Customer Relationship Management in E-commerce Sales Funnels

Tuesday, 24 February 2026 15:10:18

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Management (CRM) is crucial for e-commerce success. It streamlines sales funnels.


CRM systems manage customer interactions. This includes lead generation, email marketing, and post-purchase engagement.


E-commerce businesses of all sizes benefit. Better customer retention is key. Improved customer lifetime value is a direct result of effective CRM.


CRM software automates repetitive tasks. This frees up time for personalized interactions.


Understand your customers better. Boost your sales using powerful CRM strategies. Learn how CRM in e-commerce sales funnels can transform your business.


Explore our comprehensive CRM training today!

Customer Relationship Management (CRM) in e-commerce sales funnels is essential for boosting your online business. This course teaches you to leverage CRM systems to nurture leads, improve customer retention, and maximize sales. Learn to analyze sales data, segment your audience, and personalize marketing efforts for increased conversions. Master automation techniques for email marketing and social media engagement. CRM strategies will unlock exponential growth. This specialized training offers excellent career prospects in e-commerce and digital marketing. Gain a competitive edge with our unique, practical approach to CRM integration and funnel optimization. Become a CRM expert today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Lead Capture & Management:** This unit focuses on collecting customer data (email addresses, names, etc.) through various touchpoints in the sales funnel, like landing pages and website forms. Efficient management of this data is crucial for targeted communication.
• **Customer Segmentation:** Divide your customer base into targeted groups based on demographics, purchase history, behaviour, and other relevant criteria for personalized marketing and improved customer journey mapping.
• **Automated Email Marketing:** Utilize automated email sequences to nurture leads, send abandoned cart reminders, and follow up post-purchase. This enhances customer engagement and drives sales.
• **CRM Integration with E-commerce Platform:** Seamless integration of your CRM with your e-commerce store (Shopify, WooCommerce, etc.) allows for real-time data synchronization, providing a unified view of customer interactions across all channels.
• **Customer Support & Ticketing System:** Efficiently manage customer inquiries and resolve issues through a centralized ticketing system. Excellent customer service directly impacts retention rates and positive word-of-mouth referrals.
• **Personalized Recommendations:** Leverage data to offer personalized product recommendations, enhancing the customer experience and increasing average order value (AOV). This is key to improving customer lifetime value (CLTV).
• **Customer Feedback & Reviews Management:** Collect and analyze customer feedback through surveys, reviews, and social media monitoring. This provides invaluable insights for continuous improvement.
• **Reporting & Analytics:** Monitor key metrics (conversion rates, customer lifetime value, churn rate, etc.) to track the effectiveness of your CRM strategies and make data-driven improvements to your e-commerce sales funnel.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Customer Relationship Management in E-commerce: UK Job Market Insights

Role Description
E-commerce Customer Service Manager (Primary Keyword: E-commerce, Secondary Keyword: Manager) Leads and mentors a team focused on providing exceptional customer support within an online retail environment. Requires strong leadership and problem-solving skills.
Digital Marketing Executive (Primary Keyword: Digital, Secondary Keyword: Marketing) Develops and implements strategies to enhance customer engagement and drive sales through digital channels, using CRM data to personalize campaigns. Excellent analytical abilities are crucial.
CRM Analyst (Primary Keyword: CRM, Secondary Keyword: Analyst) Analyzes customer data to identify trends and improve customer experience. Proficient in using CRM software and data visualization tools. Strong data analysis skills are essential.
E-commerce Sales Representative (Primary Keyword: E-commerce, Secondary Keyword: Sales) Builds relationships with online customers, manages inquiries, and drives sales growth through effective communication and account management. Excellent communication and negotiation skills needed.

Key facts about Customer Relationship Management in E-commerce Sales Funnels

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Effective Customer Relationship Management (CRM) is paramount to success within e-commerce sales funnels. This training focuses on leveraging CRM systems to optimize customer interactions, leading to increased sales and improved customer lifetime value. You'll learn to segment audiences, personalize marketing efforts, and nurture leads effectively.


Learning outcomes include mastering CRM software functionality, developing targeted marketing strategies, improving customer retention rates, and enhancing sales conversion through automated workflows. You will gain practical skills in data analysis to inform your CRM strategies and understand customer behavior within the sales funnel.


The course duration is approximately 8 weeks, incorporating both theoretical learning and hands-on practical exercises using popular e-commerce platforms and CRM tools. This blended learning approach ensures you gain practical experience in managing the complete customer lifecycle within a digital environment.


The e-commerce industry's reliance on data-driven decision-making makes strong CRM skills highly sought after. This course directly addresses the current industry needs for effective lead generation, sales conversion optimization, and improved customer service. Graduates will be well-prepared to handle marketing automation, email marketing, and social media marketing integration within CRM systems.


Furthermore, understanding and applying CRM strategies to enhance the customer journey, including pre-purchase, purchase, and post-purchase phases, is critical for long-term business success. This program provides the necessary knowledge to analyze customer data for effective segmentation and targeted marketing campaigns. Topics include sales forecasting, customer satisfaction surveys, and building loyalty programs.

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Why this course?

Metric Percentage
Customer Retention Rate 25%
Average Order Value 30%
Customer Lifetime Value 40%

Customer Relationship Management (CRM) is paramount in today's competitive e-commerce landscape. Effective CRM strategies are crucial for driving sales funnel success in the UK market. According to recent studies, a significant percentage of UK businesses struggle with effective customer retention, impacting profitability and growth. For instance, a substantial 75% of businesses fail to leverage customer data effectively. This highlights the pressing need for robust CRM systems that integrate seamlessly within e-commerce sales funnels. Integrating CRM allows businesses to personalize customer journeys, enhancing customer engagement and boosting conversion rates. By analyzing customer data, businesses can identify patterns and trends that allow them to deliver targeted marketing campaigns and provide exceptional customer service, leading to increased customer lifetime value and improved ROI. The data below shows the potential impact of improved CRM on key e-commerce metrics in the UK.

Who should enrol in Customer Relationship Management in E-commerce Sales Funnels?

Ideal Customer Relationship Management (CRM) User Profile in E-commerce Description UK Relevance
Existing Customers with Purchase History Leverage CRM for targeted email marketing, personalized product recommendations, and loyalty programs to boost customer lifetime value (CLTV) and repeat purchases. Effective customer retention strategies are crucial for e-commerce success. Over 70% of UK consumers are more likely to purchase from brands offering personalized experiences (Source: Statista).
High-Value Customers (HV) Prioritize these customers with exclusive offers and dedicated support to maximize their contribution to your e-commerce sales funnel. CRM helps segment and identify these high-value customers. Businesses can significantly increase profitability by focusing on high-value customer retention.
Engaged Website Visitors (Leads) Capture leads through forms and integrate with CRM for effective nurturing and conversion to paying customers via automated email sequences and personalized onboarding. High conversion rates are crucial for e-commerce success in a competitive UK market.
Subscribers to Email Lists Use CRM to segment your email list based on interests and past behaviour, allowing for highly targeted marketing campaigns to improve conversion rates across your e-commerce sales funnel. Email marketing remains a highly effective tool for UK e-commerce businesses.