Executive Certificate in E-commerce Metrics and KPIs

Monday, 16 February 2026 12:28:16

International applicants and their qualifications are accepted

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Overview

Overview

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Executive Certificate in E-commerce Metrics and KPIs provides essential skills for e-commerce success.


Master key e-commerce metrics and understand crucial key performance indicators (KPIs).


This program is designed for executives, managers, and analysts.


Learn to analyze website traffic, conversion rates, and customer behavior.


Gain insights into e-commerce analytics and data-driven decision-making.


Improve your e-commerce performance with actionable strategies.


E-commerce Metrics and KPIs are vital for growth.


Enroll today and elevate your e-commerce expertise.


Transform data into strategic advantage. Explore the program now!

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E-commerce Metrics and KPIs: Master the art of data-driven decision-making in e-commerce. This Executive Certificate program provides practical skills in analyzing key performance indicators (KPIs) like conversion rates, customer lifetime value (CLTV), and ROI. Gain a competitive edge by learning to leverage data for improved marketing strategies, enhanced customer experience, and increased profitability. Boost your career prospects in digital marketing, analytics, or e-commerce management. Our unique curriculum blends theoretical knowledge with hands-on projects, ensuring you're ready to implement what you learn immediately. This Executive Certificate in E-commerce Metrics and KPIs is your fast track to success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce Key Performance Indicators (KPIs): Definition, Categorization, and Selection
• Website Analytics Fundamentals: Google Analytics Implementation and Interpretation for E-commerce
• Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) Optimization
• Conversion Rate Optimization (CRO) Strategies and A/B Testing Methodologies
• Revenue and Profitability Metrics: Analyzing Gross Merchandise Value (GMV), Net Sales, and Profit Margins
• Inventory Management and its impact on E-commerce KPIs
• Customer Lifetime Value (CLTV) and its role in long-term e-commerce success
• E-commerce Marketing ROI Measurement and Reporting
• Data Visualization and Dashboard Creation for E-commerce Performance Monitoring

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Executive Certificate in E-commerce Metrics & KPIs: UK Job Market Insights

E-commerce Career Roles (UK) Description
E-commerce Manager Oversees all aspects of online sales, from strategy to execution, including KPI monitoring and analysis. High demand for strategic thinking and leadership.
Digital Marketing Analyst Analyzes website traffic, campaign performance, and customer behavior to optimize marketing ROI. Requires strong analytical and data visualization skills.
E-commerce Data Analyst Focuses on extracting insights from large datasets to improve website performance, customer experience, and business decision-making. Proficiency in SQL and data mining crucial.
Conversion Rate Optimizer Specializes in improving website conversion rates through A/B testing, user experience optimization, and data analysis. A strong understanding of user behavior is vital.
E-commerce Business Analyst Bridges the gap between business needs and technical solutions, identifying opportunities for growth and improvement in e-commerce operations. Requires strong communication and problem-solving skills.

Key facts about Executive Certificate in E-commerce Metrics and KPIs

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An Executive Certificate in E-commerce Metrics and KPIs provides professionals with the essential skills to analyze and interpret key performance indicators within the dynamic e-commerce landscape. This program equips participants with the data-driven decision-making abilities crucial for success in online retail and digital marketing.


Learning outcomes typically include mastering the use of various e-commerce analytics tools, understanding and applying key performance indicators (KPIs) such as conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV), and developing strategies for optimizing online sales and marketing campaigns. Participants gain proficiency in interpreting data visualizations and dashboards to inform strategic business decisions.


The duration of these programs varies, ranging from a few weeks to several months, often depending on the intensity and depth of the curriculum. Many programs offer flexible learning options to accommodate busy professionals. The curriculum is frequently designed to be practical and immediately applicable, making the learning experience highly relevant to current industry needs.


The industry relevance of an Executive Certificate in E-commerce Metrics and KPIs is undeniable. In today's data-driven world, e-commerce businesses heavily rely on robust analytics to understand customer behavior, measure campaign effectiveness, and ultimately drive profitability. Graduates are well-positioned for career advancement within e-commerce, digital marketing, and business analytics roles.


This certificate enhances resumes and demonstrates a commitment to data-driven decision-making. Graduates can leverage their new skills to optimize online stores, manage digital marketing budgets more effectively, and contribute to increased revenue generation. This makes the program a valuable investment for professionals seeking to advance their careers in the competitive e-commerce sector.


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Why this course?

An Executive Certificate in E-commerce Metrics and KPIs is increasingly significant in today’s UK market. The UK’s e-commerce sector is booming, with online retail sales accounting for a substantial portion of total retail sales. Understanding and effectively utilizing key performance indicators (KPIs) is crucial for success. A recent study showed that 70% of UK businesses lack the necessary data analytics skills to fully optimize their online operations. This highlights a major skills gap that this certificate directly addresses.

This certificate equips professionals with the expertise to analyze critical e-commerce metrics such as conversion rates, customer acquisition cost (CAC), average order value (AOV), and return on investment (ROI). By mastering these, businesses can enhance their strategies, improve profitability, and gain a competitive edge. The ability to interpret and apply data-driven insights is highly valued by employers, making this certificate a valuable asset in a competitive job market.

KPI Importance (%)
Conversion Rate 85
Customer Acquisition Cost 70
Average Order Value 65
Return on Investment 90

Who should enrol in Executive Certificate in E-commerce Metrics and KPIs?

Ideal Profile Key Characteristics
Executive Certificate in E-commerce Metrics and KPIs is perfect for ambitious professionals Seeking to enhance their understanding of digital business analytics and key performance indicators (KPIs). With the UK e-commerce market valued at over £800 billion (Source: Statista), mastering e-commerce data analysis is crucial for career advancement.
Current or aspiring e-commerce managers, digital marketing specialists, and business analysts This program will empower you to drive data-informed decisions, improving conversion rates, customer lifetime value (CLTV), and overall business profitability. Learn to track essential metrics and interpret data to optimize online strategies.
Entrepreneurs and business owners leading online ventures Gain a competitive edge by mastering data analysis techniques. Understand how to use website analytics, ROI calculations, and other crucial e-commerce metrics to scale your online business effectively. The UK's thriving digital landscape demands data-driven leadership.