E-commerce Analytics in Google Analytics Reports

Monday, 29 September 2025 19:52:20

International applicants and their qualifications are accepted

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Overview

Overview

E-commerce Analytics in Google Analytics reports provides crucial insights into your online store's performance. It's designed for online retailers, marketing managers, and website owners.


Understand key metrics like revenue, conversion rate, and average order value. Track product performance and identify top sellers. E-commerce Analytics helps optimize your marketing strategies and improve your customer experience. Analyze user behavior, from product views to checkout completion.


E-commerce Analytics empowers data-driven decisions. Unlock your store's full potential! Learn more and start optimizing today.

E-commerce Analytics in Google Analytics reports unlocks the secrets to thriving online businesses. Master Google Analytics' powerful features for in-depth analysis of your online store's performance. Learn to interpret key metrics like conversion rate, average order value, and customer acquisition cost, driving strategic decision-making. This course provides hands-on training in data visualization and reporting, boosting your skillset for roles in digital marketing, business analytics, or data science. Gain a competitive edge with expert instruction on e-commerce tracking and advanced Google Analytics techniques. Enhance your career prospects with in-demand skills.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **E-commerce Conversion Rate:** This key metric shows the percentage of website sessions that result in a completed purchase. Analyzing this helps understand the effectiveness of marketing efforts and website optimization.
• **Average Order Value (AOV):** Understanding the average amount spent per order provides insights into customer spending habits and potential areas for upselling or cross-selling.
• **Customer Acquisition Cost (CAC):** This crucial metric measures the cost of acquiring a new customer, helping businesses optimize their marketing spend for better ROI.
• **Revenue per User (RPU):** A valuable metric that displays the average revenue generated by each unique user on the e-commerce site.
• **Shopping Cart Abandonment Rate:** This essential metric tracks the percentage of users who add items to their cart but do not complete the purchase. Identifying the reasons for this is vital for improvements.
• **Return on Ad Spend (ROAS):** This measures the effectiveness of advertising campaigns by comparing ad spend to revenue generated, a critical aspect of *Google Analytics e-commerce* reporting.
• **Bounce Rate (for product pages):** Analyzing the bounce rate specifically for product pages can highlight issues with product descriptions, images, or page loading speed, affecting sales.
• **Average Session Duration (for product pages):** Longer session durations on product pages might correlate with higher conversion rates, indicating engaged and interested users.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Title (Primary Keyword: Data Analyst) Description Salary Range (GBP)
Senior Data Analyst (Secondary Keyword: BI) Lead data analysis projects, develop dashboards, and present insights to stakeholders. Requires advanced SQL and visualisation skills. £55,000 - £80,000
Junior Data Analyst (Secondary Keyword: Python) Support senior analysts, perform data cleaning and manipulation, and assist with report generation. Good Python programming skills are beneficial. £30,000 - £45,000
E-commerce Data Scientist (Primary Keyword: Machine Learning) Develop machine learning models for predicting customer behavior and optimizing marketing campaigns. Strong experience in statistical modelling is crucial. £60,000 - £90,000
Digital Marketing Analyst (Primary Keyword: SEO) Analyze website traffic, campaign performance, and customer acquisition costs. Strong SEO and Google Analytics expertise required. £40,000 - £65,000

Key facts about E-commerce Analytics in Google Analytics Reports

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E-commerce analytics within Google Analytics reports offer invaluable insights into online store performance. Learning outcomes include mastering the interpretation of key metrics like conversion rates, average order value, and customer acquisition cost. This allows for data-driven decision-making to optimize marketing strategies and enhance revenue generation.


The duration of training varies depending on the depth of coverage. A basic understanding can be achieved in a few hours, focusing on core e-commerce reports and dashboards. However, mastering advanced features like custom segmentation and attribution modeling requires a more significant time commitment, potentially spanning several days or weeks.


The relevance of E-commerce analytics in Google Analytics is paramount across virtually all industries utilizing online sales channels. From retail and fashion to technology and subscription services, understanding website traffic, customer behavior, and sales performance is critical for success. Analyzing sales funnels and bounce rates provides crucial information for improving the user experience and ultimately boosting online sales and profitability. Effective use of Google Analytics for e-commerce helps businesses understand customer journey mapping and optimize their digital marketing efforts.


In summary, proficiency in E-commerce analytics within Google Analytics empowers businesses to make data-driven decisions, leading to improved website performance, increased sales, and enhanced customer satisfaction. The skills gained are highly sought after and directly translate into tangible improvements in business outcomes.

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Why this course?

E-commerce Analytics in Google Analytics reports are crucial for UK businesses navigating the competitive online landscape. Understanding online customer behavior is paramount for growth. According to IMRG Capgemini e-Retail Sales Index, UK online retail sales grew by 1.3% year-on-year in August 2023, highlighting the continued importance of digital channels. Analyzing key metrics like conversion rates, average order value, and customer acquisition cost within Google Analytics provides actionable insights.

Effective e-commerce analytics allows businesses to optimize their websites, marketing campaigns, and customer journeys. For example, identifying high-bounce rate pages helps pinpoint areas needing improvement. Analyzing product performance reveals which items are driving sales and which need promotional support. This data-driven approach ensures resources are allocated efficiently, maximizing ROI.

Metric Value
Average Order Value £65
Conversion Rate 3.5%
Customer Acquisition Cost £12

Who should enrol in E-commerce Analytics in Google Analytics Reports?

Ideal Audience for E-commerce Analytics in Google Analytics Reports
E-commerce Analytics in Google Analytics Reports is perfect for online retailers and business owners keen to unlock the potential of data-driven decision-making. In the UK, over 80% of consumers shop online, making robust analytics crucial for success. This course is ideal for marketing managers, digital analysts, and anyone involved in online sales, helping you master key metrics like conversion rate, average order value, and customer acquisition cost. Understanding your website traffic, user behavior, and sales performance is key, so learn to leverage Google Analytics' powerful tools for enhanced e-commerce insights. Gain a competitive edge by optimizing your online store and boosting your ROI. This course will empower you to use the available data to improve your site's performance and grow your UK business.