Global Certificate Course in Marketing Performance Tracking

Tuesday, 24 February 2026 15:11:15

International applicants and their qualifications are accepted

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Overview

Overview

Global Certificate Course in Marketing Performance Tracking equips you with essential skills in marketing analytics.


Master key performance indicators (KPIs) and marketing attribution. This course is ideal for marketing professionals, analysts, and anyone seeking to improve marketing ROI.


Learn to track website traffic, social media engagement, and campaign effectiveness using industry-standard tools.


Gain practical experience with data analysis and reporting. This Global Certificate in Marketing Performance Tracking will boost your career.


Enroll today and unlock the power of data-driven marketing decisions. Explore the course details now!

Marketing Performance Tracking: Master the art of data-driven marketing with our Global Certificate Course. Gain hands-on skills in analyzing key metrics, optimizing campaigns, and maximizing ROI. This comprehensive program covers digital marketing analytics, attribution modeling, and reporting. Boost your career prospects in marketing analytics, data science, or marketing management. Unique features include real-world case studies and expert mentorship. Become a highly sought-after marketing professional with a proven ability to track and improve marketing performance. Enroll now and transform your career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Marketing Performance Measurement Frameworks
• Key Performance Indicators (KPIs) in Marketing: Attribution & ROI
• Web Analytics & Digital Marketing Performance Tracking
• Marketing Campaign Tracking & Optimization Techniques
• Data Visualization & Reporting for Marketing Performance
• Marketing Technology (MarTech) Stack for Tracking
• A/B Testing and Experimentation for Performance Improvement
• Implementing a Data-Driven Marketing Strategy

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (UK) Description
Marketing Performance Analyst Track marketing campaign effectiveness, analyze data, and provide insights for improved ROI. High demand for data visualization skills.
Digital Marketing Specialist (Performance Focus) Manage paid advertising campaigns across platforms, optimize for conversions, and report on performance metrics. Strong analytical skills are crucial.
Marketing Data Scientist Develop predictive models, analyze large datasets, and extract actionable insights to enhance marketing strategies. Requires advanced statistical knowledge.
Marketing Manager (Performance Driven) Oversee all marketing activities, ensuring alignment with business goals and tracking key performance indicators (KPIs). Leadership and strategic planning skills are vital.

Key facts about Global Certificate Course in Marketing Performance Tracking

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A Global Certificate Course in Marketing Performance Tracking equips participants with the essential skills to measure and analyze marketing campaign effectiveness. This comprehensive program focuses on practical application, enabling students to confidently track key performance indicators (KPIs) and make data-driven decisions.


Learning outcomes include mastering various analytics platforms, understanding attribution modeling, and effectively communicating marketing ROI. Graduates will be proficient in using data visualization techniques and implementing A/B testing methodologies for optimized marketing strategies. This strong foundation in digital marketing analytics is highly valued across industries.


The course duration is typically flexible, catering to various learning styles and schedules. Online modules allow for self-paced learning, while live webinars and group projects foster collaboration and knowledge sharing. The program's length often ranges from several weeks to a few months, depending on the chosen learning path.


Industry relevance is paramount. This Global Certificate Course in Marketing Performance Tracking is designed to meet the growing demand for skilled marketing professionals who can effectively demonstrate return on investment. Graduates are prepared for roles in various sectors, including digital marketing, market research, and business analytics, making them highly sought-after in today's competitive job market. The curriculum integrates the latest industry best practices and tools for campaign management and optimization.


Successful completion of the program awards a globally recognized certificate, enhancing career prospects and showcasing expertise in marketing performance tracking and analytics. The certificate demonstrates proficiency in marketing automation, data analysis and reporting, making graduates immediately valuable assets to any organization.

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Why this course?

A Global Certificate Course in Marketing Performance Tracking is increasingly significant in today's competitive UK market. The demand for data-driven marketing strategies is booming, reflecting the growing importance of measuring and optimizing marketing ROI. According to a recent study by the Chartered Institute of Marketing (CIM), 75% of UK businesses now utilize data analytics for marketing decisions, highlighting a critical need for skilled professionals proficient in marketing performance tracking tools and techniques.

Metric Percentage
Businesses using marketing analytics 75%
Businesses without dedicated analytics staff 20%

This certificate program equips learners with the essential skills to analyze marketing campaign performance, identify areas for improvement, and ultimately drive better business outcomes. Mastering digital marketing analytics and key performance indicators (KPIs) are crucial for career advancement in today's data-driven landscape, making this course a valuable investment for both existing marketers and aspiring professionals.

Who should enrol in Global Certificate Course in Marketing Performance Tracking?

Ideal Audience for the Global Certificate Course in Marketing Performance Tracking
This marketing performance tracking course is perfect for marketing professionals seeking to enhance their analytical skills and master key performance indicators (KPIs). In the UK, where digital marketing spend is significant (source needed for statistic), understanding data-driven marketing strategies is crucial.
Specifically, this course targets:
  • Marketing analysts striving for career advancement and higher salaries.
  • Marketing managers aiming to optimize campaigns and ROI.
  • Digital marketers needing to improve their data analysis and reporting skills.
  • Business owners keen to gain a deeper understanding of marketing effectiveness and data visualization.
  • Individuals seeking to transition into a data-driven marketing career with improved job prospects, particularly in the growing UK digital sector (source needed for statistic).