Certified Specialist Programme in Social Media Listening and Customer Insights

Wednesday, 25 February 2026 09:19:06

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Social Media Listening and Customer Insights equips you with the skills to master social media analytics.


Learn to leverage social listening techniques and extract valuable customer insights. This program focuses on data analysis and sentiment analysis.


Understand how to interpret social media data for improved brand reputation management and strategic decision-making. The program is ideal for marketing professionals, analysts, and anyone seeking to enhance their understanding of Social Media Listening and Customer Insights.


Become a certified specialist and elevate your career. Explore the program details today!

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Social Media Listening and Customer Insights: Become a Certified Specialist! This intensive programme equips you with advanced analytics skills to transform social data into actionable business intelligence. Master sentiment analysis, competitive intelligence, and brand reputation management. Gain hands-on experience with leading social listening platforms. Unlock lucrative career prospects as a Social Media Analyst, Market Researcher, or Customer Experience Manager. Develop in-demand skills and boost your earning potential with our unique, industry-focused curriculum and guaranteed job placement assistance. Become a certified expert in social media today!

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Social Media Listening Fundamentals: Introduction to social listening, its benefits, and strategic applications.
• Setting up Social Listening Campaigns: Defining objectives, identifying keywords & hashtags, choosing the right tools (brand monitoring, social media analytics).
• Data Analysis & Interpretation: Sentiment analysis, topic modeling, volume tracking, and visualization of social media data for actionable insights.
• Customer Journey Mapping with Social Data: Utilizing social listening data to understand customer pain points, preferences, and the overall customer experience.
• Competitive Analysis & Benchmarking: Tracking competitor activity, identifying brand mentions, and analyzing market trends using social media intelligence.
• Social Media Crisis Management: Identifying and responding to negative sentiment, managing online reputation, and mitigating potential PR crises.
• Reporting and Presentation of Insights: Communicating findings effectively through compelling data visualizations and actionable recommendations to stakeholders.
• Advanced Social Listening Techniques: Exploring sentiment analysis algorithms, natural language processing (NLP) and predictive analytics.
• Ethical Considerations & Data Privacy in Social Listening: Understanding the legal and ethical implications of data collection and analysis, including GDPR compliance.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description
Social Media Listening Specialist Analyze social media data to identify trends and customer sentiment, providing actionable insights for marketing and customer service strategies.
Customer Insights Analyst (Social Media Focus) Extract valuable information from social media platforms to understand customer needs, preferences, and pain points, driving product development and improvement.
Digital Marketing Manager (Social Listening Expertise) Lead social media marketing campaigns, leveraging social listening data to optimize content strategy and target audience engagement.
Social Media Strategist (Customer Insights) Develop and implement social media strategies based on in-depth customer insights derived from social listening and analytics.

Key facts about Certified Specialist Programme in Social Media Listening and Customer Insights

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The Certified Specialist Programme in Social Media Listening and Customer Insights equips professionals with the skills to effectively leverage social media data for actionable business decisions. This intensive program focuses on mastering social listening techniques and translating raw data into valuable customer insights.


Learning outcomes include proficiency in social media analytics tools, effective data interpretation for sentiment analysis and brand reputation management, and developing data-driven strategies to improve customer experience and engagement. Participants will learn to identify and track key performance indicators (KPIs) relevant to their organization.


The programme's duration is typically [Insert Duration Here], delivered through a blend of online modules, practical workshops, and case studies. This flexible learning approach allows professionals to integrate the training seamlessly with their existing commitments. The curriculum is regularly updated to reflect the latest trends in social media analytics and consumer behaviour.


This Certified Specialist Programme in Social Media Listening and Customer Insights holds significant industry relevance. In today's digital landscape, understanding customer sentiment and market trends is crucial for success. This program provides the expertise needed to stay ahead of the competition by leveraging social media data for strategic advantage. Graduates gain a competitive edge by demonstrating competency in social listening, market research, and customer relationship management (CRM).


The certification itself serves as a valuable credential, showcasing your expertise in social media listening and customer insights to potential employers. It demonstrates a commitment to professional development and a mastery of the essential skills required to thrive in today's data-driven business environment.

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Why this course?

The Certified Specialist Programme in Social Media Listening and Customer Insights is increasingly significant in today's UK market. Businesses are recognising the power of social media data to understand customer sentiment and improve their strategies. A recent study indicates that 70% of UK businesses now use social media for customer service, highlighting the growing demand for professionals skilled in social media listening and analysis.

Source Percentage
Social Media 70%
Surveys 20%
Focus Groups 10%

This Certified Specialist Programme equips professionals with the necessary skills to leverage this data, analyse trends, and provide valuable customer insights. The programme addresses the current industry need for professionals who can effectively utilise tools for social media listening and translate raw data into actionable business strategies, therefore enhancing competitiveness in the UK marketplace.

Who should enrol in Certified Specialist Programme in Social Media Listening and Customer Insights?

Ideal Audience for the Certified Specialist Programme in Social Media Listening and Customer Insights
This Certified Specialist Programme in Social Media Listening and Customer Insights is perfect for marketing professionals, particularly those in the UK, where over 80% of the population uses social media (source needed). Are you a market researcher needing to improve your data analysis skills and gain a deeper understanding of customer sentiment? Or perhaps a social media manager aiming to enhance your brand's social media strategy with actionable insights? This program is also ideal for business owners who want to harness the power of social media listening for improved customer relationship management (CRM) and informed decision-making. With a focus on practical application and industry-best practices, you'll master techniques for competitive analysis, brand monitoring and crisis communication. Elevate your career and become a certified expert in social media listening and customer insights!