Global Certificate Course in Competitive Analysis in Marketing

Wednesday, 25 February 2026 06:17:13

International applicants and their qualifications are accepted

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Overview

Overview

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Competitive Analysis in marketing is crucial for success. This Global Certificate Course provides practical skills for effective market research and competitor analysis.


Learn to identify key competitors, analyze their strategies (SWOT analysis, pricing, and marketing mix), and understand market trends. This competitive intelligence course is designed for marketing professionals, entrepreneurs, and students.


Develop data-driven insights to inform your marketing decisions. Gain a competitive edge with our comprehensive curriculum. Master competitive analysis techniques and achieve measurable results.


Competitive analysis is your key to success. Explore the course today and unlock your marketing potential!

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Competitive Analysis in Marketing is a global certificate course designed to empower marketing professionals. Gain a strategic advantage by mastering techniques for analyzing competitors, market trends, and consumer behavior. This intensive program equips you with practical skills in market research, SWOT analysis, and competitive intelligence gathering, essential for successful marketing strategies. Boost your career prospects with industry-recognized certification and prepare for roles in market research, brand management, and marketing analytics. Our unique blend of online learning and practical case studies provides a truly transformative experience. Become a master of competitive analysis today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Foundations of Competitive Analysis in Marketing
• Identifying and Profiling Competitors: Market Segmentation & Competitor Analysis
• Competitive Strategy & Competitive Advantage: Porter's Five Forces & SWOT Analysis
• Analyzing Competitor Marketing Mix (Product, Price, Place, Promotion)
• Competitive Intelligence Gathering & Ethical Considerations
• Forecasting Competitor Behavior & Response
• Developing a Winning Competitive Marketing Strategy
• Benchmarking and Best Practices in Competitive Analysis
• Implementing and Monitoring Competitive Analysis: KPIs & Performance Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Market Research Analyst (Competitive Analysis) Analyze market trends, competitor strategies, and consumer behavior to provide actionable insights for marketing campaigns. Strong competitive analysis skills are essential.
Marketing Manager (Competitive Intelligence) Lead the development and execution of marketing strategies, leveraging competitive intelligence to optimize performance and gain a market advantage. Deep understanding of competitive analysis is needed.
Business Analyst (Market Competitive Landscape) Assess the competitive landscape, identify opportunities, and contribute to strategic decision-making through rigorous competitive analysis.
Marketing Consultant (Competitive Strategy) Advise clients on competitive strategies, market positioning, and optimizing marketing investments by conducting comprehensive competitive analysis.
Data Analyst (Marketing Competitive Insights) Extract and analyze data from various sources to identify competitive advantages and opportunities. Expertise in competitive analysis is crucial.

Key facts about Global Certificate Course in Competitive Analysis in Marketing

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A Global Certificate Course in Competitive Analysis in Marketing provides participants with a comprehensive understanding of competitive landscapes. You'll learn to identify key competitors, analyze their strategies, and leverage that knowledge to inform your own marketing decisions. This is vital for market research and successful business strategies.


Learning outcomes include mastering various competitive analysis frameworks, such as Porter's Five Forces and SWOT analysis. You'll develop skills in data collection, interpretation, and presentation, ultimately enabling you to create actionable marketing plans based on robust competitive intelligence. Strategic marketing is significantly enhanced by these skills.


The duration of the course varies depending on the provider, typically ranging from a few weeks to several months. Many courses offer flexible online learning options, accommodating diverse schedules. This flexibility is important for working professionals interested in upgrading their skillset.


This Global Certificate Course in Competitive Analysis in Marketing boasts high industry relevance. Skills gained are directly applicable across various sectors, including consumer goods, technology, and services. Graduates are well-prepared for roles in market research, brand management, and marketing strategy, possessing essential skills in marketing analytics.


By completing this certificate program, professionals can significantly enhance their career prospects and contribute more effectively to their organizations. The program equips students with the tools needed to become effective and strategic marketing professionals.


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Why this course?

A Global Certificate Course in Competitive Analysis in Marketing is increasingly significant in today's dynamic market. The UK, a major global player, demonstrates this need. According to a recent study by the Chartered Institute of Marketing (CIM), 65% of UK marketing professionals cite competitive analysis as a crucial skill for career advancement.

Skill Importance (%)
Competitive Analysis 65
Digital Marketing 80
Data Analysis 70

This highlights the growing demand for professionals adept at competitive intelligence and strategic market planning. Understanding market dynamics, competitor strategies, and leveraging data-driven insights are key to success. A Global Certificate Course provides the necessary framework to master these skills, boosting career prospects in the UK and globally.

Who should enrol in Global Certificate Course in Competitive Analysis in Marketing?

Ideal Audience for our Global Certificate Course in Competitive Analysis in Marketing
This intensive competitive analysis course is perfect for marketing professionals seeking to sharpen their strategic thinking and gain a competitive edge. Are you a marketing manager, analyst, or strategist aiming to improve market research skills and understand your rivals better? This course will help you develop essential skills in market analysis, competitor profiling, and strategic decision-making. In the UK alone, over 70% of marketing professionals report a need for improved data analysis techniques for better competitive intelligence.1
Specifically, this course benefits:
  • Marketing Managers seeking to enhance their strategic planning and competitive intelligence.
  • Market Research Analysts looking to refine their data analysis skills and develop advanced market analysis techniques.
  • Business strategists who need to improve their understanding of competitor strategies and develop effective counter-strategies.
  • Entrepreneurs building a strong market position through robust competitive benchmarking.
1 *Source: [Insert reputable UK marketing statistics source here]*