Certified Specialist Programme in YouTube Ad Formats

Tuesday, 24 February 2026 21:43:37

International applicants and their qualifications are accepted

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Overview

Overview

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YouTube Ad Formats: Master the art of YouTube advertising with our Certified Specialist Programme.


This intensive programme covers all major YouTube ad types, including skippable and non-skippable ads, bumper ads, and more.


Learn to design effective video ads, optimise campaigns for maximum ROI, and track key performance indicators (KPIs).


Ideal for marketers, agencies, and anyone seeking to leverage the power of YouTube advertising. Gain a competitive edge with our YouTube Ad Formats certification.


Unlock your YouTube advertising potential. Explore the programme details and register today!

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YouTube Ad Formats: Master the art of impactful YouTube advertising with our Certified Specialist Programme. Gain in-depth knowledge of all major ad formats, including skippable and non-skippable ads, bumper ads, and more. This comprehensive YouTube advertising course equips you with the skills to create high-converting campaigns, boosting your career prospects in digital marketing and advertising. Learn advanced targeting strategies and analytics interpretation for optimal ROI. Become a certified specialist and unlock exciting career opportunities in a high-demand field. Unlock your potential and become a YouTube advertising expert!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• YouTube Ad Formats Overview & Best Practices
• In-Stream Ads: Skippable & Non-Skippable (including bumper ads)
• Outstream Ads: Reaching Viewers Beyond YouTube
• Display Ads: Image & Text-Based Ads on YouTube
• Masthead Ads: High-Impact Brand Awareness Campaigns
• Video Discovery Ads: Appearing in Search & Suggested Videos
• YouTube Ad Targeting & Audience Selection (including demographics, interests, keywords)
• Measuring YouTube Ad Performance & Reporting (including key metrics)
• Optimizing YouTube Ad Campaigns for ROI
• Advanced YouTube Ad Strategies & Best Practices (including A/B testing)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Primary Keywords Secondary Keywords
YouTube Ads Specialist Manage and optimize YouTube advertising campaigns, focusing on achieving client objectives through effective targeting and creative strategies. Deep understanding of YouTube ad formats is essential. YouTube Ads, Campaign Management, Targeting Bidding Strategies, Performance Analysis, ROI
Certified YouTube Ads Consultant Provide expert advice and guidance to clients on all aspects of YouTube advertising. Develop customized strategies, conduct in-depth analysis and report on performance. A high level of certification is a must. YouTube Advertising, Strategy, Consultation Client Management, Reporting, Data Analysis
YouTube Ads Performance Analyst Analyze campaign data, identify trends, and recommend optimization strategies to maximize ROI. Expertise in Google Analytics and other reporting tools is critical. Data Analysis, Performance Optimization, Analytics YouTube Ads Reporting, Google Analytics, KPI Tracking

Key facts about Certified Specialist Programme in YouTube Ad Formats

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The Certified Specialist Programme in YouTube Ad Formats is a comprehensive training designed to equip professionals with in-depth knowledge of YouTube's diverse advertising ecosystem. This program covers various ad formats, focusing on effective campaign strategies and best practices.


Learning outcomes include mastering the nuances of different YouTube ad formats, such as skippable and non-skippable in-stream ads, bumper ads, and non-skippable ads, alongside understanding audience targeting and measurement tools. You'll also learn how to optimize campaigns for maximum ROI and effectively analyze performance data. This expertise directly translates to improved YouTube advertising performance.


The duration of the Certified Specialist Programme in YouTube Ad Formats varies depending on the chosen learning path, typically ranging from several weeks to a couple of months. Self-paced modules allow for flexible learning, fitting seamlessly into busy schedules. The program includes practical exercises and case studies to reinforce learning and enhance understanding of real-world application.


In today's digital landscape, YouTube advertising is crucial for reaching a vast audience. This program's industry relevance is undeniable, providing participants with highly sought-after skills. Graduates gain a competitive edge in the job market and can confidently manage complex YouTube ad campaigns, leveraging insights from display advertising and video advertising expertise.


Successful completion earns you a valuable certification, demonstrating your proficiency in YouTube ad formats and enhancing your professional credibility. This certification signals to employers your mastery of YouTube advertising best practices, including performance marketing, and digital marketing skills.

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Why this course?

The Certified Specialist Programme in YouTube Ad Formats is increasingly significant in today's UK digital marketing landscape. With over 80% of UK adults using YouTube, mastering YouTube advertising is crucial for effective campaign strategies. The programme equips professionals with the expertise to navigate the various ad formats, optimising campaigns for maximum ROI. Understanding nuances like TrueView In-Stream ads, bumper ads, and non-skippable ads is paramount given the platform's evolving algorithms and user behaviours.

Current trends show a rising preference for video advertising, exceeding other digital formats in engagement. This makes the YouTube advertising certification a highly sought-after credential. Data from a recent study shows a clear upward trend in UK businesses utilizing YouTube ads for lead generation.

Year UK Businesses Using YouTube Ads
2021 65%
2022 72%
2023 (projected) 80%

Who should enrol in Certified Specialist Programme in YouTube Ad Formats?

Ideal Audience for YouTube Ad Formats Certification
A Certified Specialist Programme in YouTube Ad Formats is perfect for marketing professionals, agencies, and business owners aiming to master video advertising. Are you a digital marketer in the UK struggling to optimise your YouTube campaigns?
This programme is designed for individuals with some prior experience in digital marketing and advertising who want to boost their skills in YouTube video ads, including In-Stream, Bumper, and Non-Skippable ads. With over 40 million UK users actively watching YouTube (Source: Statista), mastering YouTube ads is crucial for reaching your target audience. Improve your understanding of ad targeting, campaign management, and performance analysis. This program provides the expertise to improve ROI and elevate your YouTube advertising strategies to a higher level.
If you want to advance your career in digital marketing or become a more competitive and effective marketer, this certification is an invaluable asset.