Executive Certificate in Google AdWords AdWords Express Tutorial

Monday, 29 September 2025 18:14:13

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords training is essential for effective online advertising. This Executive Certificate in Google AdWords and AdWords Express tutorial provides practical skills.


Learn to manage Google AdWords campaigns effectively. Master AdWords Express for simpler setups. The tutorial targets business owners, marketing managers, and digital marketers. It covers keyword research, campaign creation, and performance analysis.


Google AdWords expertise boosts ROI. Gain a competitive edge with certified skills. This concise program delivers rapid results. Enhance your marketing strategies. Enroll today and unlock your advertising potential!

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Google AdWords Executive Certificate: Master Google AdWords and AdWords Express with our comprehensive tutorial. This intensive course boosts your digital marketing skills, equipping you with proven strategies to manage successful pay-per-click (PPC) campaigns. Learn advanced techniques, including keyword research, bid management, and conversion tracking. Unlock lucrative career prospects in advertising and marketing. Our unique, hands-on approach and Google AdWords certification preparation ensure you're job-ready. Gain a competitive edge with this sought-after Google AdWords Executive Certificate today.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Google Ads & AdWords Express: A foundational overview of the platform, its benefits, and how it differs from standard Google Ads.
• Campaign Setup & Targeting: Learn to create your first AdWords Express campaign, defining your target audience (location, demographics), and setting a budget.
• Keyword Research & Selection: Mastering the art of finding relevant keywords and phrases to attract potential customers to your business using tools like the Keyword Planner.
• Ad Creation & Optimization: Writing compelling ad copy that converts, A/B testing different versions, and understanding the importance of ad extensions.
• Tracking & Reporting: Monitoring campaign performance through key metrics like clicks, impressions, conversions, and return on ad spend (ROAS).
• Budget Management & Bidding Strategies: Optimizing your budget allocation and exploring different bidding options to maximize your return.
• Google Ads Express vs. Standard Google Ads: A comparison of the two platforms to help you choose the right one for your needs and scale.
• AdWords Express Account Management: Best practices for managing your account, including pausing and resuming campaigns, and making necessary adjustments.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Primary Keywords Secondary Keywords
PPC Specialist (Google Ads) Manage and optimize Google Ads campaigns for clients, focusing on maximizing ROI. Google Ads, PPC, Paid Search SEM, AdWords, Bidding Strategies
Digital Marketing Manager Develop and execute comprehensive digital marketing strategies, including Google Ads management. Digital Marketing, Google Ads, Strategy SEO, Social Media Marketing, Analytics
Search Engine Marketing (SEM) Executive Responsible for planning, implementing, and monitoring SEM campaigns, primarily using Google Ads. SEM, Google Ads, Campaign Management Keyword Research, Ad Copywriting, Reporting
Freelance Google Ads Consultant Provide expert advice and hands-on management of Google Ads accounts for various clients. Google Ads, Freelance, Consulting PPC Management, Client Relations, Remote Work

Key facts about Executive Certificate in Google AdWords AdWords Express Tutorial

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This Executive Certificate in Google AdWords, specifically focusing on the AdWords Express Tutorial, provides a concise yet effective pathway to mastering the fundamentals of online advertising. The program's brevity makes it ideal for busy professionals seeking to quickly enhance their digital marketing skills.


Learning outcomes include a thorough understanding of AdWords Express's interface, campaign creation, keyword research strategies, and essential performance tracking techniques. Participants will be capable of independently managing basic Google AdWords Express campaigns upon completion.


The program's duration is typically short, often spanning just a few hours of engaging video tutorials and practical exercises. This accelerated learning model makes it a cost-effective solution for individuals or businesses seeking a quick return on their investment in training.


The relevance of this certificate is undeniable in today's competitive digital landscape. Proficiency in Google AdWords Express, even at a foundational level, is a valuable asset for various roles across numerous industries, including marketing, sales, and entrepreneurship. PPC advertising expertise is increasingly sought after, and this program offers a quick route to acquiring such skills. Improved ROI and efficient campaign management are tangible benefits.


This Google AdWords Express tutorial within the Executive Certificate framework empowers participants to effectively utilize this powerful tool for reaching target audiences, ultimately boosting brand visibility and driving measurable business results. The program's focus on practical application ensures that learned skills are immediately transferable to real-world scenarios.

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Why this course?

Executive Certificate in Google AdWords and its associated Google AdWords Express Tutorial are increasingly significant in today's UK market. With over 80% of UK businesses using digital marketing and a projected 15% year-on-year growth in online advertising spend, mastering Google Ads is crucial for career advancement and business success. The certificate validates expertise in managing paid search campaigns, a skill highly sought after by employers.

Skill Demand
Google Ads Management High
AdWords Express Expertise Increasing

This Executive Certificate provides a competitive edge, equipping professionals with the practical skills to manage efficient and effective Google AdWords campaigns. Understanding the Google AdWords Express Tutorial complements this expertise, catering to smaller businesses and entrepreneurs. The demand for professionals with these skills is only projected to increase, highlighting the long-term value of this certification.

Who should enrol in Executive Certificate in Google AdWords AdWords Express Tutorial?

Ideal Audience for the Executive Certificate in Google AdWords & AdWords Express Tutorial Description
Small Business Owners With limited marketing budgets, many UK small businesses (estimated at over 5 million) struggle with effective online advertising. This course empowers them to master Google Ads and AdWords Express, driving significant ROI through targeted campaigns and improved ad performance.
Marketing Managers & Digital Strategists Seeking to enhance their Google Ads expertise and stay ahead of the curve, these professionals benefit from a focused certificate showcasing advanced techniques in Google AdWords and AdWords Express, boosting their campaign management skills. This is especially relevant given the increasing competition for online visibility in the UK market.
Entrepreneurs & Startups Launching new ventures often necessitates cost-effective marketing solutions. Our tutorial on Google AdWords and AdWords Express provides the perfect blend of hands-on experience and strategic knowledge to achieve quick results with budget-friendly online advertising in a competitive UK landscape.