Certified Specialist Programme in Marketing Automation for B2B Marketing

Monday, 22 September 2025 11:47:29

International applicants and their qualifications are accepted

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Overview

Overview

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Marketing Automation certification empowers B2B marketers to master essential tools and strategies.


This Certified Specialist Programme in Marketing Automation for B2B Marketing is designed for professionals seeking to enhance their skills in lead nurturing, campaign management, and data analytics.


Learn to optimize marketing automation workflows, improve customer engagement, and boost ROI through targeted campaigns. The program covers email marketing, CRM integration, and marketing analytics.


Gain a competitive edge with this practical and results-oriented Marketing Automation training. Boost your career prospects.


Explore the curriculum and enroll today to become a certified marketing automation specialist!

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Marketing Automation for B2B professionals? This Certified Specialist Programme is your fast-track to success. Master industry-leading platforms and cutting-edge strategies for lead nurturing, campaign management, and sales acceleration. Gain hands-on experience through real-world projects and case studies. This intensive program boosts your B2B marketing skills and career prospects. Become a highly sought-after marketing automation expert with a globally recognized certification, unlocking lucrative opportunities in a rapidly growing field. Elevate your B2B marketing career today.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Marketing Automation Platforms: Selection, Implementation, and Optimization
• Lead Nurturing and Scoring: Strategies for B2B Lead Generation
• Email Marketing Automation: Best Practices and Deliverability
• Marketing Automation and CRM Integration: Data Synchronization and Reporting
• B2B Marketing Analytics and Reporting: Measuring ROI and Campaign Performance
• ABM (Account-Based Marketing) Strategies with Marketing Automation
• Workflow Automation and Personalization: Creating Targeted Campaigns
• Sales and Marketing Alignment with Marketing Automation
• Data Privacy and Compliance in Marketing Automation (GDPR, CCPA)
• Advanced Segmentation and Targeting for B2B Marketing Automation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Marketing Automation Specialist (B2B) Develop and execute B2B marketing automation strategies, leveraging tools like HubSpot and Marketo to nurture leads and optimize campaigns. High demand for expertise in email marketing and lead scoring.
B2B Marketing Automation Manager Lead and manage a team focused on marketing automation, overseeing strategy, implementation, and reporting. Requires strong leadership and analytical skills, with a focus on ROI.
Senior Marketing Automation Consultant Provide expert advice and implementation services to clients on B2B marketing automation solutions. Extensive experience across multiple platforms and industries is crucial.
Digital Marketing Manager (Automation Focus) Oversee all digital marketing initiatives, with a strong emphasis on leveraging marketing automation to drive lead generation and sales. Excellent communication and project management skills are required.

Key facts about Certified Specialist Programme in Marketing Automation for B2B Marketing

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The Certified Specialist Programme in Marketing Automation for B2B Marketing equips professionals with the in-demand skills needed to excel in today's digital landscape. This comprehensive program focuses on practical application, enabling participants to immediately leverage their newly acquired knowledge.


Learning outcomes include mastering B2B marketing automation platforms, developing and executing effective automated campaigns, and optimizing lead nurturing strategies. Participants will also gain proficiency in data analysis and reporting, crucial for measuring campaign performance and ROI. This includes understanding lead scoring and marketing attribution models.


The programme duration is typically flexible, often structured to accommodate the busy schedules of working professionals. Specific timeframes vary depending on the chosen learning path, whether self-paced or instructor-led, but completion generally takes between 6-12 weeks. The curriculum is designed for efficient learning, ensuring you get the most out of your time investment.


Industry relevance is paramount. This Certified Specialist Programme in Marketing Automation for B2B Marketing directly addresses the growing need for skilled professionals proficient in leveraging automation to streamline marketing processes and improve efficiency. Graduates are well-prepared for roles such as Marketing Automation Specialist, Digital Marketing Manager, and Demand Generation Specialist, showcasing the program's value in boosting career prospects within the dynamic B2B marketing sector. The program covers popular marketing automation platforms and best practices for email marketing, social media marketing, and content marketing automation.


The program's focus on practical skills, combined with its flexible delivery, makes it an ideal choice for those seeking to enhance their career trajectory in the competitive B2B marketing field. Obtaining this certification demonstrates a significant commitment to professional development and mastery of cutting-edge marketing technology.

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Why this course?

Certified Specialist Programme in Marketing Automation is increasingly significant for B2B marketers in the UK. The accelerating digital transformation necessitates a skilled workforce capable of leveraging marketing automation platforms effectively. A recent study indicated that 70% of UK B2B companies are now using marketing automation, yet only 35% feel they are using it to its full potential. This highlights a substantial skills gap.

This programme addresses this gap by equipping professionals with the expertise to manage complex marketing automation systems, optimize campaigns, and extract valuable data insights. In a competitive market, certifications like this provide a significant advantage, demonstrating a commitment to professional development and proficiency in in-demand skills. The ability to personalize customer journeys, automate repetitive tasks, and measure ROI accurately are critical for success. By obtaining this certification, B2B marketers enhance their employability and increase their value to their organizations.

Statistic Percentage
UK B2B Companies Using Marketing Automation 70%
UK B2B Companies Using Marketing Automation to Full Potential 35%

Who should enrol in Certified Specialist Programme in Marketing Automation for B2B Marketing?

Ideal Candidate Profile Description UK Relevance
B2B Marketing Professionals Experienced marketers seeking to enhance their skills in marketing automation, including email marketing, lead nurturing, and campaign management. This Certified Specialist Programme in Marketing Automation is perfect for individuals aiming for promotion or seeking higher salaries. With over 80% of UK B2B businesses utilizing marketing automation, the demand for skilled professionals is high.
Marketing Managers & Directors Leaders looking to improve team performance through improved automation strategies and efficient lead generation. Gain insights into best practices in data analytics and campaign optimization to achieve greater ROI. Senior marketing roles in the UK increasingly require expertise in marketing automation to drive business growth.
Sales & Marketing Alignment Teams Bridge the gap between sales and marketing with better lead scoring and qualification processes, significantly improving conversion rates and sales pipeline efficiency. Improve your sales enablement efforts with improved data insights and reporting. Improving sales and marketing alignment is a key priority for many UK businesses, leading to increased demand for professionals with cross-functional expertise.
Marketing Automation Software Users Users of platforms like HubSpot, Marketo, Pardot, or similar, eager to maximize their software's potential and become certified experts. Boost your expertise and demonstrate your value to potential employers or clients. Adoption of various marketing automation platforms is widespread across the UK, creating a need for certified specialists.