Certified Specialist Programme in Service Business Marketing

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International applicants and their qualifications are accepted

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Overview

Overview

Certified Specialist Programme in Service Business Marketing equips you with the essential skills to excel in the dynamic service industry.


This programme focuses on service marketing strategies, customer relationship management (CRM), and digital marketing for services. Learn to develop effective marketing plans and build strong customer relationships.


Designed for marketing professionals, entrepreneurs, and service-based businesses, the Certified Specialist Programme in Service Business Marketing helps you drive growth and profitability.


Master service marketing techniques and gain a competitive edge. Boost your career prospects and unlock your business potential.


Explore the Certified Specialist Programme in Service Business Marketing today! Visit our website to learn more and enroll.

Certified Specialist Programme in Service Business Marketing empowers professionals to master the art of marketing intangible offerings. This intensive program provides practical skills in customer relationship management (CRM), digital marketing strategies, and service-specific branding. Develop a competitive edge with proven techniques, including lead generation and customer retention strategies. Our unique blend of theory and real-world case studies enhances your marketability. Boost your career prospects as a service marketing expert, securing high-demand roles with enhanced earning potential. Enroll today and transform your service business marketing expertise.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Service Marketing Fundamentals: Understanding the unique characteristics of services and their implications for marketing strategies.
• Service Blueprinting & Design: Mapping the customer journey and optimizing the service experience (customer journey mapping, service design thinking).
• Customer Relationship Management (CRM) in Services: Building and maintaining strong customer relationships through CRM systems and strategies.
• Service Quality Management & Measurement: Implementing and measuring service quality using various frameworks (SERVQUAL, service quality gap model).
• Pricing Strategies for Services: Developing effective pricing models for service businesses (value-based pricing, cost-plus pricing).
• Digital Marketing for Service Businesses: Leveraging digital channels to reach and engage target audiences (SEO, SEM, social media marketing).
• Service Innovation and Development: Creating new and improved service offerings to meet evolving customer needs.
• Service Sales & Revenue Management: Optimizing sales processes and revenue generation in service businesses.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Service Business Marketing Manager (UK) Develop and execute comprehensive marketing strategies for service-based businesses. Oversee branding, digital marketing, and client engagement initiatives, ensuring strong ROI.
Digital Marketing Specialist - Service Industry (UK) Implement digital marketing campaigns across various channels (SEO, SEM, social media) to drive leads and enhance brand visibility for service companies in the UK.
Client Relationship Manager (CRM) - Service Business (UK) Build and maintain strong relationships with clients, manage client expectations and ensure client satisfaction for service-based businesses, contributing to repeat business.
Market Research Analyst - Service Sector (UK) Conduct market research to identify opportunities and understand competitive landscapes for service businesses in the UK, driving strategic decision-making.

Key facts about Certified Specialist Programme in Service Business Marketing

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The Certified Specialist Programme in Service Business Marketing equips professionals with the advanced skills and knowledge needed to excel in today's competitive service industry. This intensive program focuses on developing a deep understanding of service marketing strategies and their practical application.


Learning outcomes include mastering customer relationship management (CRM) techniques, developing effective service marketing plans, and understanding advanced pricing and distribution strategies for service businesses. Participants will gain proficiency in digital marketing for services, including social media marketing and search engine optimization (SEO).


The program duration is typically six months, delivered through a blended learning approach combining online modules and in-person workshops. This flexible format allows professionals to continue working while upskilling, enhancing their professional development. The curriculum is regularly updated to reflect the latest industry trends and best practices in service marketing.


This Certified Specialist Programme in Service Business Marketing is highly relevant to various sectors, including consulting, healthcare, education, and hospitality. Graduates will be equipped with in-demand skills, making them highly sought after by employers. The certification significantly enhances career prospects and opens doors to advanced roles within the service sector. This program provides professionals with a competitive advantage and a strong foundation for professional growth.


Furthermore, the program emphasizes the development of crucial soft skills including effective communication, leadership, and problem-solving which are highly valued in all service-related industries. This holistic approach ensures graduates are well-prepared for the challenges and opportunities presented within dynamic service environments.

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Why this course?

A Certified Specialist Programme in Service Business Marketing is increasingly significant in today's competitive UK market. The service sector accounts for a substantial portion of the UK's GDP, with recent reports showing it contributing over 75%. This highlights the crucial role of effective marketing strategies for service-based businesses to thrive.

The demand for skilled professionals with expertise in service marketing is growing rapidly. A recent survey indicated that 60% of UK service businesses plan to increase their marketing budgets in the next year, highlighting the increasing importance of specialized marketing knowledge. This trend underscores the need for professionals to possess advanced skills in areas like customer relationship management (CRM), digital marketing, and data analytics within service sectors.

Service Sector Contribution to GDP (%)
Business Services 30
Finance & Insurance 15
Healthcare 12
Retail 10

Who should enrol in Certified Specialist Programme in Service Business Marketing?

Ideal Audience for the Certified Specialist Programme in Service Business Marketing
Are you a marketing professional striving to master the nuances of service business marketing? This programme is perfect for individuals seeking to enhance their skills in customer relationship management (CRM), strategic marketing planning, and digital marketing within the service sector. With over 70% of UK businesses classified as service-based (Source: [Insert UK Statistic Source Here]), the demand for skilled service marketers is rapidly growing. This programme equips you with the advanced knowledge and practical tools needed to thrive in this competitive landscape, covering topics like pricing strategies, service design, and marketing analytics.
Specifically, this programme targets:
• Marketing Managers aiming for career advancement and higher salaries.
• Business Owners wanting to improve their service marketing ROI.
• Service professionals seeking to enhance client acquisition and retention strategies.
• Individuals looking to transition into a service-based marketing role.