Graduate Certificate in E-commerce Retargeting Conversion

Monday, 23 February 2026 11:34:29

International applicants and their qualifications are accepted

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Overview

Overview

E-commerce Retargeting Conversion: Master the art of turning website visitors into customers.


This Graduate Certificate in E-commerce Retargeting Conversion equips you with advanced strategies for maximizing online sales.


Learn data-driven retargeting techniques, including email marketing, social media advertising, and search engine optimization (SEO).


Develop personalized customer journeys and improve conversion rates using A/B testing and analytics.


Ideal for digital marketers, entrepreneurs, and anyone seeking to boost e-commerce retargeting conversion success.


Gain practical skills and valuable industry knowledge. E-commerce retargeting conversion is key to success!


Enroll today and unlock your e-commerce potential! Explore the program now.

E-commerce Retargeting Conversion is the key to unlocking explosive online sales growth. This Graduate Certificate provides hands-on training in advanced retargeting strategies, including behavioral analytics and personalized marketing automation. Master cutting-edge techniques to boost conversion rates and customer lifetime value. Our program features industry-leading experts and real-world case studies. Graduate with in-demand skills and accelerate your career in digital marketing, e-commerce, or data analytics. Become a sought-after e-commerce retargeting specialist and transform your future. Enroll now!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce Retargeting Fundamentals: Introduction to retargeting strategies, audience segmentation, and campaign setup.
• Advanced Retargeting Techniques: Mastering dynamic creative optimization (DCO), lookalike audiences, and frequency capping.
• Conversion Rate Optimization (CRO) for Retargeting: A/B testing, landing page optimization, and user experience (UX) design for improved conversions.
• E-commerce Analytics for Retargeting: Google Analytics, attribution modeling, and ROI measurement for retargeting campaigns.
• Retargeting Platforms and Technologies: Hands-on experience with major platforms like Google Ads, Facebook Ads, and other relevant tools.
• Legal and Ethical Considerations in Retargeting: Data privacy, compliance (GDPR, CCPA), and responsible advertising practices.
• Predictive Analytics and AI in Retargeting: Utilizing machine learning for personalized retargeting and improved campaign performance.
• Case Studies in E-commerce Retargeting Success: Analyzing real-world examples of effective retargeting strategies and their results.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

E-commerce Retargeting Conversion Career Roles (UK) Description
Digital Marketing Specialist (Retargeting) Develops and implements comprehensive retargeting strategies using various platforms, focusing on improved conversion rates and ROI. Expertise in Google Ads, Facebook Ads and other retargeting tools is essential.
E-commerce Conversion Rate Optimizer Analyzes website traffic and user behavior to identify areas for improvement in the conversion funnel. Implements A/B testing and other optimization techniques to boost e-commerce sales.
Data Analyst (E-commerce Retargeting) Analyzes large datasets to track retargeting campaign performance, identify trends, and provide data-driven insights to improve campaign effectiveness. Proficient in data visualization and reporting tools.
PPC Specialist (Retargeting Focus) Manages and optimizes Pay-Per-Click (PPC) retargeting campaigns across different search engines and social media platforms. Deep understanding of bidding strategies and campaign structuring.

Key facts about Graduate Certificate in E-commerce Retargeting Conversion

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A Graduate Certificate in E-commerce Retargeting Conversion equips professionals with the advanced skills needed to optimize online marketing strategies and boost sales. The program focuses on leveraging data-driven insights to improve conversion rates, ultimately driving significant ROI for businesses.


Learning outcomes include mastering retargeting techniques across various platforms, such as Google Ads and social media advertising. Students will gain proficiency in analyzing campaign performance, A/B testing, and implementing personalized marketing strategies. Crucially, you'll develop a deep understanding of customer behavior and how to influence purchasing decisions through effective e-commerce retargeting.


The program's duration typically ranges from 6 to 12 months, depending on the institution and chosen course load. This intensive yet manageable timeframe allows working professionals to upskill and enhance their career prospects without significant disruption to their existing commitments. Flexible learning options are often available.


The skills acquired through this certificate are highly relevant to today's competitive digital marketplace. Graduates are well-prepared for roles in digital marketing, e-commerce management, and data analytics within various industries. Proficiency in e-commerce retargeting conversion is a valuable asset for any organization striving to maximize its online revenue streams and improve customer engagement, making this certificate a smart investment in professional development.


Specialization in areas like email marketing automation, conversion rate optimization (CRO), and analytics dashboards further enhances your expertise in e-commerce retargeting conversion.

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Why this course?

A Graduate Certificate in E-commerce Retargeting Conversion is increasingly significant in today's UK market. The UK's e-commerce sector is booming, with online sales representing a substantial portion of total retail sales. This growth fuels the demand for specialists skilled in e-commerce retargeting, a crucial aspect of maximizing conversion rates and return on investment (ROI). Effective retargeting campaigns significantly improve customer acquisition and retention.

According to recent studies (sources would be cited here in a full article), a considerable percentage of online shopping carts are abandoned. Retargeting strategies, which include personalized email campaigns and targeted online advertisements, aim to re-engage these customers and drive sales. Mastering these techniques is crucial for success in the competitive digital landscape.

Retargeting Method Average ROI (UK)
Email 350%
Social Media 200%

Who should enrol in Graduate Certificate in E-commerce Retargeting Conversion?

Ideal Candidate Profile Key Skills & Experience
Marketing professionals seeking to boost their digital marketing ROI through advanced e-commerce retargeting strategies. Perhaps you're already managing digital advertising campaigns, but want to specialize in conversion optimization. This Graduate Certificate in E-commerce Retargeting Conversion is perfect for you. Experience with Google Ads and other digital advertising platforms is beneficial, coupled with a solid understanding of marketing analytics and data interpretation. (Note: According to the DMA, UK digital marketing spend is consistently high, making this a highly sought-after skillset).
Entrepreneurs and business owners looking to leverage the power of retargeting to drive sales and improve customer lifetime value for their online store. This certificate allows for the development of effective conversion strategies, leading to increased profitability. A strong business acumen combined with a basic understanding of website analytics and online advertising is essential. Familiarity with CRM systems is also a plus.
Graduates or individuals with a background in marketing or a related field, eager to gain specialized knowledge in e-commerce retargeting and conversion optimization techniques. This specialized program builds upon existing knowledge. A willingness to learn and adapt to the ever-changing landscape of digital marketing is vital. Strong analytical and problem-solving skills are highly valued.