Data-driven Competitive Analysis in Google Analytics Reports

Thursday, 26 February 2026 07:30:23

International applicants and their qualifications are accepted

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Overview

Overview

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Data-driven competitive analysis in Google Analytics reports empowers businesses to understand their market landscape. It leverages website traffic data, keyword analysis, and audience demographics.


By analyzing competitor website data, you can identify key performance indicators (KPIs) and benchmark your own website performance. Understand audience acquisition strategies and content effectiveness.


This approach allows for informed strategic decision-making. Data-driven competitive analysis provides actionable insights for improving your online presence and gaining a competitive advantage.


Gain a deeper understanding of your competitors and unlock growth opportunities. Explore our comprehensive guide on data-driven competitive analysis now!

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Data-driven Competitive Analysis in Google Analytics Reports empowers you to unlock hidden insights. Master Google Analytics to dissect competitor strategies, identify market gaps, and gain a decisive edge. This course provides hands-on training in keyword research, website traffic analysis, and conversion rate optimization, all within the powerful Google Analytics platform. Learn to perform advanced segmentation, build compelling dashboards, and discover lucrative opportunities. Boost your career prospects with in-demand data analysis skills applicable across all industries. Become a data-driven decision-maker and transform your analytical capabilities. Data-driven Competitive Analysis is your key to success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Acquisition Overview: Website Traffic Sources**
• **Audience Demographics & Interests: User Segmentation for Competitive Analysis**
• **Behavior: Engagement Metrics & Content Performance (Competitor Analysis)**
• **Conversions: Goal Completions & Revenue Attribution (Competitive Benchmarking)**
• **Custom Reports: Competitor Website Performance Comparison**
• **Attribution Modeling: Understanding Multi-Channel Customer Journeys (Competitive Landscape)**
• **Technology & Devices: User Device Analysis (Competitive Insights)**
• **Channel Grouping: Analyzing Traffic Sources for Effective Strategy**

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description UK Market Trend
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Data Scientist (Machine Learning Engineer) Analyze large datasets, build predictive models using machine learning techniques. Booming sector. Rapidly expanding market.
Cybersecurity Analyst (Penetration Tester) Identify and mitigate cybersecurity threats. Critical role in today's digital landscape. High and increasing demand.
Cloud Engineer (AWS/Azure) Design, implement, and manage cloud infrastructure. Essential for modern businesses. Consistent high demand.

Key facts about Data-driven Competitive Analysis in Google Analytics Reports

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Data-driven competitive analysis within Google Analytics reports offers invaluable insights into your competitors' performance, enabling informed strategic decisions. Learning outcomes include identifying key competitor websites, understanding their traffic sources, and analyzing their conversion rates. This facilitates a comprehensive understanding of their strengths and weaknesses, crucial for effective market positioning.


The duration required for effective data-driven competitive analysis varies, depending on the complexity of the analysis and the data available. A basic overview can be completed within a few hours, while a more in-depth analysis might take several days, incorporating tools like SEMrush or Ahrefs for supplementary data beyond Google Analytics' core functionalities. This process may involve analyzing website traffic, keyword rankings, and social media engagement metrics.


The relevance of data-driven competitive analysis spans across numerous industries. From e-commerce and SaaS to healthcare and finance, understanding your competitor's digital footprint is crucial for success. By leveraging Google Analytics data, businesses can gain a competitive edge, optimize their strategies, and identify untapped market opportunities. Effective analysis requires a solid understanding of website analytics and digital marketing principles.


In conclusion, mastering data-driven competitive analysis using Google Analytics provides a significant advantage. By focusing on key metrics and leveraging available resources, businesses can significantly enhance their market position and achieve sustainable growth. The insights gained will inform marketing strategies, improve website design, and refine content creation.

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Why this course?

Data-driven competitive analysis, using Google Analytics reports, is crucial for success in today's UK market. Understanding competitor strategies is vital; for example, e-commerce in the UK saw a 25% year-on-year growth in 2023 (source: hypothetical UK retail statistics). This necessitates leveraging data to inform strategic decisions.

Metric Competitor A Competitor B
Average Order Value (£) 65 50
Conversion Rate (%) 3.5 2.8

Analyzing key performance indicators (KPIs) like conversion rates and average order values, as shown above, provides actionable insights. This allows businesses to refine their strategies, enhance their digital marketing efforts, and ultimately gain a competitive edge in the dynamic UK market.

Who should enrol in Data-driven Competitive Analysis in Google Analytics Reports?

Ideal Audience for Data-Driven Competitive Analysis in Google Analytics
Data-driven competitive analysis, using Google Analytics reports, is perfect for marketers, business analysts, and digital strategists seeking a competitive edge. Understanding key performance indicators (KPIs) like website traffic, bounce rates, and conversion rates allows for insightful benchmark comparisons against competitors. In the UK, for example, over 80% of businesses now rely on digital marketing, making competitive analysis critical for success. This course empowers you to leverage data for superior strategic decision-making, improving your ROI and market share. It's suitable for those with some Google Analytics experience who want to deepen their analytical skills, uncover hidden competitor strategies and gain a thorough understanding of market positioning, leading to better online marketing performance.