Graduate Certificate in Social Listening and Sentiment Analysis

Thursday, 26 February 2026 22:33:28

International applicants and their qualifications are accepted

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Overview

Overview

Social Listening and Sentiment Analysis is a rapidly growing field. This Graduate Certificate provides essential skills for professionals across various sectors.


Master social media analytics and brand reputation management techniques. Learn to interpret data from diverse sources, including social networks and online reviews.


Develop expertise in sentiment analysis tools and methodologies. Understand how to leverage social listening for strategic decision-making. The certificate is ideal for marketing, public relations, and customer service professionals.


Social listening skills are highly sought after. Advance your career. Explore the Graduate Certificate in Social Listening and Sentiment Analysis today!

Social Listening and Sentiment Analysis is a transformative Graduate Certificate program equipping you with cutting-edge skills in data analysis, brand reputation management, and social media intelligence. Master advanced techniques in social media analytics and sentiment analysis to understand public perception. This Graduate Certificate provides hands-on experience with leading social listening tools, boosting your career prospects in marketing, public relations, and customer insights. Gain a competitive edge with this unique program, unlocking opportunities for strategic decision-making based on real-time data. Become a sought-after professional in social listening and sentiment analysis.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Social Listening & Sentiment Analysis
• Data Collection Methods for Social Media and Web Monitoring (Includes keywords: web scraping, API integration)
• Sentiment Analysis Techniques: Lexicon-Based, Machine Learning Approaches
• Advanced Text Analytics and Natural Language Processing (NLP)
• Visualizing and Reporting Social Data (Includes keywords: dashboards, data visualization)
• Social Listening Strategy & Campaign Design
• Brand Monitoring and Reputation Management (Includes keywords: crisis communication, brand tracking)
• Ethical Considerations in Social Listening & Sentiment Analysis
• Case Studies in Social Listening & Sentiment Analysis (Includes keywords: real-world application, best practices)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Social Listening & Sentiment Analysis) Description
Social Media Analyst Monitor social media platforms, analyze sentiment, and provide actionable insights. Crucial for brand reputation management and marketing strategy.
Sentiment Analyst Specialized in identifying and quantifying public opinion from various sources. Provides key data for business decisions and strategic planning.
Data Scientist (Social Listening Focus) Combines data science techniques with social listening to generate predictive models and identify emerging trends. High demand role requiring strong analytical skills.
Market Research Analyst (Social Listening) Uses social listening tools to understand consumer behaviour, market trends, and competitive landscapes. Essential for effective market research and product development.

Key facts about Graduate Certificate in Social Listening and Sentiment Analysis

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A Graduate Certificate in Social Listening and Sentiment Analysis equips professionals with the skills to harness the power of social media and online conversations for actionable insights. This program focuses on leveraging data analytics and qualitative research methods to understand public opinion and brand perception.


Learning outcomes typically include mastering social listening tools, performing sentiment analysis, interpreting data visualizations, and developing effective social media strategies based on gathered insights. Students gain hands-on experience with practical applications, improving their data analysis skills and strategic communication abilities.


The duration of a Graduate Certificate in Social Listening and Sentiment Analysis varies, generally ranging from a few months to a year, depending on the institution and program intensity. Many programs are designed to be flexible, accommodating working professionals' schedules.


The field of social listening is incredibly relevant across various industries, including marketing, public relations, customer service, and market research. This certificate provides graduates with highly sought-after skills in big data analytics, brand management, and reputation management, enhancing their career prospects significantly.


Graduates with this certificate are prepared to identify emerging trends, track brand mentions, understand customer sentiment, and ultimately use this information to inform better decision-making processes. Proficiency in qualitative and quantitative research methods is a key differentiator for successful social listening professionals.


Moreover, graduates develop strong communication skills to effectively present their findings and make data-driven recommendations to organizational leaders. Understanding data privacy regulations and ethical considerations in data analysis is also typically integrated within the curriculum.

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Why this course?

A Graduate Certificate in Social Listening and Sentiment Analysis is increasingly significant in today’s UK market. Businesses are recognizing the power of understanding public perception, and this certificate equips professionals with the crucial skills to analyze social media conversations and online reviews. According to a recent survey, 70% of UK businesses now utilize social media monitoring, highlighting the growing demand for skilled analysts.

Sector Usage of Sentiment Analysis (%)
Finance 85
Retail 78
Technology 68

This social listening expertise, encompassing sentiment analysis techniques, allows businesses to proactively manage their brand reputation, understand consumer trends, and make informed strategic decisions. The certificate provides a significant competitive edge in a rapidly evolving market. The ability to interpret data and translate insights into actionable plans is highly valued across numerous industries.

Who should enrol in Graduate Certificate in Social Listening and Sentiment Analysis?

Ideal Audience for a Graduate Certificate in Social Listening and Sentiment Analysis Description
Marketing Professionals Gain a competitive edge by mastering social listening techniques and sentiment analysis to understand customer preferences and improve campaign strategies. In the UK, digital marketing is a booming sector, with many companies seeking professionals adept at data-driven decision making.
Brand Managers Effectively monitor brand reputation, identify emerging trends, and proactively address negative sentiment using advanced social listening and sentiment analysis tools. React faster to crises and build stronger brand loyalty.
Public Relations Specialists Utilize social listening and sentiment analysis to inform PR strategies, measure campaign effectiveness, and manage online reputation for organizations. Improve stakeholder engagement and mitigate potential PR crises.
Market Research Analysts Supplement traditional research methods with real-time social media insights. Uncover valuable customer insights and trends, improving market research accuracy. With approximately 20% of the UK population actively using social media daily, harnessing these insights is key.