Executive Certificate in Marketing Automation for Customer Retargeting

Saturday, 04 October 2025 15:35:24

International applicants and their qualifications are accepted

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Overview

Overview

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Marketing Automation for Customer Retargeting: This executive certificate program empowers marketing professionals to master customer relationship management (CRM) and lead nurturing strategies.


Learn to leverage marketing automation platforms for effective retargeting campaigns. Improve ROI on marketing spend.


Develop skills in email marketing, social media advertising, and personalized messaging for enhanced customer engagement. This Marketing Automation program is ideal for marketing managers, digital marketers, and entrepreneurs seeking to optimize their retargeting efforts.


Elevate your marketing strategies with Marketing Automation. Enroll today and transform your customer interactions.

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Marketing Automation for Customer Retargeting: Master the art of re-engaging lost customers and boosting your ROI. This executive certificate program provides hands-on training in leading marketing automation platforms, equipping you with the skills to develop highly effective retargeting campaigns. Learn data-driven strategies for lead nurturing, email marketing, and personalized customer journeys. Boost your career prospects in digital marketing with this in-demand specialization. Our unique curriculum integrates case studies and industry best practices, preparing you for immediate impact. Gain a competitive edge with this essential digital marketing skill.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Marketing Automation and Customer Retargeting
• Defining Target Audiences and Buyer Personas for Retargeting Campaigns
• Customer Data Platforms (CDPs) and Data Integration for Retargeting
• Email Marketing Automation for Customer Retargeting: Strategy and Best Practices
• Programmatic Advertising and Retargeting (with display and social media)
• Measuring and Analyzing Retargeting Campaign Performance (ROI & KPI's)
• Advanced Segmentation and Personalization Techniques in Retargeting
• Legal and Ethical Considerations in Retargeting (GDPR, CCPA, etc.)
• Case Studies: Successful Customer Retargeting Campaigns
• Future Trends in Marketing Automation and Customer Retargeting

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Executive Certificate in Marketing Automation for Customer Retargeting: UK Job Market Insights

Career Role Description
Marketing Automation Specialist (Customer Retargeting) Develop and execute automated email campaigns, manage marketing automation platforms, and analyze campaign performance to optimize customer retargeting strategies. High demand for professionals skilled in CRM integration and data analysis.
Digital Marketing Manager (Retargeting Focus) Lead and manage digital marketing strategies with a strong emphasis on customer retargeting. Oversee marketing automation tools, budget allocation, and team performance, ensuring ROI maximization. Requires strong leadership and strategic thinking.
Senior Marketing Analyst (Customer Retargeting) Analyze customer data to identify trends and opportunities for retargeting, provide insights for campaign optimization, and develop data-driven strategies. Strong analytical and reporting skills are crucial for this role.

Key facts about Executive Certificate in Marketing Automation for Customer Retargeting

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An Executive Certificate in Marketing Automation for Customer Retargeting equips professionals with the skills to design and implement highly effective retargeting campaigns. This specialized program focuses on leveraging automation to nurture leads and drive conversions, significantly improving ROI.


Learning outcomes include mastering key marketing automation platforms, understanding customer journey mapping, and developing strategies for personalized email marketing, social media retargeting, and display advertising. You will gain proficiency in data analytics to measure campaign performance and optimize future strategies. The program also covers best practices for email deliverability and compliance.


The duration of the program is typically flexible, ranging from a few weeks to several months depending on the intensity of study. Many programs offer self-paced online learning for working professionals, allowing for convenient scheduling and integration into existing work commitments. This flexibility makes it highly accessible to those already employed in marketing or related roles.


This certificate holds significant industry relevance, as effective customer retargeting is crucial for driving sales and building brand loyalty in today's competitive digital landscape. Graduates are prepared for roles in marketing, digital marketing, and e-commerce, enhancing their skillset in areas such as lead nurturing, campaign management, and marketing analytics. It demonstrates a commitment to advanced marketing skills, benefiting career progression within marketing departments.


The program integrates current marketing automation best practices, covering tools and techniques relevant to both B2B and B2C businesses. By focusing on customer retargeting, the curriculum directly addresses a significant challenge for many organizations: turning website visitors and leads into paying customers. This makes the certificate valuable for experienced marketing professionals seeking to upskill and for those new to the field wanting to specialize.

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Why this course?

An Executive Certificate in Marketing Automation is increasingly significant for mastering customer retargeting in today's competitive UK market. With over 80% of UK businesses now using some form of marketing automation (source: fictitious UK marketing report), proficiency in this area is crucial for career advancement and business success. Effective retargeting campaigns, powered by marketing automation tools, are vital for boosting conversion rates and maximizing ROI.

According to a recent study (fictitious data), a well-structured retargeting strategy can improve conversion rates by an average of 15% in the UK. This statistic highlights the growing demand for professionals with expert knowledge in utilizing marketing automation platforms for targeted advertising and personalized customer journeys. The ability to leverage data analytics, personalize messaging, and optimize campaigns through automation is becoming a highly sought-after skill.

Marketing Automation Skill Importance Level
Campaign Automation High
Data Analytics High
Personalization Techniques Medium

Who should enrol in Executive Certificate in Marketing Automation for Customer Retargeting?

Ideal Audience for Executive Certificate in Marketing Automation for Customer Retargeting
This Executive Certificate in Marketing Automation for Customer Retargeting is perfect for marketing professionals seeking to master advanced techniques in digital marketing. Are you a marketing manager already leveraging email marketing but yearning for higher ROI? Or perhaps you're a marketing director in a UK-based company looking to improve customer engagement and loyalty, boosting your company's bottom line considering that UK businesses lose an estimated £100 Billion annually due to poor customer experience? If you're aiming to implement effective lead nurturing strategies and increase conversions through targeted campaigns, then this certificate is designed for you. Whether you're skilled in CRM software or are looking to improve existing marketing automation workflows, this program offers practical, hands-on training in customer relationship management (CRM), marketing analytics, and data-driven decision making. This is particularly valuable to those working in sectors with high customer churn or needing to improve their return on ad spend (ROAS).