Graduate Certificate in E-commerce Retargeting Automation

Monday, 23 February 2026 11:34:54

International applicants and their qualifications are accepted

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Overview

Overview

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E-commerce Retargeting Automation: Master the art of automated retargeting campaigns.


This Graduate Certificate equips you with advanced skills in digital marketing and e-commerce strategies.


Learn to leverage data-driven insights for effective retargeting automation. Develop expertise in platforms like Google Ads and Facebook Ads.


This program is ideal for marketing professionals, entrepreneurs, and business owners seeking to boost online sales through targeted advertising.


Gain a competitive edge with e-commerce retargeting automation expertise. Elevate your marketing ROI and drive conversions.


Enroll today and transform your e-commerce retargeting strategies! Explore the program details now.

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E-commerce Retargeting Automation: Master the art of automated retargeting and transform your marketing strategies. This Graduate Certificate equips you with advanced skills in data analytics, programmatic advertising, and CRM integration for highly effective, personalized campaigns. Learn cutting-edge techniques like AI-powered retargeting and dynamic creative optimization. Boost your career prospects in digital marketing, boosting ROI and earning a competitive edge. Gain practical experience through hands-on projects and industry case studies. Become a sought-after e-commerce retargeting expert with our comprehensive E-commerce Retargeting Automation certificate.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce Retargeting Fundamentals: Introduction to retargeting strategies, audience segmentation, and campaign objectives.
• Retargeting Automation Platforms: Deep dive into popular platforms, their features, and best practices (Google Ads, Facebook Ads, etc.).
• Advanced Audience Targeting: Mastering techniques like lookalike audiences, layered targeting, and dynamic retargeting.
• Data Analytics & Reporting for Retargeting: KPI tracking, analyzing campaign performance, A/B testing, and data-driven optimization.
• E-commerce Retargeting Automation Strategies: Implementing automated workflows, integrating CRM data, and creating personalized retargeting campaigns.
• Email Marketing Automation for Retargeting: Integrating email automation with retargeting campaigns for enhanced customer engagement.
• Attribution Modeling & ROI Measurement: Understanding how to accurately measure the success of retargeting efforts and demonstrate ROI.
• Legal & Ethical Considerations in Retargeting: Compliance with privacy regulations (GDPR, CCPA) and best practices for responsible retargeting.
• Case Studies in E-commerce Retargeting Automation: Analyzing successful retargeting campaigns across various industries and learning from best practices.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

E-commerce Retargeting Automation Career Roles (UK) Description
E-commerce Retargeting Specialist Develops and implements automated retargeting campaigns across various platforms, optimizing for conversions and ROI. Requires expertise in Google Ads, Facebook Ads, and CRM integration.
Digital Marketing Manager (Retargeting Focus) Leads and manages retargeting strategies within a broader digital marketing plan. Oversees team members, budget allocation, and performance reporting for e-commerce retargeting automation.
Data Analyst - E-commerce Retargeting Analyzes campaign performance data, identifies areas for improvement in retargeting automation strategies, and provides actionable insights to optimize conversion rates and customer lifetime value.
Automation Engineer - Marketing Technology Builds and maintains automated workflows for e-commerce retargeting using marketing automation platforms and APIs. Focuses on integrating various systems to streamline retargeting processes.

Key facts about Graduate Certificate in E-commerce Retargeting Automation

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A Graduate Certificate in E-commerce Retargeting Automation provides specialized training in automating the process of re-engaging website visitors who haven't completed a purchase. This intensive program equips professionals with the skills to build high-performing retargeting campaigns, boosting conversion rates and maximizing ROI.


Learners will master various techniques in digital marketing automation, including the use of cutting-edge e-commerce platforms and analytics dashboards. Key learning outcomes include proficiency in setting up automated email sequences, developing personalized retargeting ads, and analyzing campaign performance data to refine strategies. This translates to a significant competitive advantage in the dynamic field of online marketing.


The program's duration is typically designed for completion within 6 to 12 months, offering a flexible learning schedule that accommodates working professionals. The curriculum focuses on practical application, featuring hands-on projects and case studies that mirror real-world scenarios in e-commerce retargeting. Graduates gain expertise in tools such as Google Ads, Facebook Ads, and email marketing platforms, vital for success in the industry.


Industry relevance is paramount. This Graduate Certificate in E-commerce Retargeting Automation directly addresses the growing need for specialists who can leverage data-driven automation to enhance customer engagement and drive sales. Graduates are prepared for roles such as Digital Marketing Manager, E-commerce Specialist, and Marketing Automation Analyst, working across various sectors, from retail to SaaS.


The program covers crucial aspects of marketing analytics, conversion rate optimization, and customer relationship management (CRM) integration to ensure a comprehensive understanding of the entire e-commerce retargeting workflow. This ensures graduates are equipped with the complete skill set demanded by today's competitive job market, boosting their employability significantly.

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Why this course?

A Graduate Certificate in E-commerce Retargeting Automation is increasingly significant in today's UK market. The UK's e-commerce sector is booming, with online retail sales accounting for a substantial portion of total retail sales. This growth fuels the demand for specialists skilled in e-commerce retargeting automation, a crucial aspect of maximizing online sales conversion rates.

According to a recent study (source needed for accurate statistic replacement), approximately X% of UK online shoppers abandon their shopping carts before checkout. Effective retargeting strategies, automated through sophisticated tools and techniques taught in a Graduate Certificate program, can significantly reduce cart abandonment rates and increase revenue.

Metric Value
Average Cart Abandonment Rate (UK) 70% (replace with actual statistic)
Potential Revenue Increase with Retargeting X% (replace with actual statistic)

Mastering e-commerce retargeting automation through a specialized graduate certificate program equips professionals with the skills to address this crucial challenge and thrive in the competitive UK digital market. The program's focus on advanced techniques and industry-standard tools makes graduates highly sought after by businesses of all sizes.

Who should enrol in Graduate Certificate in E-commerce Retargeting Automation?

Ideal Audience for a Graduate Certificate in E-commerce Retargeting Automation
A Graduate Certificate in E-commerce Retargeting Automation is perfect for marketing professionals, digital marketers, and business owners seeking to boost their online sales and improve return on ad spend (ROAS). With over 1.8 million UK businesses employing digital marketing strategies (source needed), this program provides the skills needed to master automated retargeting campaigns. This program will help you learn effective strategies to engage website visitors, nurture leads, and convert them into paying customers through advanced techniques in programmatic advertising, email marketing automation, and data-driven decision making. Are you ready to leverage the power of automated retargeting and unlock your business’s full online potential?