Executive Certificate in Targeted Marketing for Online Businesses

Thursday, 04 September 2025 06:14:47

International applicants and their qualifications are accepted

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Overview

Overview

Targeted Marketing for Online Businesses: This Executive Certificate equips you with the skills to reach the right customers.


Master digital marketing strategies, including SEO, PPC, and social media marketing.


Learn to create effective marketing campaigns and analyze results using data-driven insights.


This program is designed for online business owners, marketing managers, and entrepreneurs seeking to improve their ROI.


Gain a competitive edge with proven targeted marketing techniques.


Targeted marketing maximizes your impact and minimizes wasted resources. Elevate your online business with our comprehensive curriculum.


Enroll today and transform your marketing strategy! Explore the program details now.

Targeted Marketing for Online Businesses: This Executive Certificate empowers you to master precision marketing strategies. Learn to create high-converting campaigns using data-driven insights, SEO optimization, and effective social media marketing. Develop crucial skills in email marketing and digital advertising, boosting your ROI and career prospects. Our unique program features real-world case studies and expert mentorship, preparing you for leadership roles in digital marketing. Gain the competitive edge with targeted marketing and transform your online business success. Enroll now and unlock your marketing potential!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Online Consumer Behavior & Segmentation
• Targeted Advertising Strategies for Social Media (Facebook, Instagram, TikTok)
• Search Engine Optimization (SEO) for Targeted Keyword Acquisition
• Email Marketing Automation and Personalization for Targeted Campaigns
• Data Analytics & Measurement for Targeted Marketing ROI
• A/B Testing and Conversion Rate Optimization (CRO) for Targeted Landing Pages
• Content Marketing Strategies for Targeted Lead Generation
• Legal and Ethical Considerations in Targeted Digital Marketing
• Programmatic Advertising & Real-Time Bidding (RTB) for Online Businesses
• Budgeting and Resource Allocation for Targeted Digital Marketing Campaigns

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Digital Marketing Executive (Targeted Advertising) Develops and implements targeted online advertising campaigns across various platforms, maximizing ROI. Manages budgets and analyzes campaign performance.
Search Engine Marketing Specialist (SEM) Focuses on paid search campaigns, utilizing keywords and targeting options to reach ideal customers. Analyzes data to optimize campaigns and improve conversion rates. Expert in Google Ads and other SEM platforms.
Social Media Marketing Manager (Targeted Campaigns) Creates and manages social media campaigns, with a focus on targeted advertising to specific demographics and interests. Analyzes campaign performance and adapts strategies as needed.
Email Marketing Specialist (Targeted Segmentation) Develops and implements email marketing campaigns, using targeted segmentation to deliver personalized messages to specific customer groups. Monitors campaign performance and adjusts strategies for optimal results.

Key facts about Executive Certificate in Targeted Marketing for Online Businesses

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An Executive Certificate in Targeted Marketing for Online Businesses equips professionals with the skills to develop and implement highly effective digital marketing strategies. This program focuses on maximizing ROI through precise audience targeting and data-driven decision-making.


Learning outcomes include mastering key online advertising platforms, understanding consumer behavior analytics, and creating compelling marketing campaigns. Students will also gain proficiency in SEO optimization, email marketing, and social media marketing techniques relevant to today's competitive landscape. The program emphasizes practical application, with hands-on projects and case studies.


The program duration is typically flexible, often completed within 3-6 months, depending on the chosen learning pace and course intensity. This allows working professionals to upskill or reskill without significant disruption to their careers. Self-paced online modules offer convenience and accessibility.


This Executive Certificate boasts strong industry relevance. Graduates are prepared for roles such as Digital Marketing Manager, Marketing Specialist, or even entrepreneurial ventures. The skills learned are directly applicable to various industries, making it a valuable asset in a constantly evolving digital marketplace. Demand for professionals with expertise in targeted advertising and online marketing continues to grow exponentially. The program covers topics such as A/B testing, conversion rate optimization (CRO), and marketing automation.

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Why this course?

An Executive Certificate in Targeted Marketing is increasingly significant for online businesses navigating the complexities of the UK market. With over 80% of UK adults using the internet, precise targeting is crucial for maximizing ROI. The UK's digital advertising spend continues to climb, highlighting the need for professionals skilled in data-driven strategies.

This certificate equips professionals with the advanced skills needed to leverage data analytics and emerging technologies like AI for efficient campaign management. A recent study shows that 65% of UK businesses struggle with effective digital marketing, making this certificate a highly valuable asset in a competitive landscape. Mastering targeted marketing techniques, such as SEO optimization and paid media campaigns, becomes pivotal for success.

Metric Percentage
UK Adults using Internet 80%
UK Businesses Struggling with Digital Marketing 65%

Who should enrol in Executive Certificate in Targeted Marketing for Online Businesses?

Ideal Candidate Profile Key Skills & Experience
Our Executive Certificate in Targeted Marketing for Online Businesses is perfect for ambitious marketing professionals, entrepreneurs, and business owners striving to boost their online presence and ROI. With the UK digital market exceeding £200 billion in 2022 (Source: Statista), mastering targeted marketing strategies is crucial. Experience in digital marketing, including SEO and social media marketing, is beneficial but not essential. A strong understanding of marketing fundamentals and data analytics will be valuable for leveraging the course's insights into digital advertising and campaign optimization. This certificate empowers you to refine your lead generation strategies and customer segmentation.
Specifically, we target individuals managing online marketing budgets, aiming for improved conversion rates, and seeking measurable results from their marketing campaigns. This program helps bridge the gap between theory and practical application. Strong analytical skills to interpret campaign data are essential, along with proficiency in using marketing automation tools and CRM systems. An understanding of the customer journey and a desire to continually enhance marketing performance will be hugely beneficial.