Mobile Marketing for E-commerce Sales Funnels

Thursday, 14 August 2025 12:05:10

International applicants and their qualifications are accepted

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Overview

Overview

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Mobile marketing is crucial for e-commerce success. It drives sales by reaching customers on their smartphones.


This targeted approach uses SMS marketing, mobile apps, and social media ads for optimal results.


Mobile marketing strategies within your sales funnel improve conversion rates and customer engagement. E-commerce businesses benefit from increased brand awareness.


Learn to leverage push notifications and in-app messaging for higher customer lifetime value.


Master mobile commerce techniques to boost your online sales. Ready to transform your e-commerce business? Explore our comprehensive guide today!

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Mobile marketing for e-commerce sales funnels is essential for driving conversions in today's digital landscape. Master the art of SMS marketing, push notifications, and in-app messaging to build high-converting sales funnels. This course provides practical, hands-on training in mobile marketing strategies, including A/B testing and analytics. Learn to leverage mobile commerce trends and boost your ROI. Develop in-demand skills for lucrative careers in digital marketing and e-commerce. Unlock your potential and become a mobile marketing expert with our unique, project-based curriculum featuring real-world case studies. Gain a competitive edge and transform your e-commerce business.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Mobile-First Website Design & UX:** A seamless, intuitive mobile experience is paramount for e-commerce success. Fast loading times, responsive design, and easy navigation are crucial for converting mobile shoppers.
• **Targeted Mobile Advertising Campaigns (Google Ads, Facebook Ads):** Reach your ideal customers through precise targeting options available on mobile ad platforms. Utilize location-based targeting, demographic targeting, and interest-based targeting to maximize ROI.
• **SMS Marketing & Mobile Push Notifications:** Leverage these channels for timely promotions, order updates, and abandoned cart reminders to re-engage potential buyers. This is crucial for mobile e-commerce sales funnel optimization.
• **App Store Optimization (ASO):** Improve app visibility and downloads to drive sales within your mobile application. Keyword optimization, compelling screenshots, and positive reviews are key to boosting rankings.
• **Mobile-Specific Landing Pages:** Create dedicated landing pages optimized for mobile devices to enhance user experience and conversion rates. Ensure these pages are mobile-friendly and include clear calls-to-action.
• **QR Code Integration:** Offer QR codes on marketing materials and in-store displays to drive traffic directly to mobile-optimized product pages or promotional offers.
• **Social Media Marketing (Mobile-Centric):** Social platforms are primarily accessed via mobile devices. Utilize engaging content and targeted ads on platforms like Instagram, TikTok, and Facebook to reach and convert mobile users.
• **Mobile Analytics & Tracking:** Implement robust mobile analytics to track key metrics like conversion rates, bounce rates, and customer behavior on mobile devices. This data is crucial for continuous optimization of your e-commerce sales funnel.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description
Mobile Marketing Manager (E-commerce) Develops and executes mobile-first marketing strategies for e-commerce platforms, driving app downloads and sales conversions. Focuses on mobile app marketing, SMS marketing, and in-app engagement.
Mobile App Developer (E-commerce) Builds and maintains high-performing mobile applications for e-commerce businesses. Specializes in iOS and Android development for optimal user experience.
Mobile Marketing Specialist (SEO/SEM) Experts in search engine optimization (SEO) and search engine marketing (SEM) for mobile devices, boosting e-commerce site visibility on mobile search results.
Mobile UX/UI Designer (E-commerce) Creates intuitive and engaging user interfaces and experiences for mobile e-commerce platforms, enhancing usability and conversions.

Key facts about Mobile Marketing for E-commerce Sales Funnels

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Mastering mobile marketing is crucial for e-commerce success. This course provides a comprehensive understanding of mobile marketing strategies specifically designed to optimize your sales funnels. You'll learn to leverage mobile's unique capabilities to boost conversions and drive revenue.


Learning outcomes include crafting compelling mobile-first ads, utilizing SMS marketing effectively, implementing robust mobile analytics, and optimizing your website for seamless mobile experiences. You'll also explore A/B testing and personalization techniques to enhance user engagement within your e-commerce sales funnel.


The course duration is approximately 8 weeks, delivered through a blend of video lectures, practical exercises, and real-world case studies. This structured approach ensures you gain practical skills applicable immediately to your e-commerce business.


Mobile marketing is extremely relevant across various e-commerce industries, from fashion and beauty to electronics and home goods. Understanding mobile consumer behavior and effectively targeting mobile users is vital for achieving sustainable growth and increased market share in today's competitive landscape. Topics covered encompass mobile advertising, mobile-friendly website design, and app store optimization (ASO).


Successful completion of this mobile marketing program will equip you with the skills to build high-converting mobile sales funnels, ultimately driving more sales and revenue for your e-commerce ventures. This involves a deep dive into various mobile marketing channels such as push notifications and in-app messaging.

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Why this course?

Channel Percentage
Mobile 70%
Desktop 30%

Mobile marketing is paramount for e-commerce sales funnels in the UK. With over 70% of online shoppers in the UK now browsing and purchasing via mobile devices, ignoring this channel is simply not an option. This represents a significant shift in consumer behavior, demanding a responsive and optimized mobile experience throughout the entire customer journey. Businesses neglecting mobile optimization risk losing a substantial portion of potential sales. Effective mobile marketing strategies, including targeted mobile ads, SMS marketing, and optimized mobile websites, are crucial for driving conversions and maximizing ROI. The increasing prevalence of mobile wallets and in-app purchases further underscores the importance of integrating seamless mobile payment options into the sales funnel. Failing to adapt to this mobile-first approach puts UK businesses at a competitive disadvantage in the rapidly evolving e-commerce landscape. Data reveals that a significant proportion of sales are directly attributable to mobile channels, underlining the need for businesses to prioritize mobile-centric strategies in their digital marketing efforts.

Who should enrol in Mobile Marketing for E-commerce Sales Funnels?

Ideal Audience for Mobile Marketing in E-commerce Sales Funnels
Mobile marketing is crucial for e-commerce success, particularly given that over 70% of UK online shoppers browse and purchase via their smartphones. This makes understanding mobile user behavior and optimizing your sales funnel for mobile devices essential. Our course targets e-commerce business owners and marketing professionals seeking to enhance their conversion rates and drive sales through strategic mobile campaigns. Are you an entrepreneur looking to improve your app store optimization (ASO) strategy? Or a marketing manager keen on mastering mobile-first email marketing and SMS marketing techniques to boost customer engagement and improve customer lifetime value (CLTV)? If so, this course is perfect for you. We’ll cover everything from creating compelling mobile ads to leveraging location-based marketing for increased sales.