Postgraduate Certificate in Bing Ads Performance

Sunday, 21 September 2025 23:10:09

International applicants and their qualifications are accepted

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Overview

Overview

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Bing Ads Performance Postgraduate Certificate empowers digital marketing professionals.


Master Bing Ads campaign management, optimization, and analytics. This program teaches effective keyword research, ad copywriting, and bid strategies.


Gain expertise in search engine marketing (SEM) and pay-per-click (PPC) advertising. Understand conversion tracking and data analysis within the Bing Ads platform. Bing Ads Performance is for experienced marketers seeking advanced skills.


Elevate your career. Explore the program today and unlock your potential!

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Unlock your potential with a Postgraduate Certificate in Bing Ads Performance. Master the art of Bing Ads, driving increased ROI and maximizing campaign effectiveness. This intensive program equips you with advanced strategies for search engine marketing (SEM), covering keyword research, bid management, and conversion tracking. Gain a competitive edge in the digital marketing landscape, boosting your career prospects in performance marketing and advertising agencies. Our unique curriculum integrates practical exercises and industry case studies, ensuring you're job-ready with a sought-after Bing Ads certification. Elevate your skills and become a Bing Ads expert today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Bing Ads Fundamentals: Account Structure, Campaign Types, and Keyword Research
• Bing Ads Bidding Strategies: Manual CPC, Automated Bidding, and Budget Optimization
• Bing Ads Performance Measurement: Key Metrics, Reporting, and Data Analysis
• Advanced Bing Ads Targeting: Location, Demographics, and Remarketing
• Conversion Tracking and Attribution in Bing Ads: Setting up conversions and measuring ROI
• Bing Ads Search Campaign Optimization: Improving Click-Through Rate (CTR) and Quality Score
• Microsoft Advertising Audience Targeting: Leveraging Microsoft Audience Network and customer insights
• Managing Bing Ads Accounts at Scale: Automation and efficiency tools for large campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description Bing Ads Skills
Bing Ads Performance Specialist Manage and optimize Bing Ads campaigns for clients, maximizing ROI. Develop and implement strategies for improved campaign performance. PPC, Keyword Research, Bing Ads Editor, Conversion Tracking, Data Analysis
Senior Bing Ads Manager Lead a team of Bing Ads specialists, overseeing multiple client accounts. Develop and implement overarching strategies for improved performance across all accounts. Team Management, Budget Allocation, Bing Ads API, Reporting & Analytics, Campaign Strategy
Bing Ads Consultant Provide expert Bing Ads advice and support to clients. Conduct audits, develop strategies, and provide training on Bing Ads best practices. Client Communication, Consulting, Bing Ads Certification, Auditing, Training & Development

Key facts about Postgraduate Certificate in Bing Ads Performance

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A Postgraduate Certificate in Bing Ads Performance equips you with the advanced skills needed to manage and optimize Bing Ads campaigns effectively. This specialized program focuses on delivering measurable results through data-driven strategies and best practices.


Learning outcomes include mastering keyword research and bid management techniques, developing sophisticated targeting strategies, and gaining proficiency in conversion tracking and analytics. You'll also learn to leverage Bing Ads' reporting features to analyze campaign performance and make data-informed decisions, ultimately improving your ROI (Return on Investment).


The duration of the Postgraduate Certificate in Bing Ads Performance typically varies depending on the institution, but often spans several months, offering a flexible learning pathway for professionals balancing their careers and studies. The program may include online modules, workshops, and potentially even access to industry experts.


This certification holds significant industry relevance. In today's competitive digital landscape, expertise in paid search advertising is highly sought after. A Postgraduate Certificate in Bing Ads Performance provides a credible credential that demonstrates your proficiency in managing successful Bing Ads campaigns, setting you apart from other digital marketers and making you an attractive candidate for roles in digital marketing, advertising, and analytics.


Graduates often find employment in diverse roles such as Bing Ads specialists, PPC (Pay-Per-Click) managers, search engine marketing managers, and digital marketing analysts. The skills gained are applicable across numerous sectors, providing considerable career flexibility.


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Why this course?

A Postgraduate Certificate in Bing Ads Performance is increasingly significant in today's UK digital marketing landscape. With over 80% of UK businesses now using online channels for customer acquisition (Source: [Insert credible UK source here]), mastering Bing Ads is crucial for reaching a wider audience and achieving significant ROI.

The UK's competitive digital market necessitates specialized expertise. A postgraduate certificate provides a rigorous training program, equipping professionals with advanced skills in keyword research, campaign optimization, and performance analysis. This advanced skill set is in high demand, as shown in the rising employment rates of Bing Ads specialists in the UK (Source: [Insert credible UK source here]).

Skill Demand (estimated)
Bing Ads Campaign Management High
Conversion Rate Optimization (CRO) High
Data Analysis & Reporting Medium-High

Who should enrol in Postgraduate Certificate in Bing Ads Performance?

Ideal Audience for a Postgraduate Certificate in Bing Ads Performance Characteristics
Digital Marketing Professionals Experienced marketers seeking to enhance their PPC skills and expand into the valuable Bing Ads ecosystem, leveraging its unique audience reach and potentially higher conversion rates. Many UK businesses are under-leveraging Bing, representing a significant opportunity.
PPC Specialists Individuals already proficient in Google Ads who want to diversify their expertise and become certified Bing Ads professionals, boosting their earning potential and career prospects in a competitive job market. The UK's digital marketing sector is rapidly growing.
Business Owners & Entrepreneurs Those running UK-based businesses looking to improve their online advertising strategies, increase ROI, and reach a wider customer base through a more comprehensive paid search approach. Bing Ads offers effective cost-per-click (CPC) strategies for SMEs.
Data Analysts & Digital Strategists Professionals with analytical skills seeking to expand their knowledge of Bing Ads' data analysis tools and reporting capabilities, contributing significantly to campaign optimization and strategic decision-making. The UK has a high demand for skilled data analysts.