Certified Specialist Programme in Funnel PPC Advertising

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International applicants and their qualifications are accepted

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Overview

Overview

Certified Specialist Programme in Funnel PPC Advertising equips you with expert skills in paid advertising.


Master Google Ads and other PPC platforms. Learn to design high-converting funnel strategies.


This PPC advertising program covers keyword research, ad copywriting, and landing page optimization.


Become a certified specialist in funnel PPC advertising. Target the right audience and boost your ROI.


Ideal for marketers, entrepreneurs, and agencies seeking to maximize their PPC campaigns. Elevate your skills today!


Explore the program details and enroll now: [Link to program]

Funnel PPC Advertising Certified Specialist Programme transforms you into a high-demand digital marketing expert. Master Google Ads and other platforms, building profitable funnels from lead generation to conversion. This intensive course covers advanced campaign optimization, data analytics, and cutting-edge strategies. Gain in-depth knowledge and practical skills. Boost your career prospects with a globally recognized certification, opening doors to lucrative roles in agencies or in-house teams. Become a sought-after PPC specialist today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Fundamentals of PPC Advertising: Understanding keywords, match types, bidding strategies, and quality score.
• Google Ads Campaign Structure & Management: Mastering campaigns, ad groups, keywords, and negative keywords for effective Funnel PPC Advertising.
• Advanced Keyword Research & Targeting: Uncovering long-tail keywords, utilizing keyword research tools, and implementing effective targeting strategies for maximum ROI.
• Conversion Tracking & Analytics: Measuring campaign performance, analyzing data, and optimizing campaigns based on key metrics like CPA and ROAS.
• Funnel PPC Strategy & Design: Creating effective sales funnels that incorporate various PPC strategies (awareness, consideration, decision).
• Remarketing & Retargeting Strategies: Reconnecting with website visitors and customers using different retargeting techniques.
• Landing Page Optimization for Conversions: Designing high-converting landing pages that align with ad copy and campaign objectives.
• A/B Testing and Optimization: Conducting A/B tests on ad copy, landing pages, and bidding strategies to continuously improve campaign performance.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role in Funnel PPC Advertising (UK) Description Avg. Salary (GBP)
PPC Specialist Manage and optimize paid search campaigns across Google Ads and other platforms. Focus on driving conversions and maximizing ROI. 35,000 - 50,000
Funnel PPC Manager Develop and execute comprehensive PPC strategies across the entire customer journey. Expert in Google Ads, data analysis, and campaign optimization. 45,000 - 70,000
Senior PPC Specialist, Paid Media Lead and mentor junior team members. Manage large-scale PPC accounts and provide strategic recommendations for improvement. Deep understanding of conversion funnel optimization. 60,000 - 90,000
Paid Media Manager, Digital Marketing Oversee all paid media channels, including PPC, social media advertising, and programmatic advertising. Experienced in data-driven decision-making. 70,000 - 100,000+

Key facts about Certified Specialist Programme in Funnel PPC Advertising

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The Certified Specialist Programme in Funnel PPC Advertising equips you with the in-demand skills needed to manage and optimize paid advertising campaigns across the entire customer journey. You'll learn to leverage various platforms and strategies for maximum ROI.


Learning outcomes include mastering Google Ads, Bing Ads, and other key platforms; developing and implementing effective funnel strategies; analyzing campaign performance using Google Analytics and other reporting tools; and understanding the nuances of targeting and bidding strategies. This program provides a robust foundation in paid search, social media advertising, and display advertising, all crucial components of successful funnel PPC advertising.


The programme's duration is typically [Insert Duration Here], allowing for a comprehensive yet manageable learning experience. This includes both theoretical and practical components, with hands-on exercises and real-world case studies. You'll gain practical skills immediately applicable to your career.


In today's competitive digital landscape, effective Funnel PPC Advertising is critical for business success. This certification demonstrates your expertise in this high-growth field, making you a highly sought-after candidate by employers seeking skilled PPC specialists, digital marketing managers, or advertising agencies. The program’s focus on conversion optimization, A/B testing, and data-driven decision making makes graduates highly employable within the advertising and marketing industries.


Upon successful completion, you'll receive a globally recognized certification, signifying your mastery of Funnel PPC Advertising techniques and enhancing your professional profile. This certification boosts your career prospects and strengthens your competitive edge in the job market.

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Why this course?

Certified Specialist Programme in Funnel PPC Advertising is increasingly significant in the UK's competitive digital marketing landscape. With over 70% of UK businesses now relying on digital channels for customer acquisition (Source: Statista - *replace with actual source if available*), mastering PPC advertising, particularly through a funnel approach, is crucial for success. A comprehensive programme provides professionals with the in-depth knowledge and skills to navigate complex campaign structures, optimise bidding strategies, and achieve tangible ROI. The programme addresses current trends like AI-powered automation and the evolving privacy landscape, equipping participants to thrive in a dynamic market.

PPC Channel UK Market Share (%)
Google Ads 65
Bing Ads 15
Social Media (Facebook, etc.) 20

Who should enrol in Certified Specialist Programme in Funnel PPC Advertising?

Ideal Audience for Our Certified Specialist Programme in Funnel PPC Advertising Description UK Relevance
Marketing Managers Experienced professionals seeking to master advanced PPC strategies to drive better ROI. They understand the importance of data-driven decision making and campaign optimization within the sales funnel. Over 200,000 marketing professionals in the UK could benefit from improved PPC skills.
PPC Specialists Individuals aiming to enhance their expertise in funnel-focused PPC advertising, including retargeting and conversion optimization. They are comfortable with platforms like Google Ads and Microsoft Advertising. Many UK businesses rely on freelancers for PPC management; this certification enhances their value.
Digital Marketing Agencies Agencies looking to upskill their teams and offer clients cutting-edge, results-oriented PPC services. They're constantly striving for higher client conversion rates. The UK's vibrant digital marketing scene demands continuous professional development.
Business Owners/Entrepreneurs Driven individuals managing their own marketing efforts and seeking a strategic understanding of funnel PPC advertising for improved lead generation and sales. They want to increase their understanding of cost per acquisition (CPA) and return on ad spend (ROAS). Many small businesses in the UK rely on cost-effective, high-impact digital marketing solutions.