Global Certificate Course in Ad Extensions Best Practices

Tuesday, 10 February 2026 17:02:00

International applicants and their qualifications are accepted

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Overview

Overview

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Ad Extensions are crucial for maximizing your Google Ads performance. This Global Certificate Course in Ad Extensions Best Practices teaches you how to effectively utilize various extension types.


Learn best practices for sitelink extensions, call extensions, location extensions, and more. Improve your click-through rates (CTR) and conversion rates.


This course is perfect for marketers, advertising professionals, and anyone managing Google Ads campaigns. Master Ad Extensions and unlock the full potential of your advertising spend. Gain a competitive advantage with proven strategies.


Enroll now and become a Ad Extensions expert! Boost your ROI today.

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Ad Extensions Best Practices, a Global Certificate Course, empowers you to master advanced Google Ads techniques. This comprehensive program covers call extensions, location extensions, and more, boosting your click-through rates and conversion rates significantly. Learn from industry experts and gain a competitive edge in the digital marketing field. Improve your ROI with proven strategies. Upon completion, you'll receive a globally recognized certificate, enhancing your resume and opening doors to exciting career opportunities in PPC advertising and digital marketing management. Unlock your potential with our engaging, practical, and results-oriented Ad Extensions training today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Ad Extensions Fundamentals: Understanding the various types of ad extensions and their impact on campaign performance.
• Location Extensions Best Practices: Optimizing location targeting and showcasing business locations effectively (includes secondary keyword: location targeting).
• Sitelink Extensions for Enhanced Visibility: Strategically implementing sitelink extensions to drive user engagement and improve click-through rates.
• Call Extensions and Conversion Optimization: Mastering call extensions to boost phone calls and track conversions (includes secondary keyword: conversion tracking).
• Ad Extensions Reporting and Analysis: Leveraging Google Ads reporting tools to analyze ad extension performance and identify areas for improvement (includes secondary keyword: Google Ads reporting).
• Callout Extensions for Highlighting Key Features: Effectively using callout extensions to showcase unique selling propositions and improve ad relevance.
• Structured Snippet Extensions for Enhanced Clarity: Creating effective structured snippet extensions to highlight key product attributes or services.
• Ad Extensions Best Practices across different ad formats: Examining the optimal use of ad extensions in Search, Shopping, and Display campaigns.
• Automated Ad Extensions: Understanding and utilizing Google's automated ad extension features to streamline campaign management.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Ad Extensions Best Practices) Description
PPC Specialist (Google Ads) Manages and optimizes Google Ads campaigns, leveraging ad extensions for enhanced performance. High demand for expertise in keyword research and bid management.
Digital Marketing Manager (Search Ads) Leads digital marketing strategies, including paid search campaigns, utilizing ad extensions to maximize ROI. Requires strategic thinking and analytical skills.
Search Engine Optimization (SEO) Specialist (PPC Integration) Collaborates with PPC teams to ensure seamless integration of SEO and paid search strategies, optimizing ad extensions for improved organic visibility.
Paid Media Buyer (AdWords Extensions) Focuses on buying and managing paid media inventory, proficient in using various ad extensions to drive conversions. Requires a strong understanding of different campaign structures.

Key facts about Global Certificate Course in Ad Extensions Best Practices

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This Global Certificate Course in Ad Extensions Best Practices equips you with the skills to significantly improve your online advertising campaigns. You'll learn how to leverage various ad extensions effectively, leading to higher click-through rates and conversions.


The course covers a range of essential topics, including sitelink extensions, call extensions, location extensions, and more. You'll master the art of crafting compelling ad copy and structuring your extensions for optimal performance, crucial for boosting your return on ad spend (ROAS).


Learning outcomes include understanding the different types of ad extensions available, optimizing ad extension performance using Google Ads best practices, and implementing strategies for A/B testing various extension combinations. You'll also learn how to track and analyze the impact of ad extensions on key performance indicators (KPIs).


The course duration is typically [Insert Duration Here], allowing for flexible learning at your own pace. The curriculum is regularly updated to reflect the latest changes and advancements in the digital marketing landscape, guaranteeing industry relevance.


This certification holds significant weight within the digital marketing industry, demonstrating your expertise in Google Ads and ad extension optimization. It enhances your resume and opens doors to exciting career opportunities within search engine marketing (SEM) and paid advertising.


Upon completion, you'll receive a globally recognized certificate, showcasing your proficiency in Ad Extensions Best Practices and enhancing your professional credibility. This Global Certificate Course in Ad Extensions Best Practices is ideal for marketing professionals, advertising specialists, and anyone looking to improve their paid advertising skills.

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Why this course?

A Global Certificate Course in Ad Extensions Best Practices is increasingly significant in today's competitive UK market. With online advertising expenditure reaching record highs, mastering ad extensions is crucial for maximizing return on investment (ROI). According to a recent study, over 70% of UK businesses utilize paid search advertising, highlighting the demand for skilled professionals. This course equips learners with the knowledge to effectively implement various ad extensions—like sitelinks, callouts, and structured snippets—improving click-through rates (CTR) and driving conversions.

The following chart illustrates the estimated growth in UK ad extension usage across different sectors:

Understanding ad extension best practices leads to demonstrable improvements in campaign performance. Consider this data:

Ad Extension Type Average CTR Increase (%)
Sitelinks 15
Callouts 10
Structured Snippets 8

The Global Certificate Course provides the tools to leverage these improvements, making it a valuable asset for any digital marketing professional in the UK.

Who should enrol in Global Certificate Course in Ad Extensions Best Practices?

Ideal Audience for Global Certificate Course in Ad Extensions Best Practices Description
PPC Professionals Experienced PPC managers and specialists seeking to enhance their skills in ad extension optimization to improve campaign performance. Many UK businesses, representing a significant portion of the market (add relevant UK statistic here, e.g., "X% of UK businesses use PPC advertising"), will benefit from improved ad extension strategies.
Digital Marketing Managers Marketing managers overseeing multiple digital channels who need to understand and implement effective ad extensions for better ROI across all paid campaigns. This course provides practical strategies for improving click-through rates and conversion rates.
Agency Account Managers Account managers at digital marketing agencies looking to upskill in Google Ads best practices to deliver exceptional results for clients. Master advanced strategies such as sitelink extensions, call extensions, and location extensions.
Freelance PPC Consultants Independent consultants who want to expand their service offerings and attract new clients. This certification will establish their credibility and expertise in ad extension optimization.