Graduate Certificate in Social Media Crisis Communication Planning

Monday, 16 February 2026 13:06:47

International applicants and their qualifications are accepted

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Overview

Overview

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Social Media Crisis Communication Planning: This Graduate Certificate equips you with the essential skills to manage and mitigate online reputational damage.


Learn to develop proactive crisis communication strategies and reactive plans for social media platforms.


Designed for professionals in public relations, marketing, and communications, this certificate enhances your ability to navigate social media crises.


Master techniques for message crafting, stakeholder engagement, and media monitoring during a crisis. The program covers best practices in social listening and reputation management.


Gain practical experience through case studies and simulations. Become a Social Media Crisis Communication expert. Explore the program today!

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Social Media Crisis Communication Planning is a graduate certificate equipping you with the essential skills to navigate online reputational threats. This program provides practical strategies for preventing and managing social media crises, honing your skills in risk assessment, digital reputation management, and stakeholder engagement. Gain hands-on experience developing comprehensive crisis communication plans, boosting your career prospects in public relations, marketing, and communications. Our unique curriculum incorporates case studies and simulations, preparing you for real-world scenarios. Enhance your leadership skills and become a sought-after expert in this crucial field.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Social Media Landscape & Crisis Communication Theories
• Crisis Communication Planning & Strategy Development (includes risk assessment & mitigation)
• Social Listening & Monitoring Tools & Techniques
• Social Media Crisis Response & Management (includes message crafting & stakeholder engagement)
• Legal & Ethical Considerations in Social Media Crisis Communication
• Reputation Management & Brand Recovery in the Digital Age
• Measuring the Effectiveness of Crisis Communication Campaigns
• Case Studies in Social Media Crisis Communication (includes successful and unsuccessful examples)
• Advanced Content Creation & Distribution Strategies for Crisis Response
• Crisis Communication Training & Simulation Exercises

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Social Media Crisis Manager Develops and implements crisis communication strategies across social media platforms; mitigates reputational damage. High demand in UK PR & Communications.
Digital Communications Specialist (Crisis) Manages social media during crises; monitors online conversations, crafting timely responses. Strong skills in reputation management are crucial.
Social Media Strategist (Crisis Planning) Proactive planning and development of crisis communication protocols; trains teams on best practices; high-level strategic thinking.
Public Relations Officer (Digital Crisis) Handles media inquiries and public statements during a crisis, leveraging social media for effective communication. Excellent communication skills needed.

Key facts about Graduate Certificate in Social Media Crisis Communication Planning

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A Graduate Certificate in Social Media Crisis Communication Planning equips professionals with the essential skills to manage and mitigate reputational damage during online crises. The program focuses on developing proactive strategies and reactive responses, crucial in today's digital landscape.


Learning outcomes typically include mastering crisis communication strategies tailored for social media platforms, understanding social listening and sentiment analysis techniques, and developing effective communication plans to address various crisis scenarios. Students will also learn to utilize social media analytics for reputation monitoring and to leverage data-driven insights in their crisis response efforts. This includes creating and implementing social media policies to prevent potential crises.


The duration of such a certificate program varies, but generally ranges from a few months to a year, depending on the institution and the program's intensity. This flexible format allows working professionals to upskill and enhance their career prospects.


This specialized certificate holds significant industry relevance for professionals in public relations, marketing, communications, and journalism. The ability to effectively manage social media crises is in high demand across diverse sectors, from corporate organizations and non-profits to government agencies and political campaigns. Graduates are equipped with valuable, immediately applicable skills in risk management and reputation protection.


The program integrates case studies and real-world scenarios, allowing students to practice crisis communication strategies in a simulated environment. This hands-on approach enhances the learning experience and prepares graduates for the challenges of crisis management in the dynamic world of digital communication.

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Why this course?

A Graduate Certificate in Social Media Crisis Communication Planning is increasingly significant in today's volatile digital landscape. The UK has witnessed a surge in online reputational damage cases, highlighting the critical need for proactive crisis management. According to a recent study, 75% of UK businesses experienced an online crisis in the past three years, underscoring the urgent demand for professionals skilled in navigating these challenges. This certificate equips individuals with the strategic tools and tactical skills needed to effectively manage and mitigate social media crises, protecting brand reputation and minimizing potential financial losses.

Crisis Type Percentage of UK Businesses Affected
Product Recall 30%
Data Breach 25%
Negative Publicity 40%

Who should enrol in Graduate Certificate in Social Media Crisis Communication Planning?

Ideal Audience for a Graduate Certificate in Social Media Crisis Communication Planning Description Relevance
Public Relations Professionals Experienced PR professionals seeking to enhance their crisis management skills in the digital age, particularly in navigating social media's fast-paced and unpredictable environment. They need advanced strategies for reputation management and stakeholder communication. Over 80% of UK businesses use social media, highlighting the importance of effective crisis communication planning.
Marketing & Communications Managers Individuals responsible for brand reputation and online presence who want to develop robust social media crisis communication plans and effective response protocols to safeguard their organization's image. Businesses increasingly rely on social media for marketing, amplifying the risk of online crises impacting brand image and sales.
Government & Nonprofit Sector Employees Professionals in public sector organizations or NGOs who require specialized training in handling sensitive information and navigating public perception during crises using social media. Increased public scrutiny demands strong social media management capabilities to maintain public trust and effective crisis communication.