking specialist skills and seeking to advance their careers in communications management.