Executive Certificate in Mobile App Retargeting

Thursday, 25 September 2025 11:00:20

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

Mobile App Retargeting: Master the art of re-engaging your app users. This Executive Certificate teaches effective strategies for boosting app retention and increasing user lifetime value.


Learn advanced techniques in push notification optimization, personalized in-app messaging, and email retargeting campaigns. Understand user segmentation and behavioral analysis for improved targeting. The program is designed for marketing managers, product managers, and app developers seeking to improve their mobile app marketing ROI.


Increase your app's downloads and revenue through strategic mobile app retargeting. Enroll today and elevate your app's performance.

Mobile App Retargeting: Master the art of re-engaging lost users and boosting app downloads with our Executive Certificate. This intensive program equips you with advanced strategies in user behavior analysis, push notification optimization, and personalized campaign development for improved ROI. Learn to leverage data analytics and cutting-edge retargeting techniques. Gain in-demand skills highly sought after by top tech companies, significantly enhancing your career prospects as a marketing specialist or app developer. Boost your career with our practical, hands-on approach and certificate of completion.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Mobile App Retargeting Fundamentals: Introduction to retargeting strategies, user behavior, and campaign goals.
• Audience Segmentation and Targeting: Defining ideal customer profiles (ICPs), utilizing app-specific data for precise targeting, and leveraging lookalike audiences.
• Creative Optimization for Retargeting: Crafting compelling ad creatives tailored to different user segments and stages in the customer journey (e.g., onboarding, re-engagement, upselling).
• Retargeting Platforms and Technologies: Exploring leading mobile retargeting platforms like Facebook Ads, Google Ads, and specialized mobile app solutions; understanding SDK integration and attribution.
• Campaign Measurement and Analytics: Key performance indicators (KPIs) for mobile app retargeting, data analysis techniques, and reporting on ROI.
• Budget Allocation and Optimization: Effective budgeting strategies, A/B testing for ad creatives and targeting, and real-time campaign adjustments.
• Advanced Retargeting Tactics: Implementing personalized messaging, retargeting sequences, and strategies for lifetime value (LTV) optimization.
• Legal and Privacy Considerations: Understanding data privacy regulations (GDPR, CCPA), user consent, and ethical considerations in mobile app retargeting.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Mobile App Retargeting Specialist Develop and implement strategies to re-engage users who have previously interacted with a mobile application. Requires expertise in analytics and marketing automation.
Mobile Marketing Manager (Retargeting Focus) Lead the mobile retargeting initiatives, collaborating with marketing, product, and engineering teams to increase app usage and revenue. Strong leadership and communication skills are essential.
Data Analyst - Mobile App Retargeting Analyze user behavior data to optimize retargeting campaigns, providing valuable insights to improve conversion rates and ROI. Proficiency in SQL and data visualization tools is required.
Digital Marketing Executive (Mobile Retargeting) Execute mobile app retargeting campaigns across various platforms and channels. Requires knowledge of different ad networks and platforms, including Facebook, Google Ads, and others.

Key facts about Executive Certificate in Mobile App Retargeting

```html

An Executive Certificate in Mobile App Retargeting provides professionals with in-demand skills to optimize user engagement and boost app downloads. This specialized program focuses on advanced strategies for re-engaging lapsed users and maximizing return on investment (ROI) through effective mobile app retargeting campaigns.


Learning outcomes include mastering various retargeting techniques, analyzing campaign performance with key metrics like click-through rates (CTR) and conversion rates, and developing data-driven strategies for personalized user experiences. You’ll gain proficiency in utilizing relevant platforms and tools used in the mobile advertising industry.


The program duration is typically flexible, catering to busy professionals, ranging from a few weeks to several months depending on the specific program structure and intensity. This allows for self-paced learning combined with instructor interaction and collaborative learning opportunities.


The mobile app retargeting industry is experiencing significant growth. This certificate program offers immediate industry relevance, equipping graduates with highly sought-after skills for roles in marketing, analytics, and mobile app development. Successful completion enhances career prospects and opens doors to higher-paying positions within leading tech companies and digital marketing agencies.


Students will gain a comprehensive understanding of user behavior and learn to craft effective retargeting strategies using various channels and technologies, like push notifications and in-app messaging, ensuring your campaigns are both targeted and impactful.

```

Why this course?

Year Mobile App Users (millions)
2021 55
2022 60
2023 (projected) 65

Executive Certificate in Mobile App Retargeting is increasingly significant in the UK's booming mobile app market. With over 60 million mobile app users in the UK in 2022, and projected growth to 65 million in 2023, the demand for skilled professionals in mobile app retargeting is soaring. This specialized certificate equips professionals with cutting-edge techniques to re-engage users, boosting conversion rates and ROI. Understanding user behavior and employing effective retargeting strategies are crucial for app success in this competitive landscape. The certificate focuses on advanced strategies like personalized messaging, dynamic creative optimization, and measurement analytics, skills highly sought after by UK businesses. Obtaining this Executive Certificate provides a competitive edge, positioning professionals for high-demand roles in this rapidly evolving sector.

Who should enrol in Executive Certificate in Mobile App Retargeting?

Ideal Audience for Executive Certificate in Mobile App Retargeting
An Executive Certificate in Mobile App Retargeting is perfect for marketing professionals seeking to boost user engagement and conversions. With the UK boasting over 50 million smartphone users (source needed), mastering mobile app retargeting strategies is crucial for businesses of all sizes. This intensive program is designed for experienced marketing managers, digital marketers, and app developers aiming to enhance their mobile advertising expertise and improve ROI through effective re-engagement campaigns. Learn to leverage data-driven insights and advanced retargeting techniques to recapture lost users and nurture valuable customer relationships. The course will cover key areas such as push notification optimization and personalized in-app messaging.