Certified Specialist Programme in Social Media Listening Campaigns

Monday, 22 September 2025 11:51:17

International applicants and their qualifications are accepted

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Overview

Overview

Certified Specialist Programme in Social Media Listening Campaigns equips professionals with the skills to master social media listening. This programme focuses on strategic planning and data analysis.


Learn to identify key insights from social data. Develop effective social media monitoring strategies. Understand sentiment analysis and its impact on brand reputation.


The programme benefits marketing managers, brand specialists, and anyone needing to leverage social media listening for competitive intelligence. Gain a certified qualification enhancing your career prospects.


Become a Certified Specialist in Social Media Listening Campaigns. Explore the programme today!

Social Media Listening Campaigns: Master the art of strategic listening with our Certified Specialist Programme. Gain expert-level skills in data analysis, sentiment tracking, and competitive intelligence using advanced social media analytics tools. This intensive program provides hands-on experience building and executing impactful listening campaigns. Boost your career prospects in digital marketing, social media management, or brand reputation management. Unlock invaluable insights and become a sought-after specialist in social media analytics and campaign strategy.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Social Media Listening Fundamentals: Defining objectives, target audience, and KPIs for successful campaigns.
• Setting up Social Listening Tools and Technologies: Exploring various platforms and their functionalities for data collection and analysis.
• Data Collection and Management for Social Media Listening: Techniques for efficient data gathering, cleaning, and organization.
• Social Media Listening Campaign Strategy & Planning: Developing comprehensive strategies incorporating social listening for effective brand management and crisis communication.
• Advanced Social Listening Analytics & Reporting: Interpreting data, identifying trends, and creating compelling reports to showcase campaign impact and ROI.
• Sentiment Analysis and Brand Reputation Management: Utilizing sentiment analysis tools to understand public perception and mitigate negative feedback.
• Competitive Analysis and Benchmarking using Social Listening: Tracking competitor activity, identifying opportunities, and gaining a competitive edge.
• Crisis Communication & Management via Social Listening: Proactive monitoring and rapid response to online crises impacting brand reputation.
• Ethical Considerations in Social Media Listening: Addressing privacy concerns and responsible data handling.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Social Media Listening Specialist Analyze social media data to understand brand perception, identify trends, and inform marketing strategies. High demand for data analysis and communication skills.
Social Media Analyst (Digital Marketing) Track key performance indicators (KPIs) related to social media campaigns. Requires expertise in reporting and data visualization.
Social Media Insights Manager Develop and implement social listening strategies, provide actionable insights, and manage a team. Strong leadership and strategic planning skills essential.

Key facts about Certified Specialist Programme in Social Media Listening Campaigns

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The Certified Specialist Programme in Social Media Listening Campaigns equips participants with the skills to design, execute, and analyze social listening initiatives. This intensive program emphasizes practical application and real-world case studies, making it highly relevant to today's digital marketing landscape.


Upon completion of the programme, you'll be able to confidently develop comprehensive social listening strategies, utilizing advanced tools and techniques for data collection and analysis. You will also master interpreting social media sentiment, identifying brand mentions, and tracking key performance indicators (KPIs). Successful graduates receive a globally recognized certification, enhancing their career prospects and showcasing their expertise in social media analytics.


The programme duration is typically [Insert Duration Here], encompassing a blended learning approach that combines online modules, interactive workshops, and hands-on projects. This flexible structure allows professionals to integrate the learning effectively into their existing schedules. The curriculum covers a wide range of topics, including competitive analysis, reputation management, and crisis communication within the framework of social media listening.


The demand for specialists in social media listening is rapidly growing across various industries, including marketing, public relations, customer service, and brand management. A Certified Specialist in Social Media Listening Campaigns holds a significant advantage in the job market, demonstrating a deep understanding of social media intelligence and its crucial role in strategic decision-making.


This program is designed to help professionals gain a competitive edge in the field of digital marketing, providing them with the validated skills and knowledge necessary to excel in this dynamic and ever-evolving environment. The curriculum is regularly updated to reflect the latest trends and best practices in social media analytics and data interpretation.

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Why this course?

Certified Specialist Programme in Social Media Listening Campaigns is increasingly significant in the UK's competitive digital landscape. With over 85% of UK adults using social media (source needed for accurate statistic - replace with actual source), effective social listening is crucial for brands to understand consumer sentiment, identify emerging trends, and manage their online reputation. This programme equips professionals with the advanced skills needed to design, implement, and analyse social listening campaigns, translating raw data into actionable insights. The need for data-driven decision-making is paramount, particularly with the rising popularity of short-form video and influencer marketing in the UK.

Skill Importance
Data Analysis High
Tool Proficiency High
Report Writing Medium

Who should enrol in Certified Specialist Programme in Social Media Listening Campaigns?

Ideal Audience for Certified Specialist Programme in Social Media Listening Campaigns Characteristics
Marketing Professionals Over 70% of UK businesses use social media for marketing (source needed), and this programme equips you with advanced skills in social media analytics and listening campaign strategies for improved ROI. Develop your expertise in sentiment analysis and brand reputation management.
PR & Communications Specialists Gain a competitive edge in identifying and responding to crises proactively through effective social listening. This programme enhances crisis communication skills and improves overall brand perception.
Market Research Analysts Uncover valuable consumer insights and trends using advanced social media listening techniques. This programme develops your data analysis skills for effective market research.
Social Media Managers Elevate your social media management skills by learning to leverage social listening for data-driven decision-making. Enhance your campaign performance and gain a deeper understanding of audience behaviour.