Global Certificate Course in Advanced Shopping Campaigns

Monday, 29 September 2025 16:55:10

International applicants and their qualifications are accepted

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Overview

Overview

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Global Certificate Course in Advanced Shopping Campaigns equips you with expert skills in Google Shopping. This course covers advanced bidding strategies and optimization techniques.


Learn to master Smart Shopping campaigns and Performance Max campaigns. Unlock increased ROI and sales. Perfect for digital marketers, e-commerce professionals, and agency staff.


Gain a deep understanding of data analysis for informed decision-making in your Google Shopping campaigns. Improve your campaign performance significantly.


This Global Certificate Course in Advanced Shopping Campaigns offers valuable insights. Enroll today and elevate your skills to the next level!

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Advanced Shopping Campaigns mastery awaits! This Global Certificate Course provides expert-level training in maximizing Google Shopping performance. Learn to optimize bidding strategies, leverage smart shopping campaigns, and master advanced analytics. Gain in-depth knowledge of product feed optimization and campaign structuring. Boost your career prospects as a sought-after PPC specialist or eCommerce manager. Our unique curriculum blends theory with practical, hands-on exercises, including case studies and real-world scenarios. Achieve certification and unlock lucrative opportunities in the dynamic digital marketing landscape.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Advanced Shopping Campaigns
• Advanced Bidding Strategies for Shopping Campaigns (e.g., Maximize Conversions, Target ROAS)
• Optimizing Shopping Campaigns with Google Ads Performance Max
• Utilizing Smart Shopping Campaigns effectively
• Advanced Product Feed Optimization and Management
• Mastering Shopping Campaign Targeting (Audiences, Locations, Devices)
• Measuring and Analyzing Shopping Campaign Performance (Attribution, Reporting)
• Best Practices for Shopping Campaign Structure and Organization
• Troubleshooting Common Shopping Campaign Issues
• Creating compelling Shopping ads for higher CTR

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Advanced Shopping Campaigns) Description
PPC Specialist (Google Ads) Manages and optimizes Google Ads Shopping campaigns, focusing on ROI and conversion rates. Expertise in keyword research, bidding strategies, and campaign structure is essential.
E-commerce Marketing Manager (Shopping Campaigns) Develops and executes comprehensive e-commerce marketing strategies using Advanced Shopping Campaigns as a core channel. Oversees budget allocation, reporting, and team management.
Digital Marketing Analyst (Advanced Shopping) Analyzes campaign performance data to identify optimization opportunities. Proficient in data visualization and reporting, using tools like Google Data Studio to showcase Advanced Shopping Campaigns' impact.

Key facts about Global Certificate Course in Advanced Shopping Campaigns

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The Global Certificate Course in Advanced Shopping Campaigns equips you with the expertise to master Google's powerful Shopping advertising platform. This comprehensive course goes beyond the basics, delving into advanced strategies for maximizing your return on ad spend (ROAS).


Learning outcomes include proficiency in creating highly targeted shopping campaigns, optimizing bids and budgets, leveraging advanced features like smart bidding and audience targeting, and analyzing campaign performance using Google Ads data. You'll also learn best practices for product feed optimization and effective keyword research, critical components for a successful Google Shopping strategy.


The course duration is typically flexible, allowing learners to complete the modules at their own pace. However, a suggested completion timeframe is usually provided to ensure a focused learning experience. The exact duration will be specified upon enrollment.


This Global Certificate in Advanced Shopping Campaigns is highly relevant across diverse industries leveraging e-commerce. Whether you're in retail, fashion, electronics, or any other sector selling products online, the skills gained are directly applicable to improving your online advertising performance and driving sales growth. This certification demonstrates your expertise in Google Ads, particularly Shopping campaigns, increasing your value to prospective employers or enhancing your internal capabilities.


The course utilizes real-world case studies and practical exercises, ensuring you can immediately apply your newfound knowledge to your own advertising initiatives. Upon successful completion, you receive a globally recognized certificate, showcasing your mastery of advanced Shopping campaign management techniques.

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Why this course?

Global Certificate Course in Advanced Shopping Campaigns is increasingly significant in today's competitive UK market. The rise of e-commerce, fuelled by the pandemic, has made mastering Google Shopping Ads crucial. According to a recent study, online retail sales in the UK reached £845 billion in 2023, highlighting the immense potential for businesses leveraging these platforms effectively. Understanding advanced shopping campaign strategies is vital for optimizing ROI and outperforming competitors.

The course equips participants with skills in campaign structure, bid strategies, audience targeting, and performance analysis, all key components of successful performance marketing in the UK. The demand for professionals skilled in these areas is rapidly growing; recent estimates suggest a 25% increase in jobs requiring Google Ads expertise within the last year. This certification demonstrates proficiency, enhancing career prospects significantly.

Year Online Retail Sales (£bn)
2022 780
2023 845

Who should enrol in Global Certificate Course in Advanced Shopping Campaigns?

Ideal Audience for Global Certificate Course in Advanced Shopping Campaigns Description
PPC Professionals Already managing Google Ads and seeking to master Shopping campaigns. This course will help elevate their skills with advanced techniques for increased ROI. (Over 60% of UK businesses use PPC according to [insert UK source here]).
E-commerce Business Owners/Managers Directly responsible for online sales and want to improve their Google Ads performance, optimizing their Shopping campaigns for higher conversion rates and better return on ad spend (ROAS).
Digital Marketing Managers Overseeing digital strategies and require in-depth knowledge of Shopping campaigns to effectively manage budgets and drive sales through data-driven decisions. Improve your understanding of bidding strategies, product feed optimization, and campaign structure.
Marketing Analysts Analyzing campaign data and need to become more proficient with advanced Shopping campaign features and reporting, unlocking data-driven insights for improved performance.