Certified Specialist Programme in Market Research for Social Media

Thursday, 02 October 2025 20:32:14

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Market Research for Social Media equips you with essential skills. It focuses on leveraging social media data for impactful market research.


Learn social media analytics and qualitative research methods. Understand consumer behavior online. This programme is perfect for marketing professionals. It's also ideal for aspiring market researchers and social media managers.


Gain expertise in social listening and competitive analysis. Master the art of data interpretation. Become a Certified Specialist in Market Research for Social Media.


Ready to elevate your career? Explore the programme details today!

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Certified Specialist Programme in Market Research for Social Media equips you with the skills to master social media analytics and insights. This intensive programme teaches advanced market research techniques, including sentiment analysis and competitor benchmarking, specifically for social media platforms. Gain a competitive edge with practical, hands-on experience and boost your career prospects in digital marketing, market research, or social media management. Become a certified expert and unlock lucrative career opportunities. Develop expertise in qualitative and quantitative social media data analysis, preparing you for a successful and rewarding career. Data analysis and reporting form the core of our curriculum.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Social Media Analytics & Measurement
• Social Listening & Brand Monitoring (using tools like Brandwatch, Talkwalker)
• Social Media Research Methodologies & Design
• Creating & Implementing Social Media Research Strategies
• Advanced Social Media Data Analysis & Interpretation
• Qualitative Research Methods for Social Media (e.g., ethnography, netnography)
• Reporting & Presentation of Social Media Research Findings
• Ethical Considerations in Social Media Research
• Social Media Market Research Case Studies
• Influencer Marketing Research & Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Social Media Market Research Analyst Analyze social media data to understand consumer behavior, market trends, and brand perception. Develop insights to inform marketing strategies. Requires strong analytical and data visualization skills.
Social Media Insights Manager (UK) Lead social listening initiatives and report on key performance indicators (KPIs). Manage a team and guide social media market research projects. Excellent communication and project management are essential.
Digital Marketing Specialist - Social Media Focus Develop and implement social media marketing strategies based on market research and data analysis. Expertise in social media platforms and advertising is crucial.
Social Media Content Strategist Craft engaging social media content informed by market research and audience insights. This role requires creative skills and a strong understanding of social media trends.

Key facts about Certified Specialist Programme in Market Research for Social Media

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The Certified Specialist Programme in Market Research for Social Media equips participants with the skills to conduct effective social media research, leveraging the power of online data for actionable business insights. This intensive program focuses on both qualitative and quantitative methodologies within the social media landscape.


Learning outcomes include mastering social listening techniques, analyzing sentiment and brand perception, understanding social media analytics platforms, and creating compelling reports based on research findings. Participants will also develop expertise in ethical considerations and data privacy within the context of social media market research.


The programme duration is typically structured to fit busy schedules, often delivered in a flexible online format over several weeks or months. The exact duration may vary depending on the specific provider and learning intensity.


Industry relevance is paramount. This Certified Specialist Programme in Market Research for Social Media directly addresses the growing need for skilled professionals who can translate social media data into tangible business strategies. Graduates will be well-prepared for roles in market research, social media management, digital marketing, and data analytics, making them highly sought after in today's competitive job market. The program covers advanced techniques in social media analytics and big data analysis, further enhancing the career prospects of participants. This certification will prove valuable for anyone aiming for a career in market research, enhancing their competitive advantage and professional credibility.


The program's curriculum often integrates case studies and real-world projects, ensuring practical application of learned methodologies. This hands-on approach enhances understanding and prepares participants to immediately contribute within their organizations or new roles. Graduates will have a strong understanding of competitive analysis techniques, customer journey mapping, and sentiment analysis on social media platforms.

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Why this course?

The Certified Specialist Programme in Market Research for Social Media is increasingly significant in today's UK market. With social media influencing purchasing decisions profoundly, the demand for skilled professionals adept in social media analytics and market research is booming. According to a recent study by the Market Research Society (MRS), 75% of UK businesses now incorporate social media data into their market research strategies. This highlights the pressing need for individuals with specialized knowledge and certifications to meet this growing demand. A certified specialist can effectively leverage platforms like Twitter, Instagram, and Facebook to gain valuable insights into consumer behaviour and preferences, informing targeted marketing campaigns. This specialization offers a clear competitive edge in a highly competitive job market.

Social Media Platform UK User Penetration (%)
Facebook 70
Instagram 45
Twitter 30

Who should enrol in Certified Specialist Programme in Market Research for Social Media?

Ideal Audience for our Certified Specialist Programme in Market Research for Social Media Description UK Relevance
Marketing Professionals Individuals seeking to enhance their social media marketing skills with robust market research techniques. This programme will equip you with the ability to conduct effective social listening and analyse social media data for strategic decision-making. Over 80% of UK businesses use social media for marketing, demonstrating a high demand for skilled professionals in this area.
Market Research Analysts Experienced analysts looking to expand their skill set to incorporate the growing importance of social media data in market research studies. Learn advanced techniques in social media analytics and qualitative data analysis. The UK market research industry is constantly evolving, with digital methodologies becoming increasingly significant.
Social Media Managers Those managing social media accounts for businesses who want to leverage data-driven insights to improve campaign performance and ROI. Develop your competency in social media strategy development and competitive analysis. A substantial number of UK-based social media managers lack formal training in data analysis, making this programme highly valuable.
Entrepreneurs & Business Owners Ambitious entrepreneurs and small business owners who want to understand their target audience better and use social media effectively for growth. This course provides practical skills to optimize social media strategies and build a thriving online presence. The UK boasts a large number of SMEs who would benefit from the improved data-driven decision-making that this programme offers.