Postgraduate Certificate in CRM PPC

Tuesday, 23 September 2025 11:55:22

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in CRM PPC: Master the art of Customer Relationship Management (CRM) integrated with Pay-Per-Click (PPC) advertising.


This program equips marketing professionals with advanced skills in leveraging CRM data to optimize PPC campaigns.


Learn to target audiences precisely, improve conversion rates, and maximize return on investment (ROI).


The Postgraduate Certificate in CRM PPC covers data analytics, campaign management, and advanced bidding strategies.


Ideal for marketing managers, digital marketers, and advertising professionals seeking career advancement.


Boost your career prospects with a Postgraduate Certificate in CRM PPC. Gain the expertise to lead successful digital marketing initiatives.


Explore our program now and unlock your potential in CRM PPC!

Postgraduate Certificate in CRM PPC: Elevate your digital marketing career with this intensive program. Master the art of integrating Customer Relationship Management (CRM) and Pay-Per-Click (PPC) advertising for maximized ROI. This Postgraduate Certificate in CRM PPC equips you with advanced strategies in data-driven marketing automation, campaign optimization, and lead generation. Gain in-demand skills in Google Ads, social media advertising, and analytics. Boost your career prospects in a rapidly expanding field. Our unique blend of practical workshops and real-world case studies ensures you're job-ready upon completion. Become a sought-after CRM PPC expert.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• CRM Fundamentals and Strategy
• PPC Advertising Platforms (Google Ads, Bing Ads)
• CRM Data Integration and Analysis
• Advanced PPC Campaign Management & Optimization
• Conversion Rate Optimization (CRO) for CRM PPC
• Automation and Marketing Technology in CRM PPC
• Measuring and Reporting on CRM PPC Performance
• Legal and Ethical Considerations in Digital Marketing
• CRM PPC Case Studies and Best Practices

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
CRM PPC Manager Develops and implements CRM PPC strategies, manages campaigns across multiple platforms, analyzes campaign performance and optimizes for ROI. High demand in digital marketing agencies and e-commerce businesses.
PPC Specialist (CRM Focus) Specializes in paid advertising within the CRM ecosystem. Focuses on customer retention and lifecycle marketing through targeted PPC campaigns. Strong analytical skills are essential.
CRM Analyst (PPC Expertise) Analyzes CRM data to inform PPC strategy. Combines data-driven insights with PPC campaign management to maximize customer engagement and conversions. Requires advanced analytical skills.
Senior CRM PPC Consultant Provides expert consultation on CRM PPC strategies to clients. Develops and manages large-scale, complex campaigns. Significant experience and leadership skills required.

Key facts about Postgraduate Certificate in CRM PPC

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A Postgraduate Certificate in CRM PPC equips professionals with advanced skills in leveraging customer relationship management (CRM) systems to optimize pay-per-click (PPC) advertising campaigns. This specialized program focuses on integrating CRM data for targeted advertising, resulting in improved ROI and customer lifetime value.


Learning outcomes typically include mastering CRM data analysis for PPC campaign segmentation, developing data-driven PPC strategies, and implementing advanced bidding strategies. Students also gain expertise in attribution modeling and campaign performance reporting, crucial for demonstrating the impact of integrated CRM and PPC strategies.


The duration of a Postgraduate Certificate in CRM PPC varies, but generally ranges from several months to a year, depending on the institution and the program’s intensity. Many programs offer flexible learning options to accommodate working professionals.


This program boasts high industry relevance. In today's competitive digital marketing landscape, effective integration of CRM and PPC is essential for maximizing marketing effectiveness. Graduates are highly sought after by companies across diverse sectors looking for professionals with expertise in digital marketing, analytics, and customer relationship management.


The skills gained, including advanced PPC management and CRM integration, are directly applicable to roles such as Digital Marketing Manager, PPC Specialist, or CRM Analyst. The certificate enhances career prospects and demonstrates commitment to professional development in this dynamic field.


Many programs incorporate case studies and real-world projects to provide practical, hands-on experience with CRM and PPC software. This practical application ensures graduates are well-prepared for immediate contributions in their chosen roles.

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Why this course?

A Postgraduate Certificate in CRM PPC is increasingly significant in today's UK market, reflecting the growing reliance on digital marketing strategies. The UK's digital advertising spend reached £29 billion in 2022, a substantial increase year-on-year, highlighting the demand for skilled professionals. This surge underscores the crucial role of effective CRM and PPC management in driving business growth.

This postgraduate qualification equips learners with the advanced skills needed to leverage Customer Relationship Management (CRM) systems in conjunction with Pay-Per-Click (PPC) advertising campaigns. Understanding this interplay is crucial for optimizing marketing ROI and achieving targeted results. The ability to analyze data, personalize customer journeys, and manage budgets effectively are key competencies developed through this program. As competition intensifies, a Postgraduate Certificate in CRM PPC provides a competitive edge, enabling graduates to excel in the dynamic landscape of UK digital marketing.

Year Digital Ad Spend (£bn)
2021 25
2022 29

Who should enrol in Postgraduate Certificate in CRM PPC?

Ideal Audience for a Postgraduate Certificate in CRM PPC
A Postgraduate Certificate in CRM PPC is perfect for marketing professionals seeking to enhance their digital marketing skills and leverage the power of customer relationship management (CRM) systems to optimize pay-per-click (PPC) advertising campaigns. With over 80% of UK businesses using CRM systems (hypothetical statistic, replace with actual if available), and the ever-growing importance of data-driven decision making in digital marketing, this program is designed to equip you with the advanced skills needed to succeed. This includes professionals already working in digital marketing, analytics or sales roles seeking career advancement, those transitioning into a marketing specialism, or ambitious individuals seeking postgraduate qualifications to boost their employability. Specifically, marketing managers, digital marketing executives, and PPC specialists will find this certificate invaluable for improving campaign performance and ROI.
Those aspiring to master advanced PPC techniques, integrate CRM data for enhanced targeting and personalization, and utilize data analytics to optimize campaigns will benefit from this program.
Ultimately, this certificate caters to professionals who are passionate about data-driven marketing and want to elevate their expertise in CRM and PPC advertising to significantly improve their career prospects.