Certified Specialist Programme in Customer Engagement Analytics for E-commerce

Sunday, 05 October 2025 11:18:52

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

```html

Certified Specialist Programme in Customer Engagement Analytics for E-commerce equips you with in-demand skills.


Master e-commerce analytics and drive impactful strategies. Learn to leverage customer data for personalized experiences.


This programme covers web analytics, marketing automation, and customer segmentation. Understand customer journeys and optimize conversion rates.


Designed for marketing professionals, analysts, and e-commerce managers. Boost your career with proven techniques.


Become a Certified Specialist in Customer Engagement Analytics for E-commerce. Explore the programme today!

```

Customer Engagement Analytics for E-commerce: Become a certified specialist and transform your e-commerce career! This intensive program equips you with data analysis techniques, predictive modeling, and customer journey mapping skills crucial for driving online sales. Gain practical experience with cutting-edge e-commerce platforms and tools. Boost your career prospects in demanding roles like Customer Analytics Manager or Digital Marketing Analyst. Our unique curriculum includes real-world case studies and industry expert mentorship, setting you apart in the competitive job market. Master Customer Engagement Analytics and unlock your e-commerce potential.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce Customer Segmentation & Targeting
• Web Analytics Fundamentals for E-commerce (including Google Analytics)
• Customer Engagement Metrics & KPIs
• Customer Journey Mapping & Analysis
• Predictive Modeling for E-commerce (using R or Python)
• A/B Testing and Experimentation for Enhanced Conversions
• Customer Lifetime Value (CLTV) and ROI Measurement
• Data Visualization & Reporting for Customer Engagement Analytics
• CRM Integration with E-commerce Analytics

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role (Customer Engagement Analytics) Description
E-commerce Customer Analytics Specialist Analyze customer behavior, optimize marketing campaigns, and drive revenue growth using advanced analytics techniques. Develop data-driven strategies for improved customer engagement and retention.
Digital Marketing Analyst (E-commerce Focus) Leverage data analytics to enhance digital marketing strategies across various channels, focusing on improving customer acquisition and engagement in the e-commerce environment.
Business Intelligence Analyst (E-commerce) Translate complex data into actionable insights to support strategic decision-making within the e-commerce business. Identify trends and opportunities to enhance customer experiences.
Data Scientist (E-commerce) Develop and implement predictive models to forecast customer behavior, personalize marketing efforts, and improve overall e-commerce performance. Deep expertise in statistical modeling and machine learning.
CRM Analyst (E-commerce) Manage and analyze customer relationship management (CRM) data to improve customer engagement, personalize communications, and optimize marketing campaigns.

Key facts about Certified Specialist Programme in Customer Engagement Analytics for E-commerce

```html

The Certified Specialist Programme in Customer Engagement Analytics for E-commerce provides in-depth training on leveraging data to enhance customer interactions and drive sales. You'll master crucial analytical techniques specifically tailored to the e-commerce sector, building valuable skills for your career.


Learning outcomes include proficiency in using various analytics tools, interpreting customer behavior data, developing targeted marketing strategies based on analytics, and ultimately improving customer lifetime value (CLTV). The program covers web analytics, customer segmentation, and predictive modeling, all vital components of successful e-commerce operations.


The programme duration is typically flexible, often structured to accommodate varying learning paces and commitments. Contact the provider for specific details regarding the length of the course. This flexibility is designed to make the Certified Specialist Programme in Customer Engagement Analytics for E-commerce accessible to a wide range of professionals.


This certification is highly relevant to today's competitive e-commerce landscape. Businesses are increasingly relying on data-driven decisions, and professionals with expertise in customer engagement analytics are in high demand. Graduates are well-equipped for roles such as Data Analyst, Marketing Analyst, or Business Intelligence Analyst within e-commerce companies and related industries. This program equips you with the skills to boost your career prospects significantly within the digital marketing space.


The Certified Specialist Programme in Customer Engagement Analytics for E-commerce focuses on practical application, preparing you to immediately contribute to a company's success through enhanced data analysis and insightful strategic planning. Mastering customer relationship management (CRM) strategies and techniques using analytics is a key component of the curriculum.

```

Why this course?

The Certified Specialist Programme in Customer Engagement Analytics is increasingly significant for e-commerce success in the UK. With online retail booming, understanding customer behaviour is paramount. A recent study by the Office for National Statistics revealed that online sales accounted for 28% of total retail sales in Q2 2023. This highlights the critical need for professionals skilled in leveraging data-driven insights to optimize marketing and improve customer experience. The programme equips participants with the analytical skills to interpret complex data sets, predict future trends, and personalize customer journeys, ultimately enhancing conversion rates and customer lifetime value.

This specialized training addresses the growing demand for professionals who can effectively utilize advanced analytics techniques in the UK's competitive e-commerce landscape. By mastering customer engagement analytics, professionals can develop targeted marketing campaigns, improve customer segmentation, and create personalized shopping experiences, directly contributing to a company's bottom line. The skills gained are directly applicable to current industry needs, encompassing areas such as predictive modelling, A/B testing and real-time data analysis.

Metric Value
Online Retail Share (Q2 2023) 28%
Average UK Online Spend (per year) £1500 (Estimated)

Who should enrol in Certified Specialist Programme in Customer Engagement Analytics for E-commerce?

Ideal Candidate Profile Skills & Experience Career Aspirations
E-commerce professionals seeking to master customer engagement analytics. The UK boasts over 800,000 e-commerce businesses, presenting huge opportunities for those with data analysis expertise. Experience with data analysis tools (e.g., Google Analytics), basic understanding of statistical methods, proficiency in Excel or similar software. Prior experience in e-commerce or digital marketing is beneficial but not mandatory. Advance their career in e-commerce, increase earning potential, and gain a competitive edge by mastering crucial customer engagement analytics skills. As UK online sales consistently grow, the demand for these skills is also rapidly increasing. Secure a higher-paying role as a data analyst, marketing specialist or business intelligence professional.