Certified Specialist Programme in LinkedIn Ads Targeting

Sunday, 21 September 2025 03:12:48

International applicants and their qualifications are accepted

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Overview

Overview

LinkedIn Ads Targeting: Master precise audience selection for impactful campaigns.


This Certified Specialist Programme equips you with the skills to leverage LinkedIn's advanced targeting features. Learn to define ideal customer profiles (ICPs). Understand account-based marketing (ABM) strategies.


Boost your LinkedIn advertising ROI. Target specific job titles, industries, and company sizes. LinkedIn Ads Targeting is crucial for B2B marketers and recruiters. Improve campaign performance.


Become a Certified Specialist in LinkedIn Ads Targeting. Unlock your potential. Explore the program today!

LinkedIn Ads Targeting: Master the art of precise audience engagement with our Certified Specialist Programme. Become a LinkedIn Ads expert and unlock high-impact campaign strategies. This intensive program covers advanced targeting techniques, including LinkedIn's unique data segmentation and conversion optimization. Gain in-demand skills, boosting your career prospects in digital marketing, advertising, or sales. Receive a globally recognized certificate upon completion, showcasing your expertise and attracting top employers. Elevate your LinkedIn Ads skills today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• LinkedIn Ads Targeting Fundamentals: Understanding audience segmentation, targeting options, and campaign structures.
• LinkedIn Ads Campaign Objective Selection: Mastering the different campaign goals (website traffic, lead generation, brand awareness) and their respective targeting strategies.
• Advanced LinkedIn Ads Targeting: Deep dive into account-based marketing (ABM) and lookalike audience creation for precise targeting.
• LinkedIn Profile Targeting & Optimization: Leveraging professional data like job title, industry, seniority, skills, and interests for efficient LinkedIn Ads Targeting.
• Analyzing LinkedIn Ads Targeting Performance: Measuring ROI, A/B testing different targeting options, and refining campaigns based on data-driven insights.
• Best Practices for LinkedIn Ads Targeting: Ethical considerations, avoiding targeting discrimination, and adhering to LinkedIn's advertising policies.
• LinkedIn Audience Expansion Strategies: Identifying and reaching new potential customers through effective targeting techniques.
• Budget Allocation & Optimization for LinkedIn Ads Targeting: Strategic budget distribution across different campaigns and target audiences to maximize campaign performance.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
LinkedIn Ads Targeting Specialist Develop and execute targeted LinkedIn ad campaigns. Expertise in audience segmentation, campaign optimization, and performance analysis. High demand in digital marketing agencies and in-house teams.
Certified Specialist in PPC Advertising (LinkedIn) Possessing a deep understanding of LinkedIn's advertising platform and its nuances. Certified professionals demonstrate proficiency in campaign management and budget allocation. Strong analytical skills are crucial.
Senior LinkedIn Ads Manager Leads the strategy and implementation of complex LinkedIn advertising campaigns. Oversees teams, manages budgets, and reports on overall campaign performance. Requires extensive experience and leadership capabilities.

Key facts about Certified Specialist Programme in LinkedIn Ads Targeting

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The Certified Specialist Programme in LinkedIn Ads Targeting equips professionals with in-depth knowledge and practical skills to master LinkedIn's advertising platform. This program focuses on developing advanced targeting strategies for effective B2B marketing campaigns.


Learning outcomes include mastering audience segmentation techniques, optimizing campaign performance using LinkedIn's analytics dashboard, and effectively leveraging various targeting options like demographics, firmographics, and professional interests. You'll also learn to build highly effective LinkedIn ad copy and creative assets. This is crucial for generating leads and driving conversions.


The programme's duration varies depending on the chosen learning path, typically ranging from several weeks to a few months. The self-paced learning format allows professionals to fit the training around their existing commitments, while instructor-led options provide structured learning and direct expert support. Both formats include access to LinkedIn Learning resources and community engagement opportunities.


This LinkedIn Ads Targeting certification is highly relevant across various industries, particularly those focused on B2B sales, recruitment, and professional services. The skills acquired are immediately applicable, improving campaign ROI and enhancing overall marketing effectiveness. The certification itself is a valuable asset for showcasing your expertise in digital marketing and LinkedIn advertising on your resume and LinkedIn profile.


Successful completion earns you a valuable certification, demonstrating your expertise in LinkedIn Ads and boosting your career prospects in digital marketing, advertising, and sales. It's a powerful addition to your professional credentials, proving your proficiency in this critical area of digital marketing campaign management.


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Why this course?

The Certified Specialist Programme in LinkedIn Ads Targeting is increasingly significant in today's competitive UK market. With over 40 million LinkedIn members in the UK, effective targeting is crucial for businesses to reach their ideal audience. A recent study showed that 75% of B2B marketers in the UK utilize LinkedIn Ads, highlighting the platform’s importance. This programme equips professionals with the advanced skills needed to leverage LinkedIn's targeting capabilities, maximizing return on investment (ROI) and achieving business objectives. The ability to refine targeting parameters—demographics, job titles, company size, and interests—is no longer a luxury but a necessity for success.

Metric Value
UK LinkedIn Members 40M+
B2B Marketers Using LinkedIn Ads 75%

Who should enrol in Certified Specialist Programme in LinkedIn Ads Targeting?

Ideal Audience for the Certified Specialist Programme in LinkedIn Ads Targeting UK Statistics & Relevance
Marketing professionals (e.g., Digital Marketing Managers, Marketing Coordinators) seeking to enhance their LinkedIn ad campaign performance and ROI. This programme is perfect for individuals responsible for social media marketing strategy and execution. Over 80% of UK businesses use LinkedIn. This signifies a significant market for professionals proficient in LinkedIn Ads targeting and campaign management.
Business owners and entrepreneurs wanting to leverage LinkedIn's professional network for effective lead generation and brand building. Mastering LinkedIn Ads is crucial for effective lead generation. The UK has a high concentration of SMEs, many of whom rely heavily on digital marketing, including LinkedIn, for growth. This program provides essential skills for this demographic.
Recruitment professionals aiming to improve their candidate sourcing and outreach strategies through targeted LinkedIn Ads. Effectively using LinkedIn Ads for recruitment gives a competitive edge. LinkedIn is a key platform for recruitment in the UK. This programme offers expertise in optimising recruitment campaigns via LinkedIn Ads.
Individuals with some prior experience in digital advertising, seeking specialized LinkedIn Ads certification to boost their career prospects. A recognised certification can significantly enhance employability in the competitive UK digital marketing landscape.