Graduate Certificate in CRM Touchpoints Analysis

Tuesday, 24 February 2026 01:06:27

International applicants and their qualifications are accepted

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Overview

Overview

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Graduate Certificate in CRM Touchpoints Analysis equips you with advanced skills in analyzing customer interactions.


This program focuses on customer relationship management (CRM) strategies and data-driven decision-making. You'll learn to optimize customer journey mapping and improve marketing automation efficiency.


Designed for marketing professionals, data analysts, and business leaders, the CRM Touchpoints Analysis certificate enhances your ability to leverage customer data effectively.


Master advanced CRM analytics and unlock actionable insights. Gain a competitive edge with this specialized CRM Touchpoints Analysis certificate.


Explore the program today and transform your career!

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Graduate Certificate in CRM Touchpoints Analysis provides in-depth expertise in analyzing customer interactions across all channels. Master customer relationship management (CRM) strategies and data-driven decision-making. This program offers practical, hands-on experience with leading CRM software and analytics tools. Gain valuable skills in data mining, customer segmentation, and marketing analytics, boosting your career prospects in marketing, sales, or business analytics. Enhance your CRM expertise and unlock lucrative opportunities with our unique curriculum and industry-focused approach.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• CRM Fundamentals and Architecture
• Data Mining and Predictive Analytics for CRM
• CRM Touchpoint Mapping and Customer Journey Analysis
• Analyzing Customer Behavior and Segmentation using CRM Data
• Web Analytics and CRM Integration
• Social Media Analytics and CRM
• CRM Reporting and Dashboarding
• Advanced CRM Touchpoints Analysis and Optimization

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (CRM Touchpoints Analysis) Description
CRM Analyst Analyzes customer data to optimize CRM strategies, improving customer touchpoints and engagement. High demand for data visualization and reporting skills.
Customer Experience Manager (CRM Focus) Manages and improves the customer journey across multiple touchpoints, leveraging CRM data for insights and personalization. Requires strong CRM and CX expertise.
Marketing Analyst (CRM Specialist) Analyzes marketing campaign effectiveness using CRM data, identifying areas for improvement and optimizing customer touchpoint strategies. Excellent analytical and communication skills are essential.
Data Scientist (CRM Applications) Develops advanced analytical models using CRM data to predict customer behavior and personalize interactions. Expertise in machine learning and CRM systems is required.

Key facts about Graduate Certificate in CRM Touchpoints Analysis

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A Graduate Certificate in CRM Touchpoints Analysis equips professionals with the skills to analyze customer interactions across various channels. This specialized program focuses on optimizing the customer journey and maximizing the value of customer relationship management (CRM) systems.


The program's learning outcomes include mastering data analysis techniques for CRM data, developing strategies to improve customer engagement, and implementing effective CRM touchpoint strategies. Graduates will be proficient in using analytics to identify areas for improvement in the customer lifecycle, leading to enhanced customer satisfaction and loyalty.


Typically, the duration of a Graduate Certificate in CRM Touchpoints Analysis program is 12-18 months, depending on the institution and course load. The program's flexible format often accommodates working professionals seeking upskilling opportunities.


This certificate is highly relevant to various industries, including marketing, sales, customer service, and business analytics. The demand for professionals skilled in CRM touchpoint analysis is consistently high, making this certificate a valuable asset in today's competitive job market. The curriculum often covers topics such as customer journey mapping, marketing automation, data visualization, and reporting. Proficiency in tools like Salesforce and other CRM platforms is often a key component.


Upon completion, graduates are prepared to analyze CRM data, design effective customer touchpoints, and improve business processes, leading to increased profitability and competitive advantage. This certification enhances career prospects and demonstrates a commitment to advanced knowledge in customer relationship management (CRM) and data analytics.

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Why this course?

A Graduate Certificate in CRM Touchpoint Analysis is increasingly significant in today's UK market. Businesses are recognizing the crucial role of optimizing customer interactions across all touchpoints to enhance customer experience and drive revenue. The UK's customer-centric economy demands professionals skilled in analyzing and interpreting data from various touchpoints, including websites, social media, email, and in-person interactions. According to a recent study, 75% of UK businesses prioritize improving customer experience, highlighting the growing need for CRM Touchpoint specialists.

Touchpoint Importance (%)
Website 45
Email 30
Social Media 25

This CRM Touchpoint Analysis certification equips graduates with the analytical skills to interpret data, identify areas for improvement, and implement strategies for optimizing customer journeys. The skills gained are directly transferable to various industries, providing graduates with a competitive edge in the job market. Customer Relationship Management (CRM) and the ability to analyze touchpoints are becoming increasingly vital, making this certificate highly valuable.

Who should enrol in Graduate Certificate in CRM Touchpoints Analysis?

Ideal Audience for a Graduate Certificate in CRM Touchpoint Analysis
A Graduate Certificate in CRM Touchpoint Analysis is perfect for professionals seeking to enhance their customer relationship management (CRM) skills. In the UK, where over 80% of businesses use CRM systems, mastering touchpoint analysis is crucial for driving sales and customer loyalty. This program benefits individuals already working in marketing, sales, or customer service roles who want to gain a deeper understanding of customer behaviour analysis and data-driven decision-making. Individuals working with CRM systems such as Salesforce or Microsoft Dynamics 365 will find the program particularly beneficial. The program is also suited to those seeking career progression or a change to more data-driven roles within their companies and are looking to further their education with a relevant and specialized qualification.