Google Ads for E-commerce Sales Funnels

Wednesday, 24 September 2025 13:03:52

International applicants and their qualifications are accepted

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Overview

Overview

Google Ads for E-commerce Sales Funnels are crucial for driving online sales. This course teaches you how to create effective Google Ads campaigns.


Learn to target the right customers with keyword research and remarketing strategies. Master ad copywriting and landing page optimization. Understand Google Ads bidding strategies.


Google Ads for E-commerce Sales Funnels helps you build high-converting funnels. Increase your return on ad spend (ROAS) and boost your online store's revenue. This course is perfect for e-commerce business owners and marketers.


Ready to transform your Google Ads performance? Enroll now and unlock the potential of targeted advertising.

E-commerce Sales Funnels: Master the art of converting website visitors into paying customers! This comprehensive course teaches you to build high-converting sales funnels, boosting your e-commerce business. Learn proven strategies for email marketing, Facebook ads, and landing page optimization. Unlock lucrative career opportunities in digital marketing and dramatically increase your earning potential. Our unique Shopify integration and lifetime access to updated content set us apart. Transform your e-commerce game today! Get started now!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Brand Awareness Campaign (Broad Match Keywords): Focuses on building brand recognition with broad targeting and visually appealing creatives.
• Product Discovery Campaign (Search & Display): Targets users actively searching for products like "[primary keyword]" and related terms, as well as those browsing relevant websites. Includes secondary keywords such as "[color] [primary keyword]", "[material] [primary keyword]", and "[size] [primary keyword]".
• Remarketing Campaign (Website Visitors): Retargets website visitors who didn't make a purchase with specific product ads or promotional offers.
• Shopping Campaigns (Product Listing Ads): Showcases products directly in Google Shopping results, highlighting images, prices, and key features.
• Dynamic Remarketing Campaigns (Personalized Ads): Shows personalized ads to users based on their browsing history on your website, featuring products they viewed or interacted with.
• Video Campaign (YouTube Pre-Roll): Utilizes video ads on YouTube to reach a wider audience and showcase product benefits in a visually engaging way. (Include secondary keywords in video descriptions and tags).
• Local Campaign (if applicable): Targets customers within a specific geographic area if you have a physical store or serve a local market.
• Audience Segmentation Campaigns: Creates highly targeted campaigns based on customer demographics, interests, and behaviors to maximize conversions.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
E-commerce Marketing Manager (Digital Marketing) Develop and execute digital marketing strategies for e-commerce businesses, focusing on SEO, PPC, and social media marketing. Drive online sales and brand awareness.
E-commerce Sales Executive (Online Sales) Manage online sales channels, optimize conversion rates, and build strong relationships with customers. Drive revenue growth through online sales strategies.
E-commerce Web Developer (Website Development) Design, develop, and maintain e-commerce websites and applications, ensuring optimal performance and user experience. Expertise in frontend and backend technologies.
E-commerce Data Analyst (Data Analysis) Analyze e-commerce data to identify trends, optimize marketing campaigns, and improve website performance. Provide data-driven insights to support business decisions.
E-commerce Customer Service Representative (Customer Service) Provide excellent customer support to online shoppers, resolving queries and issues effectively. Manage customer relationships and ensure customer satisfaction.

Key facts about Google Ads for E-commerce Sales Funnels

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Mastering Google Ads for e-commerce sales funnels is crucial for driving online revenue. This training equips you with the skills to create high-converting ad campaigns, targeting specific customer segments and boosting your return on ad spend (ROAS).


Learning outcomes include developing effective keyword strategies for your product listings, crafting compelling ad copy that resonates with your target audience, and utilizing advanced Google Ads features like Shopping campaigns and remarketing. You'll also learn to analyze campaign performance data, optimize your bidding strategies, and track your conversions effectively.


The duration of the program varies depending on the chosen learning path, ranging from self-paced online courses (several weeks) to intensive workshops (a few days). Regardless of the format, you will gain practical, hands-on experience creating and managing Google Ads campaigns, specifically tailored for e-commerce businesses.


This training is highly relevant to all e-commerce businesses, regardless of size or industry. Whether you're selling handmade crafts, apparel, electronics, or software, understanding how to leverage Google Ads for effective search engine marketing (SEM) and pay-per-click (PPC) advertising is essential for online success. Improve your conversion rates and expand your reach with targeted online advertising strategies.


Successful completion of this training will enable you to confidently manage your Google Ads account, driving significant improvements to your e-commerce sales funnel performance and overall business growth. You'll learn to maximize your investment in digital marketing and achieve sustainable profitability.

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Why this course?

Google Ads are crucial for e-commerce sales funnels in the UK's competitive digital landscape. Driving highly targeted traffic to online stores, they offer unparalleled reach and conversion opportunities. Recent data reveals a significant impact. For example, a study showed that 60% of UK online shoppers discover products through search engines, highlighting the importance of well-structured Google Ads campaigns.

Channel Conversion Rate
Google Ads - Search 5%
Google Ads - Shopping 8%
Organic Search 3%

Effective PPC strategies, coupled with robust keyword research and landing page optimization, are vital for maximizing ROI. Understanding the evolving needs of UK consumers, such as mobile-first experiences and a preference for personalized ads, is key to success. Google Ads remain an indispensable tool for achieving ambitious e-commerce goals.

Who should enrol in Google Ads for E-commerce Sales Funnels?

Ideal Audience for Google Ads E-commerce Sales Funnels Characteristics UK Statistics (approx.)
High-Intent Shoppers Actively searching for products like yours, ready to buy, showing strong purchase intent using keywords like "buy [product name]" or "[product name] review." ~60% of UK online shoppers research products before buying.
Specific Demographic Targeting Pinpoint your ideal customer profile through age, location, interests, and behaviours using detailed targeting options within Google Ads. Targeting based on remarketing lists. Over 80% of UK adults use the internet.
Engaged Website Visitors Retarget website visitors who added items to their cart but didn't complete their purchase using remarketing campaigns. This helps improve conversion rates. Average online shopping cart abandonment rate in the UK is around 70%.
Brand Awareness Campaigns Reach a broader audience with compelling visuals and messaging, driving traffic to your online store. This can focus on broader keywords related to your product. Social media marketing has a huge impact on purchasing decisions in the UK.