Executive Certificate in CRM Customer Engagement

Sunday, 15 February 2026 22:52:21

International applicants and their qualifications are accepted

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Overview

Overview

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Executive Certificate in CRM Customer Engagement: Master the art of building lasting customer relationships.


This program is designed for executives seeking to optimize customer relationship management (CRM) strategies. Learn to leverage CRM software effectively.


Develop data-driven insights and enhance customer loyalty. Improve sales performance and marketing ROI through targeted campaigns. Gain practical skills in CRM implementation and customer journey mapping.


CRM best practices are emphasized. Elevate your leadership in customer engagement.


Ready to transform your organization's customer interactions? Explore the Executive Certificate in CRM Customer Engagement today!

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CRM Customer Engagement mastery awaits! This Executive Certificate elevates your skills in customer relationship management, providing practical, hands-on training in salesforce and other leading platforms. Gain in-depth knowledge of customer data analytics, marketing automation, and strategic customer engagement. Boost your career prospects with high-demand skills sought after by top companies. Our unique blended learning approach, combining online modules with interactive workshops, ensures personalized support. Become a CRM expert and unlock career advancement opportunities in sales, marketing, or customer service.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• CRM Strategy and Planning
• Customer Relationship Management (CRM) Software Implementation
• Data Analytics for CRM: Measuring ROI and Customer Lifetime Value
• Sales Force Automation and CRM Integration
• Customer Segmentation and Targeting
• Marketing Automation and CRM
• Customer Service and Support using CRM
• CRM Reporting and Dashboards

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (CRM Customer Engagement) Description
CRM Manager (UK) Leads CRM strategy, implementation, and optimization, maximizing customer engagement and ROI. Requires strong leadership and analytical skills.
Customer Success Manager (UK) Focuses on customer retention and satisfaction, leveraging CRM data to improve engagement and proactively address issues. Excellent communication and relationship-building skills are essential.
CRM Analyst (UK) Analyzes CRM data to identify trends, improve processes, and enhance customer engagement. Strong analytical and technical skills are needed.
Salesforce Administrator (UK) Manages and maintains the Salesforce CRM system, ensuring data integrity and user satisfaction. Technical expertise in Salesforce administration is crucial.
Marketing Automation Specialist (UK) Automates marketing campaigns and customer journeys within the CRM system, optimizing engagement and conversion rates. Strong understanding of marketing automation tools is essential.

Key facts about Executive Certificate in CRM Customer Engagement

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An Executive Certificate in CRM Customer Engagement provides professionals with the skills and knowledge to effectively leverage CRM systems for enhanced customer relationships. The program focuses on practical application, enabling participants to immediately impact their organization's customer interaction strategies.


Learning outcomes typically include mastering CRM software functionalities, designing effective customer engagement strategies, analyzing customer data for improved decision-making, and implementing best practices in customer relationship management. Participants develop expertise in salesforce automation, marketing automation, and customer service optimization techniques.


The duration of these certificate programs varies, but many are completed within a few months through a blend of online coursework, workshops, and potentially case studies. The flexibility caters to busy professionals seeking to upskill without extensive time commitment.


Industry relevance is paramount. This CRM Customer Engagement certification is highly sought after across numerous sectors, including sales, marketing, customer service, and business analytics. Graduates are equipped to navigate the evolving landscape of customer relationship management and contribute significantly to their organizations' success through improved customer satisfaction and increased profitability. Key skills like data analytics and salesforce administration are highly valued.


Ultimately, an Executive Certificate in CRM Customer Engagement offers a powerful combination of practical training and theoretical knowledge, leading to enhanced career prospects and a deeper understanding of customer-centric business strategies. The program emphasizes the importance of customer lifetime value and efficient customer service management.

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Why this course?

An Executive Certificate in CRM Customer Engagement is increasingly significant in today's UK market. Businesses are recognizing the crucial role of effective CRM strategies in driving growth and improving customer retention. The UK’s digital economy is booming, with a recent study showing 85% of businesses now using some form of CRM technology.

This heightened reliance on CRM systems underscores the value of specialized training. The certificate equips professionals with the strategic and technical skills to optimize CRM deployment, maximizing ROI. A recent report highlighted that UK companies with advanced CRM strategies experience a 25% increase in customer lifetime value. By mastering advanced CRM techniques like customer segmentation and personalized marketing, professionals gain a competitive advantage.

CRM Skill Importance (%)
Data Analysis 90
Marketing Automation 85
Sales Force Automation 80

Who should enrol in Executive Certificate in CRM Customer Engagement?

Ideal Candidate Profile Key Skills & Experience
Our Executive Certificate in CRM Customer Engagement is perfect for ambitious professionals aiming to elevate their customer relationship management (CRM) skills. Are you a marketing manager striving for improved customer lifetime value or a sales leader seeking to boost conversion rates? Perhaps you're a project manager responsible for implementing new CRM systems or a business owner looking to enhance customer loyalty and engagement. This program benefits those with experience in sales, marketing, or project management, particularly those managing CRM systems or customer data. Prior knowledge of CRM software is helpful, but not essential. (Note: According to recent UK statistics, businesses with strong CRM strategies report significantly higher customer retention rates.)
This certificate is also ideal for those seeking to advance their careers within customer-centric organisations. The program helps upskill professionals in areas like data analysis, relationship building, and strategic planning. This aligns with the increasing demand in the UK for professionals adept in digital marketing and data-driven customer relationship management. Strong analytical and communication skills are beneficial, along with an understanding of data analysis techniques relevant to improving customer experience. The ability to work collaboratively and strategically is also essential for success.