Global Certificate Course in Google AdWords AdWords Basics

Tuesday, 30 September 2025 17:10:47

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords Basics is a Global Certificate Course designed for beginners. Learn fundamental AdWords concepts.


Master search advertising campaigns and keyword research.


Understand Google Ads bidding strategies and ad creation.


This Google AdWords course provides practical skills. PPC advertising techniques are explained clearly.


Gain confidence managing pay-per-click campaigns. Boost your online presence.


Ideal for marketers, entrepreneurs, and anyone wanting to leverage Google Ads. Enroll today and unlock online marketing potential!

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Google AdWords certification is your gateway to mastering online advertising. This Global Certificate Course in Google AdWords Basics provides hands-on training in search, display, and video advertising, equipping you with in-demand skills. Learn to create effective campaigns, manage budgets efficiently, and track performance using Google Analytics. Boost your career prospects in digital marketing with this globally recognized Google AdWords certification. Our unique curriculum includes real-world case studies and expert instructors ensuring you're job-ready. Unlock your potential with a Google AdWords certification today! This comprehensive Google AdWords course covers all the basics.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Accounts & Structure
• Keyword Research & Targeting (including long-tail keywords and keyword match types)
• Ad Copywriting & Creation
• Campaign Types & Settings (covering search campaigns, display campaigns, etc.)
• Bidding Strategies & Budget Management
• Google Ads Reporting & Analysis
• Search Engine Optimization (SEO) Basics & Integration with Google Ads
• Conversion Tracking & Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
PPC Specialist (Google Ads) Manage and optimize Google Ads campaigns, increasing ROI. Requires strong analytical skills and Google Ads expertise. High demand.
Digital Marketing Manager (AdWords) Develop and execute digital marketing strategies with a focus on AdWords. Oversees team performance and budget allocation. Requires strong leadership and Google Ads certification.
Search Engine Marketing (SEM) Executive Focuses on paid search marketing (SEM) predominantly using Google Ads. Analyze campaign data, identify opportunities for improvement. Growing demand for skilled professionals.
Freelance Google Ads Consultant Provides expert Google Ads services to clients. Requires strong client management and problem-solving skills. Flexible working arrangements.

Key facts about Global Certificate Course in Google AdWords AdWords Basics

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The Global Certificate Course in Google AdWords, specifically focusing on AdWords Basics, provides a foundational understanding of online advertising using Google's powerful platform. This comprehensive program equips participants with the essential skills needed to manage and optimize effective AdWords campaigns.


Learning outcomes include mastering keyword research, understanding campaign structures, creating compelling ad copy, utilizing Google Ads bidding strategies, and analyzing campaign performance using key metrics like CTR (click-through rate) and conversion rates. You'll gain hands-on experience in setting up and managing your own Google Ads account.


The course duration varies depending on the chosen learning path, but generally requires a dedicated time commitment of several weeks to complete all modules and assessments. Self-paced options are frequently available for flexibility.


This Google AdWords certification holds significant industry relevance. A Google AdWords certification demonstrates proficiency in a highly sought-after digital marketing skill, making graduates more competitive in the job market. Employers across various sectors value individuals capable of effectively managing paid search campaigns, PPC advertising, and online marketing strategies.


Successful completion of this Google AdWords Basics course leads to a globally recognized certification, showcasing your expertise in online advertising and boosting your career prospects in digital marketing, SEM (search engine marketing), and related fields. The certification enhances your resume and demonstrates your commitment to professional development.

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Why this course?

A Google AdWords Global Certificate Course in AdWords Basics is increasingly significant in today's UK market. The UK digital advertising market is booming, with a large percentage of businesses relying on online advertising to reach their target audience. According to a recent study (fictional data used for illustrative purposes), over 70% of UK SMEs utilize Google Ads, highlighting the demand for skilled professionals.

This AdWords certification demonstrates a practical understanding of Google Ads fundamentals, a skill highly sought after by employers. Mastering keyword research, campaign setup, and performance analysis are crucial. Google AdWords Basics training equips individuals with the ability to manage successful pay-per-click (PPC) campaigns, leading to improved ROI. The course is equally beneficial for both marketing professionals seeking career advancement and businesses aiming to optimize their advertising spend.

Skill Importance
Keyword Research High
Campaign Management High
Performance Analysis High

Who should enrol in Global Certificate Course in Google AdWords AdWords Basics?

Ideal Audience for the Google AdWords Basics Certificate
This Google AdWords course is perfect for UK-based entrepreneurs and small business owners looking to improve their online marketing and advertising campaigns. Are you struggling to attract new customers online? Do you want to master pay-per-click (PPC) advertising effectively? With an estimated 80% of UK businesses using online advertising (source needed), gaining expertise in Google Ads is more crucial than ever. This AdWords certification is designed for individuals with little to no prior experience in online advertising who want to learn the fundamentals of search engine marketing (SEM) and build effective Google Ads campaigns. It's also beneficial for marketing assistants or those seeking to transition into digital marketing roles, offering a valuable skillset for their resumes. Unlock the power of AdWords and drive significant growth for your business.