Certified Specialist Programme in Google AdWords Ad Strategies

Wednesday, 25 February 2026 17:26:03

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords Ad Strategies: Master search advertising with our Certified Specialist Programme.


This intensive programme equips you with expert-level skills in Google Ads campaign management.


Learn to optimize keyword research, ad copywriting, and bidding strategies for maximum ROI. Understand Google Ads reporting and analytics for data-driven decision-making.


Ideal for marketing professionals, digital agencies, and business owners seeking to enhance their Google AdWords expertise.


Gain a competitive edge with a globally recognized certification. Unlock your potential. Google AdWords Ad Strategies training awaits!


Explore the programme today and transform your digital marketing results!

Google AdWords Ad Strategies: Master the art of paid search advertising with our Certified Specialist Programme. This intensive course provides hands-on training in campaign setup, optimization, and reporting, boosting your ROI and making you a highly sought-after professional. Learn advanced bidding strategies, conversion tracking, and Google Ads best practices for all campaign types. Unlock lucrative career prospects in digital marketing and stand out with a globally recognized certification. Become a Google Ads expert and transform your career today! This program includes a specialized module on Google Ads scripts and automation.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals: Account Structure & Campaign Setup
• Keyword Research & Targeting: Matching Types & Search Term Reports
• Ad Copywriting & Optimization: A/B Testing & Ad Extensions
• Bidding Strategies: Automated Bidding & Manual CPC
• Google Ads Measurement & Reporting: Conversion Tracking & ROI Analysis
• Search & Display Network Campaigns: Effective Targeting Strategies
• Remarketing & Audience Targeting: Reaching your ideal customers
• Google Ads Certification & Best Practices: Staying up-to-date with Google Ads policies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role (Google Ads Specialist) Description
Senior Google Ads Strategist Develops and implements advanced Google Ads strategies, managing large budgets and complex campaigns. Requires expert knowledge of bidding strategies, keyword research, and conversion optimization. High demand, excellent salary potential.
Google Ads Account Manager Manages client accounts, optimizing campaigns for maximum ROI. Requires strong client communication and analytical skills. Solid understanding of Google Ads platform is essential.
PPC Specialist (Google Ads) Focuses on paid search advertising using Google Ads. Creates and optimizes campaigns, tracks performance, and reports on key metrics. Growing demand in the UK market.
Junior Google Ads Executive Supports senior team members in managing Google Ads campaigns. Develops skills in campaign setup, optimization, and reporting. Entry-level role with good career progression potential.

Key facts about Certified Specialist Programme in Google AdWords Ad Strategies

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The Google Ads Certified Specialist Programme in Ad Strategies is a valuable certification for digital marketers seeking to master Google Ads campaign management. This program equips professionals with the in-depth knowledge and skills needed to effectively plan, implement, and optimize successful advertising campaigns.


Learning outcomes include a comprehensive understanding of Google Ads account structure, keyword research, campaign budgeting, bidding strategies, ad copywriting, and performance analysis. You'll also learn how to utilize various Google Ads features, including audience targeting, remarketing, and conversion tracking to achieve optimal return on investment (ROI).


While the exact duration isn't fixed and can vary based on individual learning pace, successful completion typically requires a dedicated commitment to studying the provided materials and practical application. The program's self-paced nature offers flexibility, allowing you to learn at your convenience.


In today's competitive digital landscape, expertise in Google Ads is highly sought after. The Certified Specialist Programme in Google AdWords Ad Strategies significantly enhances your marketability and opens doors to various roles, including PPC specialist, digital marketing manager, and search engine marketing (SEM) consultant. This certification demonstrates a proven mastery of Google Ads, a crucial skill for many companies.


The program's relevance extends across diverse industries, from e-commerce and retail to technology and finance. Any business relying on online advertising benefits from professionals with this level of Google Ads proficiency. Obtaining this certification shows potential employers a commitment to professional development and a deep understanding of paid search advertising best practices.

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Why this course?

Google Ads Certified Specialist certification is increasingly significant in the UK's competitive digital marketing landscape. With over 80% of UK businesses using online advertising (Source needed), demand for skilled Google Ads professionals is soaring. The Google Ads Certified Specialist Programme demonstrates expertise in developing and managing successful AdWords campaigns, a highly valued skill in today's market.

The UK's e-commerce sector, valued at £800 billion in 2022 (Source needed), relies heavily on effective paid search strategies. A Certified Specialist in Google AdWords Ad Strategies possesses the knowledge to optimise campaigns for maximum ROI, utilising features like Smart Bidding and audience targeting. This certification signifies mastery of Google's ever-evolving platform, aligning with the current industry trends and needs. A recent survey indicated a 20% salary increase for those holding this credential (Source needed).

Metric Value
UK e-commerce value (2022) £800 Billion
Businesses using online advertising (UK) 80%+
Salary increase for certified specialists 20%+

Who should enrol in Certified Specialist Programme in Google AdWords Ad Strategies?

Ideal Audience for Google AdWords Ad Strategies Certification Description UK Relevance
Digital Marketing Professionals Experienced marketers seeking to enhance their Google Ads expertise and achieve Google Ads certification, boosting their career prospects and improving PPC campaign performance. They're keen to master advanced bidding strategies and conversion optimization techniques. Over 80% of UK businesses use online advertising, creating high demand for skilled Google Ads professionals.
PPC Account Managers Individuals managing pay-per-click campaigns who aim to upgrade their skills with a recognized Google Ads certification. This certification validates their knowledge of search engine marketing and display advertising. The UK digital marketing sector is booming, requiring skilled account managers to manage increasingly complex campaigns.
Small Business Owners Entrepreneurs wanting to learn effective Google Ads strategies to boost their online visibility and drive sales. This program provides a practical understanding of keyword research and ad copywriting, crucial for effective Google Ads campaigns. Many small businesses in the UK rely on online advertising for growth, making this certification highly valuable.
Marketing Agencies Agencies seeking to upskill their teams to deliver superior Google Ads management services to their clients, improving client satisfaction and increasing agency revenue. The competitive UK marketing agency landscape demands a highly skilled workforce. This certification enhances agency credentials.