Certified Specialist Programme in Machine Learning in Marketing

Monday, 23 February 2026 17:00:19

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Machine Learning in Marketing empowers marketing professionals to leverage the power of AI.


This program teaches you machine learning techniques for effective marketing campaigns.


Learn predictive modeling, customer segmentation, and marketing automation. Improve your ROI through data-driven insights.


The machine learning in marketing curriculum is designed for marketers, analysts, and data scientists.


Gain practical skills in Python, R, and popular machine learning libraries. Boost your career prospects significantly.


Enroll today and become a Certified Specialist in Machine Learning in Marketing. Explore the program now!

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Machine Learning in Marketing: This Certified Specialist Programme transforms marketing professionals into data-driven experts. Gain practical skills in predictive modeling, customer segmentation, and campaign optimization using cutting-edge algorithms. Learn from industry leaders and build a strong portfolio showcasing your expertise in AI-powered marketing and data analytics. Boost your career prospects with in-demand skills; land higher-paying roles in marketing analytics and data science. This intensive program provides hands-on projects and mentorship, setting you apart in the competitive job market. Become a certified specialist in Machine Learning and elevate your marketing career.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Introduction to Machine Learning for Marketing:** This foundational unit covers the core concepts of machine learning, its applications in marketing, and ethical considerations.
• **Supervised Learning Techniques for Marketing:** Focuses on regression and classification algorithms crucial for prediction and customer segmentation, including practical application with marketing datasets.
• **Unsupervised Learning for Customer Segmentation:** Explores clustering and dimensionality reduction techniques to identify valuable customer segments and personalize marketing efforts.
• **Deep Learning in Marketing:** Introduces neural networks and their applications in areas like image recognition for marketing campaigns and predictive modeling.
• **Building and Deploying Machine Learning Models:** Covers model selection, evaluation, deployment, and monitoring within a marketing context. Includes model building using Python.
• **Marketing Measurement and Attribution using Machine Learning:** Focuses on using machine learning to improve marketing ROI, attribution modeling, and campaign optimization.
• **A/B Testing and Experiment Design with Machine Learning:** Combines traditional A/B testing with machine learning for more efficient experimentation and faster learning.
• **Machine Learning for Marketing Automation:** Integrates machine learning with marketing automation platforms for personalized campaigns and improved efficiency.
• **Data Preprocessing and Feature Engineering for Marketing Data:** Crucial unit covering data cleaning, transformation, and feature creation techniques tailored for marketing datasets.
• **Case Studies in Machine Learning for Marketing:** Provides real-world examples and best practices demonstrating the effective application of machine learning in various marketing scenarios.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Specialist Programme in Machine Learning for Marketing: UK Job Market Insights

Unlock lucrative career opportunities in the booming UK Machine Learning Marketing sector. This program equips you with in-demand skills, propelling your career to new heights.

Career Role Description
Marketing Data Scientist (Machine Learning) Leverage advanced machine learning algorithms for customer segmentation, campaign optimization, and predictive modeling. A high-growth role demanding strong analytical skills.
Machine Learning Engineer (Marketing Focus) Develop and deploy machine learning models for marketing automation, personalization, and customer journey optimization. Strong programming and model building skills required.
Marketing Analytics Manager (AI/ML) Lead the implementation and interpretation of machine learning solutions, driving strategic marketing decisions. Requires a blend of technical expertise and business acumen.

Key facts about Certified Specialist Programme in Machine Learning in Marketing

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The Certified Specialist Programme in Machine Learning in Marketing equips participants with the practical skills and theoretical knowledge to leverage machine learning for impactful marketing strategies. This intensive program focuses on applying machine learning algorithms to real-world marketing challenges, moving beyond theoretical concepts to hands-on application.


Learning outcomes include mastering crucial machine learning techniques for marketing optimization, such as predictive modeling for customer segmentation and churn prediction, and utilizing advanced analytics for improved campaign performance. Graduates will be proficient in utilizing tools and technologies commonly employed in marketing automation and data-driven decision making. A strong emphasis is placed on developing a deep understanding of AI in marketing.


The program duration is typically structured to balance rigorous learning with professional commitments. Specific duration may vary depending on the program provider, but expect a significant time commitment, often spread across several weeks or months, encompassing both online and potentially in-person modules. The flexible learning models often cater to busy professionals.


Industry relevance is paramount. The Certified Specialist Programme in Machine Learning in Marketing directly addresses the growing demand for data scientists and marketing analysts with specialized machine learning expertise. Graduates are well-prepared for roles like Marketing Data Scientist, Marketing Analyst, and AI specialist, highly sought after across various sectors.


This certification demonstrates a commitment to advanced analytical skills and provides a competitive edge in a rapidly evolving digital marketing landscape. The program's focus on practical application, coupled with its alignment with industry best practices, ensures graduates are immediately employable and prepared to contribute meaningfully to data-driven marketing strategies, including marketing analytics and campaign management.

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Why this course?

Certified Specialist Programme in Machine Learning in Marketing is increasingly significant in the UK's rapidly evolving digital landscape. The demand for professionals skilled in leveraging machine learning (ML) for targeted advertising, customer segmentation, and predictive analytics is soaring. According to a recent study by the DMA (Direct Marketing Association), 75% of UK marketers plan to increase their investment in ML technologies within the next two years. This reflects the growing recognition of ML's potential to improve campaign ROI and enhance customer experience.

This surge in adoption underscores the need for a Certified Specialist Programme in Machine Learning in Marketing. The programme equips professionals with the practical skills and theoretical knowledge necessary to navigate the complexities of ML in a marketing context. This includes expertise in areas such as data preprocessing, algorithm selection, model evaluation, and ethical considerations. The skills gap in this field remains substantial; a separate report indicates that only 20% of UK marketing teams currently possess sufficient in-house ML expertise.

Area Percentage
Increased ML Investment 75%
Sufficient In-house ML Expertise 20%

Who should enrol in Certified Specialist Programme in Machine Learning in Marketing?

Ideal Candidate Profile Description
Marketing Professionals Aspiring or current marketing professionals seeking to enhance their skillset with advanced data analysis and predictive modeling techniques. With the UK marketing industry constantly evolving, this program offers a competitive edge.
Data Analysts Data analysts who want to specialize in applying machine learning algorithms to marketing challenges. This specialization allows for more effective campaign optimization and improved ROI.
Business Intelligence Professionals Professionals aiming to leverage machine learning for more informed business decisions and strategic planning within marketing. In the UK, approximately 70% of businesses are now using data analytics - this program helps you lead that charge.
Entrepreneurs Entrepreneurs looking to utilize machine learning for data-driven growth and customer acquisition strategies to maximize their marketing efforts.