Certified Specialist Programme in Performance Marketing

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International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Performance Marketing equips you with in-demand skills.


This intensive program focuses on digital marketing strategies. Learn search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.


The Certified Specialist Programme in Performance Marketing is ideal for marketing professionals. It's also perfect for aspiring marketers seeking career advancement.


Gain a competitive edge in the dynamic world of digital marketing. Master data analysis and campaign optimization techniques.


Become a certified performance marketing specialist. Explore the program today and transform your career!

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Performance Marketing Certified Specialist Programme catapults your career to new heights. This intensive programme provides hands-on training in digital marketing, encompassing SEO, PPC, social media marketing, and analytics. Gain in-demand skills like data analysis and campaign optimization, leading to lucrative job opportunities in a rapidly growing field. Boost your earning potential and become a sought-after expert. Our unique curriculum, including real-world case studies and industry expert mentorship, sets you apart. Unlock your potential and become a certified performance marketing specialist today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Performance Marketing Fundamentals:** This unit covers the core concepts, principles, and strategies behind successful performance marketing, including attribution modeling and ROI calculation.
• **Search Engine Optimization (SEO) for Performance:** This module delves into optimizing websites and content to drive organic traffic and improve search engine rankings, enhancing overall performance marketing efforts.
• **Paid Search Advertising (PPC):** Mastering Google Ads and other paid search platforms, including campaign structuring, keyword research, bidding strategies, and conversion optimization.
• **Social Media Marketing for Performance:** This unit focuses on utilizing social media platforms for targeted advertising, engagement, and lead generation, measuring performance across various channels.
• **Programmatic Advertising & Display Advertising:** Exploring automated ad buying platforms, targeting options, and campaign management for display advertising to achieve maximum impact.
• **Email Marketing & Automation:** Developing effective email strategies for nurturing leads, driving conversions, and automating marketing workflows for improved efficiency and performance.
• **Analytics & Measurement:** A deep dive into web analytics platforms like Google Analytics, focusing on data analysis, attribution modeling, and reporting to track and optimize performance marketing campaigns.
• **Affiliate Marketing & Influencer Marketing:** Leveraging affiliate networks and influencer collaborations to expand reach and drive targeted traffic.
• **Performance Marketing Strategy & Planning:** Developing holistic performance marketing strategies aligned with business objectives, including budgeting, forecasting, and campaign planning.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Specialist Programme in Performance Marketing: UK Job Market Insights

Unlock your potential in the thriving UK performance marketing sector. This programme equips you with in-demand skills, opening doors to exciting career opportunities.

Career Role Description
Performance Marketing Manager Lead and execute multi-channel performance marketing strategies, driving acquisition and ROI. Requires strong analytical and leadership skills.
PPC Specialist (Google Ads, Bing Ads) Manage paid search campaigns across Google and Bing, optimizing for conversions and budget efficiency. Expertise in keyword research and bidding strategies is crucial.
SEO Specialist Improve organic search rankings through on-page and off-page optimization techniques. In-depth knowledge of SEO best practices and algorithm updates is essential.
Social Media Marketing Manager Develop and implement social media strategies across various platforms, driving engagement and brand awareness. Requires creativity and data-driven decision-making.
Affiliate Marketing Manager Manage and grow affiliate marketing programs, recruiting and collaborating with affiliates to drive sales and brand exposure. Strong relationship building skills are a must.

Key facts about Certified Specialist Programme in Performance Marketing

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The Certified Specialist Programme in Performance Marketing is designed to equip professionals with the in-demand skills needed to excel in today's dynamic digital landscape. This intensive program focuses on delivering measurable results, making graduates highly sought after by leading agencies and brands.


Learning outcomes include a comprehensive understanding of key performance indicators (KPIs), data analysis techniques for attribution modeling, and effective campaign management across various channels. Participants will master strategies for search engine optimization (SEO), paid search marketing (PPC), social media marketing, and email marketing, all crucial elements of successful performance marketing.


The program's duration typically ranges from several weeks to a few months, depending on the specific curriculum and delivery method (online or in-person). This allows for a focused and efficient learning experience, enabling rapid skill acquisition and immediate application in the workplace.


Industry relevance is paramount. The Certified Specialist Programme in Performance Marketing directly addresses the current needs of the advertising and marketing industries. Graduates gain expertise in digital advertising platforms, analytics dashboards, and conversion optimization, making them highly competitive in a rapidly evolving job market. The program also often incorporates case studies and real-world examples to enhance practical application of learned concepts.


Ultimately, the Certified Specialist Programme in Performance Marketing provides a solid foundation for a successful career in performance-based digital marketing. The program emphasizes practical skills and up-to-date strategies, ensuring graduates are well-prepared for the challenges and opportunities within this exciting field. This makes it a valuable asset for anyone aiming to build a career in marketing analytics, digital campaign management, or e-commerce growth.

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Why this course?

The Certified Specialist Programme in Performance Marketing is increasingly significant in today's competitive UK market. With digital advertising spending reaching £24 billion in 2022 (source: IPA), businesses are demanding highly skilled performance marketers to optimize their ROI. This program equips professionals with in-demand skills in areas such as SEO, PPC, and social media marketing, bridging the gap between theoretical knowledge and practical application. The demand for performance marketing expertise is evident in the rising number of job postings; a recent survey (hypothetical data for illustration) indicates a 25% increase in performance marketing roles within the last year.

Skill Demand
SEO High
PPC High
Social Media Marketing High

Who should enrol in Certified Specialist Programme in Performance Marketing?

Ideal Audience for the Certified Specialist Programme in Performance Marketing Characteristics
Marketing Professionals Aspiring or current marketing professionals seeking to boost their digital marketing skills and gain a competitive edge. With over 80% of UK businesses now using digital marketing (Source: Statista), certification can significantly enhance career prospects.
Digital Marketing Agencies Agencies aiming to upskill their teams in PPC, SEO, social media marketing, and email marketing for improved campaign performance and client satisfaction. Increasing ROI is paramount for agency success, and this programme delivers that expertise.
In-house Marketing Teams Businesses looking to elevate the skills of their in-house marketing team and improve their overall marketing ROI through strategic performance marketing. This program covers all key performance indicators (KPIs) and provides measurable results.
Entrepreneurs & Small Business Owners Ambitious entrepreneurs and small business owners eager to learn the fundamentals of performance marketing to drive sales, gain market share, and maximize their return on ad spend (ROAS).