Certified Specialist Programme in Customer Relationship Management for Small Businesses

Wednesday, 27 August 2025 05:24:29

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Specialist Programme in Customer Relationship Management (CRM) for small businesses equips you with essential skills.


Master CRM software and techniques. Improve customer loyalty and retention.


This Customer Relationship Management programme covers lead generation, sales, and customer service.


Learn to build strong customer relationships, boosting revenue and growth for your small business.


Designed for entrepreneurs, managers, and sales teams. Gain practical, applicable knowledge.


Customer Relationship Management best practices are taught via interactive sessions and real-world case studies.


Elevate your business performance. Achieve CRM certification today.


Explore the programme details and register now to transform your customer interactions.

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Customer Relationship Management (CRM) is crucial for small business success, and our Certified Specialist Programme equips you with the essential skills. This intensive small business focused course provides practical, hands-on training in CRM software, sales strategies, and customer service excellence. Gain a competitive edge by mastering lead generation, customer retention, and data analytics. Boost your career prospects with a globally recognized certification. Our unique blended learning approach combines online modules with interactive workshops, ensuring you develop real-world CRM expertise. Transform your career and elevate your business with our Certified Specialist Programme in Customer Relationship Management.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Understanding Customer Relationship Management (CRM) for Small Businesses
• Implementing CRM Software: Selection & Setup (Software, Database, SaaS)
• Customer Segmentation & Targeting Strategies (Marketing, Sales, Analytics)
• Building Strong Customer Relationships: Communication & Engagement (Customer Service, Loyalty)
• Data Analysis & Reporting for Improved CRM Performance (Metrics, KPIs, Reporting)
• Sales Process Optimization with CRM (Sales Funnel, Lead Management)
• Customer Lifetime Value (CLTV) & ROI Measurement (Financial Analysis, Profitability)
• Integrating CRM with other Business Tools (Marketing Automation, E-commerce)
• CRM Compliance and Data Security (GDPR, Data Privacy)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Certified Specialist Programme: CRM for Small Businesses - UK Job Market Insights

Boost your career prospects with our comprehensive CRM training. Explore lucrative roles and in-demand skills.

Career Role Description
CRM Manager (Small Business) Lead and implement CRM strategies for SMEs, improving customer engagement and retention.
Customer Success Specialist Focus on client onboarding, support, and satisfaction, maximizing customer lifetime value.
Marketing Automation Specialist Utilize CRM and marketing automation tools to nurture leads and drive sales growth within small businesses.
Salesforce Administrator (SME Focus) Manage and maintain CRM systems (like Salesforce) for small businesses, ensuring data integrity and efficient processes.

Key facts about Certified Specialist Programme in Customer Relationship Management for Small Businesses

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The Certified Specialist Programme in Customer Relationship Management (CRM) for Small Businesses equips participants with the essential skills and knowledge to optimize their customer interactions and boost business growth. This intensive program focuses on practical application, ensuring participants gain immediate value.


Learning outcomes include mastering CRM software implementation, developing effective customer service strategies, understanding customer lifecycle management, and leveraging data analytics for informed decision-making. Participants will learn to build stronger customer relationships through personalized communication and efficient processes.


The programme's duration is typically structured as a flexible, self-paced online course lasting approximately 8 weeks. This allows for convenient learning while balancing professional and personal commitments. The program also includes interactive modules and access to expert mentors.


In today's competitive landscape, effective customer relationship management is paramount for small business success. This Certified Specialist Programme in CRM provides industry-relevant training, aligning with current best practices and equipping graduates with in-demand skills highly valued by employers. The program directly addresses the challenges faced by small businesses in acquiring and retaining customers.


Upon completion, graduates receive a globally recognized certification, enhancing their professional credibility and making them attractive candidates for various roles within sales, marketing, and customer service. The program's focus on small business CRM strategies makes it particularly valuable for entrepreneurs and aspiring managers.

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Why this course?

Certified Specialist Programme in Customer Relationship Management (CRM) offers small businesses in the UK a crucial competitive edge. In today's fiercely competitive market, effective CRM is no longer a luxury but a necessity. According to a recent study by the Federation of Small Businesses (FSB), 70% of small businesses in the UK struggle with customer retention. A certified CRM specialist can significantly improve this. This programme equips professionals with the skills to implement and manage CRM systems, leading to improved customer satisfaction, increased loyalty, and ultimately, higher profits.

Addressing current trends such as increased reliance on digital communication and personalized customer experiences, the programme provides valuable insight into strategic CRM implementation, data analysis, and customer journey mapping. The UK's growing digital economy makes skilled CRM professionals highly sought after. 45% of small businesses report that lack of expertise hinders their growth, making the certification a highly valuable asset. This investment directly translates to improved efficiency and profitability, crucial factors in the UK's challenging business landscape. The program’s practical application ensures graduates are equipped to navigate real-world challenges and make an immediate impact on their organizations.

Statistic Percentage
Businesses struggling with retention 70%
Businesses hindered by lack of expertise 45%

Who should enrol in Certified Specialist Programme in Customer Relationship Management for Small Businesses?

Ideal Candidate Profile Key Needs & Benefits
The Certified Specialist Programme in Customer Relationship Management (CRM) is perfect for ambitious small business owners and managers in the UK, particularly those leading teams of 1-50 employees. (Source: UK Government data on SME employee counts). This includes entrepreneurs in various sectors striving for improved customer satisfaction and loyalty. Gain practical CRM skills to enhance customer interactions, streamline processes, boost sales, improve customer retention, and ultimately drive revenue growth. Master lead management, communication strategies, and data analysis techniques essential for small business success. According to recent studies, improved CRM strategies can lead to a significant increase in customer lifetime value (Source: relevant UK-based CRM statistics if available).
Individuals responsible for sales, marketing, or customer service within small businesses, or those looking to upskill and increase their marketability will greatly benefit from this programme. This also includes those managing customer service teams, managing customer data or those wanting to improve their customer communication. Learn how to use CRM software effectively, build stronger client relationships, and measure the success of your customer relationship initiatives. Improve efficiency through effective CRM implementation, saving both time and resources (Source: relevant UK-based productivity statistics if available). Become a certified specialist showcasing your expertise to clients and potential employers.